AI Chatbot
Though there are many different platforms for Chatbots such as Facebook Messenger or WhatsApp, SMS (text messaging) is still the ultimate platform when it comes to chatbots. Because there are so many different messaging services now and it’s impossible to know which one your customers prefer, SMS is the safe option since virtually everyone is …
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Text Marketing Industry
The Telephone Consumer Protection Act (or TCPA) was passed by Congress in 1991 to protect consumers from annoying telephone calls they didn’t wish to receive and to impose a penalty on companies or marketers that continued to call consumers who did not wish to receive marketing phone calls. The TCPA was expanded to include texting …
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Text Message Marketing
With each year that passes, more Americans are preferring to communicate by text than by any other channel. Businesses are taking notice of the growing popularity of text messaging and are choosing to utilize this channel to interact with their most loyal customers. Here are four benefits that can be gained from having a text …
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AI Chatbot
The term “uncanny valley” was coined by notable robotics professor, Masahiro Mori, in 1970 to explain the phenomena of unease in the presence of humanoid robots. Mori, and other AI and robotics researchers since then, have noticed an interesting trend in which people start out with a positive view of robots but grow increasingly uneasy …
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AI Chatbot
When app stores and mobile applications started to show up in 2008, they were the hottest thing in mobile technology. Today, it’s chatbots that are the new up and coming technology that has people excited. Chatbots are computer programs that are designed to converse with humans over the internet usually trough some kind of chat …
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Text Message Marketing
Smartphones and tablets have changed virtually everything about our day-to-day lives. It’s changed the way we plan and coordinate our schedules through calendar and other productivity-based applications. It’s changed the way we socialize by revolutionizing social media platforms and the way we use them. It’s even changed the way we communicate with family and friends …
Continue reading "Why SMS needs to be at the center of your mobile marketing strategy"
Text Marketing Industry
Mobile marketing is all the rage right now in the marketing world. And it’s not just a fad. Mobile marketing is the present and foreseeable future of marketing and each day more and more businesses are getting on board with it. With all the positive things you’ve heard about it, you may be wondering “what …
Continue reading "Four reasons your mobile marketing strategy isn’t working"
Text Message Marketing
In 2020, the average American has two mobile devices—a cell phone or smartphone, tablet, or smartwatch. In the US, the mobile adoption rate is 95%. A mobile marketing strategy for your small business is no longer an option. Here are six reasons why. People are spending more time on mobile devices The average American spends …
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AI Chatbot
If you’ve ever had to call a customer support number, you’ve encountered that all-too familiar voice reading off a list of options and which numbers to press to record a response. They often ask a series of questions designed to either give you the information you need, or transfer you to the person who can …
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AI Chatbot
Major tech companies like Microsoft, Apple, and Facebook have been working for several years to infuse artificial intelligence into their devices and platforms. This allows users to communicate with their devices which in turn can infer meaning and “speak” in a way that replicates human speech. These are called chatbots and they’re not some fad …
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AI Chatbot
When most people think about mobile devices, they’re talking about smartphones, tablets, or wearable tech like smartwatches. But the way we define mobile is getting bigger—literally. In fact, many vehicles can now be considered mobile devices in a sense. First of all, they’re literally mobile, and second of all, they’re connected to the internet and …
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Text Marketing Industry
Though SMS marketing is a powerful advertising channel in its own right, it’s most effective when it’s part of a larger marketing strategy that seamlessly integrates other channels like social media and a mobile friendly website. Ideally, your SMS campaign is driving web traffic and social media presence in addition to improving sales directly through …
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Text Message Marketing
SMS marketing is becoming an increasingly popular marketing strategy among businesses of all sizes. Not only is it the fastest, most convenient, and preferred method of communication for the majority of young people, it’s also one of the most cost-effective marketing channels there is. But as more businesses adopt a text message marketing strategy, businesses …
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AI Chatbot
Though chatbots are a relatively recent invention and consumers have been slow to get on board with them, they’re definitely here to stay, especially when you consider that they tend to be popular with younger generations. As today’s teenagers transition into adulthood, chatbots are going to be a major player in customer service. Here are …
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Text Marketing Industry
The average smartphone owner will interact with their smartphone in some way over 200 times per day. US consumers are spending 25% of their media time on their smartphones. It stands to reason, then, that US businesses would be spending around 25% of their marketing budget on mobile, but they aren’t. Companies are only devoting …
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Text Marketing Industry
If you’ve never tried to use SMS marketing before for your business, it can be pretty daunting—especially if you’re not very tech savvy. But text message marketing is relatively simple to get started with. Of course you won’t be an expert right away but by following these six steps, you’ll be well on your way. …
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Text Message Marketing
SMS (Short message service) marketing refers to messages sent from businesses directly to their customer’s mobile phones. These messages can include text, images, videos, audio, or hyperlinks. More and more businesses are investing in SMS marketing in large part because text messages have a 99% open rate. Another great thing about SMS marketing is that …
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Text Marketing Industry
There are a surprising number of businesses that still have no mobile marketing strategy. Many mistakenly believe it’s just a fad—it’s not. Mobile is here to stay and in 2016, web traffic on mobile surpassed web traffic on computers for the first time. In short, you can safely assume that more than 50% of your …
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Texting News
Psychologists used to believe human intelligence could be represented with a single number. Today psychologists know that there are actually many different kinds of intelligence. Mathematical and spatial intelligence are what we usually we think of when we talk about intelligence and artificial researchers are getting close to creating machines that can imitate the way …
Continue reading "Researchers working to develop emotionally intelligent chatbots"
AI Chatbot
According to a recent survey conducted by LivePerson, chatbots are gaining prominence globally. The purpose of the survey was to ask people who have experience in “speaking” with chatbots to get a sense for people’s perception of the technology. The survey yielded some interesting results. The Numbers The survey included responses from 5,000 consumers spread …
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