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Business Texting Best Practices

SMS Messages for Salons

Why Spas and Salons Should Start Sending SMS Messages to Their Customers

Texting is a great way to keep in contact with beauty-loving clients who are always looking for the best deals. Stop losing customers to competitors by standing out with your text message marketing!

Chantel Fullilove

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Text Message Marketing

5 Reasons to Start Using SMS Marketing

There are a hundred different ways to focus on marketing to your audience, and it can be hard to keep it all straight. However, if you aren’t using SMS Marketing, you will regret it. Everyone has texting. Why not use it to communicate more easily with your current customer base? Here are 5 reasons you …

Scott Navratil

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Text Message Marketing

Five ways you can improve the lives of your customers with SMS

The most common way that businesses use SMS to communicate with customers is to send mobile coupons. It’s a powerful marketing strategy, to be sure, but many brands aren’t using SMS to its full potential because coupons is all they’re sending. The problem with 100% of your texts being coupons is that they’re self-promotional. Yes …

Scott Navratil

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Text Message Marketing

Tips for Local Marketing

Marketing to specific audiences is important to building your brand and properly selling what you have to offer. But did you know that marketing locally can also be extremely successful? A lot of businesses focus solely on online marketing and AI chatbot, which are definitely necessary to reaching your audience. However, here are some tips …

Scott Navratil

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Text Message Marketing

Top 8 tips for marketing Christmas

The holiday season is among us, and you’ve only got a couple of weeks left to convince customers that your product is the best thing they can give someone as a gift. People spend weeks trying to find the perfect gift for someone they love, and your company might offer it. But how are they …

Scott Navratil

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Text Message Marketing

10 Things to Know about Influencer Marketing

Influencer marketing has become extremely popular in the last few years, and not without reason. It is an extremely effective form of marketing. A business can work a machine learning company to gather information about customers and use that information to determine which influencers their audience is already following. The influencers can then promote a …

Scott Navratil

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Text Message Marketing

Six ways to drive more web traffic to your mobile website

Investing time and money into a mobile version of your website is absolutely necessary in today’s mobile-first society. It can also increase the odds of achieving success in digital marketing. But simply having a mobile site is no guarantee of success. Tragically, many people invest resources into designing a mobile site that few people visit. …

Scott Navratil

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Text Message Marketing

Strategies for a text marketing campaign

Studies have shown that a text will be opened within the first 3 minutes after it is received. On top of that, nearly all text messages are read. What better exposure could a business want when trying to reach the current customer database? A text marketing campaign is extremely valuable to a business and should …

Scott Navratil

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Text Message Marketing

Email marketing vs. SMS marketing by the numbers

Email and SMS are two of the most important marketing tools that marketers have at their disposal. But which one is better? Here’s a look at the numbers. By volume If you determine success by the total number of messages being sent then email wins by a landslide. Every year 74 trillion (yes, trillion!) emails …

Scott Navratil

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Text Message Marketing

5 Holiday Digital Marketing Tips

The holidays are here, which means most people have already started their holiday shopping. This year is going to be especially big, especially considering how great the economy doing. People are making money and feeling comfortable in their jobs, and they feel comfortable spending a little more this holiday season. Unfortunately for Brick and Mortar …

Scott Navratil

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Text Message Marketing

How to integrate your social media strategy with your broader marketing efforts

Social media can be an extremely powerful and effective marketing tool. But “likes” and shares are meaningless if they aren’t leading to conversions. Effective social media marketing will mean greater profits for your business but in order to achieve that, your social media strategy needs to be integrated into your broader marketing efforts. Social media …

Scott Navratil

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Text Message Marketing

Eight reasons your small business can’t go without SMS marketing any longer

All businesses big and small need to continuously reexamine the ways they’re interacting with their customers, to see if they’re staying up to date with new technologies and channels that their customers prefer to use. Today, one of the most preferred methods of communication is SMS or text messaging and brands of all sizes have …

Scott Navratil

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Text Message Marketing

Five local mobile marketing strategies your business needs to be using

Not every business has the advantage of a national customer base. Online businesses that don’t rely on geographic location don’t have to worry too much about the location of the customer. Small businesses that provide a service within a geographic region or who operate solely as a brick and mortar location depending on foot traffic …

Scott Navratil

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Text Message Marketing

Four things to know before launching your SMS campaign

Text message marketing is the original and oldest mobile marketing channel. It was around before smartphones and mobile apps, push notifications, and QR codes. While it may be old, it’s not outdated. Close to two-thirds of the world’s population (over four billion people) do text messaging. Three-fourths say that they like to receive offers from …

Scott Navratil

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Text Message Marketing

Five tips for improving your Instagram marketing strategy

More than half of Americans (55%) are on Instagram. It has consistently been the fastest growing social media platform for more than a year now. If you’re looking to move beyond just Facebook for your social media marketing efforts, or if you’re already using Instagram, consider the following five tips that can help you achieve …

Scott Navratil

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Text Message Marketing

How to create a more effective social media marketing strategy

Most businesses new to social media marketing make one of two critical mistakes. They either give up on it too early because they don’t see immediate results or else they keep wasting resources on it even though it’s not producing results because they just know they’re supposed to do social media marketing. Both of these …

Scott Navratil

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Text Message Marketing

Six things you can learn about SMS marketing from email marketing

Email and SMS are two very different marketing channels and what works for one won’t necessarily carry over well to the other. But the following six email marketing tips can work wonders for your SMS marketing campaign as well. Get to the point Though email is certainly a longer form channel than SMS, it’s still …

Scott Navratil

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Text Message Marketing

Ten game elements that can spice up your mobile marketing strategy

Humans have an innate need to play. Marketers’ jobs have always been to tap into human psychology to figure out how to get a product or brand to appeal to us. When they do this through that desire for play, it’s called gamification. Technically, any time elements of games are applied to non-game settings, it’s …

Scott Navratil

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Text Message Marketing

How to make your social media strategy profitable

Most brands are already on board with social media marketing. If nothing else, they do it because they feel they’re supposed to. But many brands aren’t seeing any monetary benefit from their social media marketing efforts and there are still brands that aren’t investing in a social media strategy because they don’t see how it …

Scott Navratil

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Text Message Marketing

Customer feedback is crucial and SMS is the best way to get it

One of the hallmarks of any good business is the ability to keep customers satisfied so that they keep coming back and recommend that business to their friends. A key to achieving that kind of customer satisfaction is finding out what they think about the business in the first place and to hear what they …

Scott Navratil

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