Text Message Marketing
Email and SMS are two very different marketing channels and what works for one won’t necessarily carry over well to the other. But the following six email marketing tips can work wonders for your SMS marketing campaign as well. Get to the point Though email is certainly a longer form channel than SMS, it’s still …
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Text Message Marketing
Humans have an innate need to play. Marketers’ jobs have always been to tap into human psychology to figure out how to get a product or brand to appeal to us. When they do this through that desire for play, it’s called gamification. Technically, any time elements of games are applied to non-game settings, it’s …
Continue reading "Ten game elements that can spice up your mobile marketing strategy"
Text Message Marketing
Most brands are already on board with social media marketing. If nothing else, they do it because they feel they’re supposed to. But many brands aren’t seeing any monetary benefit from their social media marketing efforts and there are still brands that aren’t investing in a social media strategy because they don’t see how it …
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Text Message Marketing
One of the hallmarks of any good business is the ability to keep customers satisfied so that they keep coming back and recommend that business to their friends. A key to achieving that kind of customer satisfaction is finding out what they think about the business in the first place and to hear what they …
Continue reading "Customer feedback is crucial and SMS is the best way to get it"
Text Message Marketing
SMS is one of the simpler marketing channels out there. It consists of a small bit of text usually no more than 160 characters. But despite the simplicity of the channel, there are still plenty of mistakes that can be made in using it. Here are just five which, if avoided, could improve your SMS …
Continue reading "Five SMS marketing mistakes you need to stop making immediately"
Text Message Marketing
In the last few years, having a social media strategy has gone from a nice-to-have to an absolute-must-have. Consequently, just about every business no matter how big or small can be found on at least one social media platform. And no matter how niche your small business is, chances are there are other brands who …
Continue reading "Five keys to success with social media marketing"
Text Message Marketing
When you’re just launching a new small business, funds are most likely very tight. Surviving that first year is likely going to be the hardest part of getting your startup off the ground. But how can your startup thrive if your marketing budget is practically zero? You have to get creative and find some free …
Continue reading "Six low-budget marketing tips to help your startup get noticed"
Text Message Marketing
Earlier this year, the 2 billionth Facebook account was created. Nearly one-third of all people on the planet have a Facebook account. If you’re just venturing into social media marketing, Facebook is a great platform to start with since it has a very general audience ranging from pre-teens up to the elderly; it’s popular among …
Continue reading "How to maximize ROI with your Facebook marketing strategy"
Text Message Marketing
The email marketing channel doesn’t enjoy the automatically high open rates that SMS does (more on that later). The average open rate for email is around 20% and the click-through rate is around 3%. The marketers who put the most thought into their email campaigns should easily be outperforming those averages, though and outperforming even …
Continue reading "How to get better open and click-through rates for your email marketing campaign"
Text Message Marketing
Smartphones changed the way we do just about everything. Smartphones are the key to people’s digital lives. They are inseparable from them. One of the things that smartphones have changed is the ways brands market to, interact with and sell to customers. If you’re a small business owner, you need to be harnessing the power …
Continue reading "Four ways smartphones can connect you with customers"
Text Message Marketing
A key element in any SMS marketing text message is a good call to action. It’s the difference between a text with a great click-through and redemption rate and a wasted opportunity. The call to action is the heart of the text message and you need to take great care in crafting it. Here are …
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Text Message Marketing
Social media marketing has long been a nice-to-have but as Generation Z enters the workforce and increases in purchasing power, social media has become an essential component of any marketing strategy. Consequently, many small business owners are diving right into social media marketing and making easily avoidable mistakes in the process. Even if you’re a …
Continue reading "Seven most common social media marketing mistakes"
Text Message Marketing
Businesses turn to content marketing so that they can be seen as influencers within their field. Businesses that consistently post high quality, accurate, and valuable content are viewed as an authority within the field. It’s not enough to start a company blog and publish a few articles. The following tips can help your business to …
Continue reading "How to establish authority within your industry through content marketing"
Text Message Marketing
In most industries, the holiday season is the most profitable time of the year. Businesses work all year to have a holiday marketing strategy in place by November. Holiday marketing has changed quite a bit over the years and many businesses are still trying to use outdated tactics. If your business is part of an …
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Text Message Marketing
In the smartphone era, a strong mobile marketing campaign is crucial to the success of every business no matter how big or small. But putting together that mobile strategy is easier said than done. There are dozens of channels and hundreds and hundreds of tools for tracking metrics and automating the advertising. You can’t afford …
Continue reading "Which criteria to use when selecting mobile marketing tools and channels"
Text Message Marketing
Getting your brand name out there is critical if you want your small business to last. Building brand awareness doesn’t necessarily have to cost a fortune either. When you’re just starting out, your marketing budget will most likely be pretty limited so the following strategies for building brand awareness are either free or very inexpensive …
Continue reading "Five low-cost ways to build brand awareness"
Text Message Marketing
Whether you’re a brand new startup trying to launch a business from home or you’ve got an established brand with a great online presence, it’s crucial that you keep it growing. Stagnation is the death of all brands from small startups to national chains. The following tips will help you build your online business without …
Continue reading "Six ways to grow your online business on a budget"
Text Message Marketing
One of the most challenging things about content marketing is continuously coming up with new things to say. It’s easier with some industries than others. In the world of technology where exciting new things are happening every single day, it might be easy to create new content day in and day out. But what about …
Continue reading "Four tips for repurposing content marketing content"
Text Message Marketing
The goal of any content marketing campaign isn’t to get readers to read any one specific article, you want to create loyal followers of your brand who will await every new article or video you publish, who will share your content with friends and family across various social media platforms. To create this kind of …
Text Message Marketing
The short answer: yes and no. Chatbots are often touted by chatbot developers and tech bloggers as a replacement for customer service agents. They’re not. There’s still a lot they can’t do, at least for now. On the other hand, there are also many who claim chatbots are just a hot trend that will eventually …
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