AI Chatbot
Perhaps the most successful area in AI research currently is chatbots. Chatbots are computer programs that simulate a conversation with a human. Through machine learning and natural language processing, these computer programs can understand to a degree what people are saying to them and they can formulate responses that are intelligible and appropriate within the …
Continue reading "No, chatbots aren’t stealing jobs, but they are making those jobs more enjoyable"
Text Message Marketing
The short answer: yes and no. Chatbots are often touted by chatbot developers and tech bloggers as a replacement for customer service agents. They’re not. There’s still a lot they can’t do, at least for now. On the other hand, there are also many who claim chatbots are just a hot trend that will eventually …
Continue reading "Should you believe the hype surrounding chatbots?"
AI Chatbot
Unless you’ve completely avoided the internet for the past few weeks (unlikely), you’ve probably heard a rather alarming story going around lately regarding chatbots that Facebook’s AI team were working on that went rogue and started planning the overthrow of humanity. You may also have heard since the story blew up across various social media …
Continue reading "What the Facebook chatbot story can teach us about content marketing"
Text Marketing Industry
SMS marketing is one of the most cost effective mobile channels but many business owners don’t use it to it’s full potential. If you’re looking to expand on the ways you’re using SMS for your small business, consider the following seven ideas. Micro content The goal of content marketing is to provide customers with valuable …
Continue reading "Seven different uses for SMS marketing"
Text Marketing Industry
The sheer amount of digital content that we create collectively each day is staggering. Approximately 2.5 quintillion (that’s a million trillions) bytes of data are created every single day. In any given day, Facebook users will share 2.2 million pieces of content, Twitter users will send more than a quarter of a million tweets, and …
Continue reading "Five ways to make your content marketing stand out from the rest"
Text Message Marketing
Marketing has changed a lot over the last few decades. A major reason is that customers are a lot more savvy and aren’t as trusting as they used to be. People are inherently less trusting of advertisements put out by the brands who stand to profit from them. After all, they’re obviously biased and they …
Continue reading "How to tell if influencer marketing is right for your small business"
AI Chatbot
In this day and age, a strong social media presence is crucial for any brand that hopes to stay relevant. But social media is a crowded place, to succeed in creating a strong social media presence, you need to be aware of the following eight keys to success. Quality over quantity Quality over quantity applies …
Continue reading "Eight keys to success in social media marketing"
Text Marketing Industry
Content marketing is a very different form of advertising that many businesses fail at because they approach it with the same strategies that they use for more traditional forms of advertising. Content marketing is different in that the number one goal isn’t promotion of the brand but rather, getting and holding your audience’s interest in …
Continue reading "Three ways to see a better ROI with your content marketing efforts"
Customer Service Texting
There are a lot of things you can do right in customer service. Make the customer happy, show them you care, and let them get involved in your business. But what about the things you shouldn’t do? There are almost just as many things not to do as there to do. Here are 5 things …
Continue reading "Customer Service Problems: What not to do"
Generating Sales
Text messages are limited to just 160 characters. When you send a text to your customers, it’s crucial that every single word is helping and not hurting your cause. Language in marketing is always important but it’s even more so when the channel calls for very concise messages. The following six mistakes might be keeping …
Customer Service Texting
Elon Musk has been a tech legend. One of the reasons he is admired and his brand has so many loyal customers is his devotion to customer service. Elon shows his customers that his company values their feedback. He spends time speaking directly with customers and is often personally responding to inquiries on Twitter and …
Continue reading "4 Customer Service Tips to Learn from Elon Musk"
AI Chatbot
Just within the last couple of years, the popularity of chatbots have exploded. There are already thousands of chatbots spread across dozens of messaging platforms. Chatbots are different from the AI assistants that we interact with on our mobile devices. While digital assistants are programmed to work more broadly across a wide range of mobile …
Continue reading "Four things a chatbot can do for your business (and one thing it can’t)"
AI Chatbot
Chatbots are the big trend in customer service today and many experts predict that they’ll completely alter the way that people and brands interact going forward. Chatbots can not only ease the burden on customer service agents but they can in eliminate the need for costly mobile apps that many smaller businesses can’t afford. But …
Continue reading "Three things you need to know before deploying your first chatbot"
Text Message Marketing
Pinning down the exact age ranges that define a generation can be tricky and there’s certainly some disagreement and overlap. The distinction between millennials (generation Y) and generation Z is sometimes debated but almost all agree that there is a distinction and marketers trying to target younger demographics need to be aware of that distinction …
Continue reading "How to reach Generation Z with mobile marketing"
Text Marketing Industry
In 2016, mobile web traffic finally surpassed desktop/laptop web traffic. But even though people are using their smartphones and tablets to access the web more often than desktop or laptop or computers, they still prefer to use desktops or laptops to actually complete purchases. Conversion rates for mobile devices remain relatively low compared to how …
Continue reading "How to boost conversion rates on mobile"
AI Chatbot
The chatbot marketplace might not be too crowded yet but it soon will be. Companies of all sizes are beginning to recognize the value that chatbots offer and are rushing to deploy their own. If you want your chatbot to be noticed and used, it’s going to need to stand out. Here are ten things …
Continue reading "Ten things your customer service chatbot will need to succeed"
AI Chatbot
This is the age of the chatbot. Chatbots are computer programs designed to simulate human speech. They have implications for customer service since they can help automate these processes especially in industries involving well-defined and narrow procedures. Banking is prime example of this since most customers are transferring funds, checking their balance or scheduling automatic …
Continue reading "Five chatbots that are making mobile banking easier than ever"
Text Marketing Industry
Digital marketing is all about predicting the next big thing. But while different trends come and go and as different channels and platforms grow in popularity then disappear, certain foundational principles of good digital marketing remain. Here are five of them. A good data strategy A key advantage to digital marketing is that customer behavior …
Continue reading "Five aspects to every good digital marketing strategy"
Text Marketing Industry
Nine out of every ten text messages are opened and read within three minutes of being delivered. But if your business is in the habit of sending ineffective, irrelevant, or untimely text messages, you’ll see those numbers drop and you may even see open rates decline and opt-outs increase. The following 15 best practices can …
Continue reading "SMS marketing checklist: 15 best practices you need to follow"
Text Message Marketing
When it comes to texting, there’s an interesting dynamic: while we constantly text our friends, relatives, and co-workers back and forth, we never send text messages to businesses. In recent years text message marketing has become popular so businesses are texting us, but we’re not texting back. And even if we did, there wouldn’t be …
Continue reading "Airlines are beginning to experiment with two-way SMS customer service"