Text Message Marketing
Marketing has changed a lot over the last few decades. A major reason is that customers are a lot more savvy and aren’t as trusting as they used to be. People are inherently less trusting of advertisements put out by the brands who stand to profit from them. After all, they’re obviously biased and they …
Continue reading "How to tell if influencer marketing is right for your small business"
Text Message Marketing
Pinning down the exact age ranges that define a generation can be tricky and there’s certainly some disagreement and overlap. The distinction between millennials (generation Y) and generation Z is sometimes debated but almost all agree that there is a distinction and marketers trying to target younger demographics need to be aware of that distinction …
Continue reading "How to reach Generation Z with mobile marketing"
Text Message Marketing
When it comes to texting, there’s an interesting dynamic: while we constantly text our friends, relatives, and co-workers back and forth, we never send text messages to businesses. In recent years text message marketing has become popular so businesses are texting us, but we’re not texting back. And even if we did, there wouldn’t be …
Continue reading "Airlines are beginning to experiment with two-way SMS customer service"
Text Message Marketing
In today’s fast-paced, high-tech world, it’s a wonder that there are any companies left who don’t really understand digital marketing. The truth is they won’t be around much longer. The last hold-outs are usually industries with an older target demographic who haven’t embraced digital channels. But with each year, that older generation is growing more …
Continue reading "Five digital marketing mistakes a surprising number of companies are still making"
Text Message Marketing
Mobile marketing is no longer just an option you have when it comes to selecting marketing channels. In fact, mobile marketing hasn’t really been just one option among many for several years now. It’s absolutely essential that you have a sold mobile marketing strategy going forward. But as is always the case when you branch …
Continue reading "How to get a better return on investment with mobile marketing"
Text Message Marketing
Whether you’re writing semi-permanent copy for webpages on your company’s site, writing longer form copy such as white papers or shorter form copy such as blog articles or social media posts, and even if you’re writing very short form ad copy such as text messages for your SMS loyalty program, it’s important that what you’re …
Continue reading "Four tips to writing more effective copy"
Text Message Marketing
The concept of texting was first conceived in the early 80s as a second generation cell-standard that would allow users to send short messages in text form. It wasn’t made available to the public until a decade later in 1992. The first text message was sent at a party organized to celebrate the occasion. The …
Continue reading "Everything you need to know about RCS, the successor to SMS"
Text Message Marketing
Though producing video content isn’t exclusively a mobile marketing channel, it is inseparably connected with mobile. In 2015, the total watch time of YouTube videos on mobile surpassed the total watch time of YouTube videos on desktop computers for the first time. With each year, the gap increases. Add to that the number of mobile …
Continue reading "Why your business needs to incorporate video into its mobile marketing strategy"
Text Message Marketing
In 2016, smartphone’s market penetration finally surpassed 80%. That means more than 80% of mobile phone users are using a smartphone as opposed to a more traditional mobile phone. Gone are the days where talking on the phone was the primary use of phones. The vast majority of time spent on smartphones is spent within …
Continue reading "Three ways to build your brand with mobile"
Text Message Marketing
Social media is an absolutely critical marketing channel that every business needs to be using. While social media can be a powerful channel, it can also be a dangerous one. On the one hand, it helps put your brand out there for everyone to see, but on the other hand, it puts your brand out …
Continue reading "Common social media mistakes your business may be making"
Text Message Marketing
Your customers are putting a lot of trust in you when they hand over permission to send a text message directly to their phone. Text messaging is one of the more intimate forms of communication. It’s not like a mass print mailer or email (the majority of which go straight to the trash or junk …
Continue reading "How to make each text more impactful"
Text Message Marketing
Mobile is the future of advertising. With more than three-quarters of American now owning smartphones, it’s become the most effective way for businesses to communicate with and market to their audience. As businesses rush to keep up with the ever-advancing mobile technology, it’s easy to make mistakes along the way. That’s inevitable. But these three …
Continue reading "The three biggest mobile marketing mistakes your small business can make"
Text Message Marketing
Opening a restaurant is one of the most popular and challenging forms of entrepreneurship. In fact, it’s popularity is one of the reasons it’s so challenging. Restaurant ownership is a crowded marketplace and it can sometimes seem impossible to stand out when there are already so many restaurants offering every kind of cuisine you can …
Continue reading "Five ways restaurant owners can use SMS to grow their business"
Text Message Marketing
SMS is a channel unlike any other in the world of marketing. Yet too many marketers and business owners are using it just as they would any other digital marketing channels. Mobile marketing isn’t digital marketing for smaller screens because consumers use mobile devices like smartphones and tablets in very different ways than they use …
Continue reading "How to use SMS marketing to drive user engagement"
Text Message Marketing
SMS marketing differs from most other marketing channels in that you have to obtain each recipient’s permission before sending that first text. Consumers don’t have to sign up to see commercials during the favorite television programming nor do they have to agree to receive emails with promotional messages. But businesses can face fines and or …
Continue reading "How to get more opt-ins for your SMS marketing campaign"
Text Message Marketing
There are an estimated 2 billion smartphone users in the world. In the US, 223 million (more than two-thirds of the entire population) have one including 92% of millennials and 88% of those aged 30 to 49. Even the 65 and up demographic is embracing mobile with 42% owning smartphones; the 65 and up demographic …
Continue reading "The most common mobile marketing mistakes that companies make"
Text Message Marketing
If you’re one of the many Facebook users using your personal profile instead of a Facebook page to promote your small business, you’re actually violating one of Facebook’s terms of service: “You will not use your personal timeline primarily for your own commercial gain, and will use a Facebook Page for such purposes.” Even if …
Continue reading "Why your business needs a Facebook page and how you can make it successful"
Text Message Marketing
A surprising number of small businesses aren’t using the SMS marketing channel to its full potential. Many business owners and marketers are content to send promotional message after promotional message. While mobile coupons and deals are an effective use for the SMS channel and should remain an integral part of any mobile marketing strategy, there …
Continue reading "Five additional ways to use SMS that don’t involve promotions"
Text Message Marketing
With each year that passes, more Americans are preferring to communicate by text than by any other channel. Businesses are taking notice of the growing popularity of text messaging and are choosing to utilize this channel to interact with their most loyal customers. Here are four benefits that can be gained from having a text …
Continue reading "Four benefits of sending text messages to customers"
Text Message Marketing
Smartphones and tablets have changed virtually everything about our day-to-day lives. It’s changed the way we plan and coordinate our schedules through calendar and other productivity-based applications. It’s changed the way we socialize by revolutionizing social media platforms and the way we use them. It’s even changed the way we communicate with family and friends …
Continue reading "Why SMS needs to be at the center of your mobile marketing strategy"