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Business Texting Best Practices

AI Chatbot

Conversational AI Texting Directly in Your Velocify CRM

Lenders trust Equiitext’s Patented Conversational Artificial Intelligence messaging to have engaging conversations with customers and leads. Equiitext utilizes machine learning to recognize natural language, intent, and dialogue to have engaging conversations with customers and prospects. Equiitext provides a platform for high-performing, resilient, proprietary contextual messaging that works. Velocify LeadManager Integration Equiitext’s patented conversational AI messaging …

Claudia Perez

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Text Marketing Industry

SMS as a Business Continuity Tool

As the leading provider to the US Government and thousands of US companies, Equiitext is proudly supporting and delivering SMS messages for Business Continuity and crucial updates, especially at this time. Equiitext are perfectly positioned to support you with instant SMS messaging as part of your Business Continuity Plans, such as: Keeping your staff safe …

Claudia Perez

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AI Chatbot

Use texting to mobilize your supporters and volunteers

Equiitext is the trusted leader in person to person text messaging. With security, compliance, analytics, and support, we empower organizations to have authentic conversations at scale.

Claudia Perez

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Text Message Marketing

Two-way Business Texting: Marketing Techniques

Marketing isn’t just about one-way communication with your customers. Most businesses push ads at their customers through email, texting, billboards, and even on-site marketing. However, not a lot of businesses consider how important it is for your customer to be able to communicate back with your company. Two-way business texting is one of the best …

Scott Navratil

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Text Message Marketing

Six digital marketing trends small business owners need to be aware of

As a small business owner, you know that on any given day, you will wear several different hats. Small business owners don’t have the luxury of hiring an in-house IT specialist or a human resources team. You often have to fill in for sick employees so you might be a cashier or an assembly line …

Scott Navratil

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SMS Messages for Salons

Why Spas and Salons Should Start Sending SMS Messages to Their Customers

Texting is a great way to keep in contact with beauty-loving clients who are always looking for the best deals. Stop losing customers to competitors by standing out with your text message marketing!

Claudia Perez

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Text Message Marketing

Strategies for a text marketing campaign

Studies have shown that a text will be opened within the first 3 minutes after it is received. On top of that, nearly all text messages are read. What better exposure could a business want when trying to reach the current customer database? A text marketing campaign is extremely valuable to a business and should …

Scott Navratil

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Text Message Marketing

5 Reasons to Start Using SMS Marketing

There are a hundred different ways to focus on marketing to your audience, and it can be hard to keep it all straight. However, if you aren’t using SMS Marketing, here are 5 reasons you should be texting your customers. Why not use it to communicate more easily with your current customer base? Here are …

Scott Navratil

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Text Message Marketing

5 Ways to Improve Customer Service with SMS

The most common way that businesses use SMS to communicate with customers is to send mobile coupons. It’s a powerful marketing strategy, to be sure, but many brands aren’t using SMS to its full potential because coupons is all they’re sending. The problem with 100% of your texts being coupons is that they’re self-promotional. Yes …

Scott Navratil

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Text Message Marketing

Tips for Local Marketing

Marketing to specific audiences is important to building your brand and properly selling what you have to offer. But did you know that marketing locally can also be extremely successful? A lot of businesses focus solely on online marketing and AI chatbot, which are definitely necessary to reaching your audience. However, here are some tips …

Scott Navratil

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Text Message Marketing

10 Things to Know About Influencer Marketing

Influencer marketing has become extremely popular in the last few years, and not without reason. It is an extremely effective form of marketing. A business can work a machine learning company to gather information about customers and use that information to determine which influencers their audience is already following. The influencers can then promote a …

Scott Navratil

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Text Message Marketing

Six ways to drive more web traffic to your mobile website

Investing time and money into a mobile version of your website is absolutely necessary in today’s mobile-first society. It can also increase the odds of achieving success in digital marketing. But simply having a mobile site is no guarantee of success. Tragically, many people invest resources into designing a mobile site that few people visit. …

Scott Navratil

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Text Message Marketing

Email marketing vs. SMS marketing by the numbers

Email and SMS are two of the most important marketing tools that marketers have at their disposal. But which one is better? Here’s a look at the numbers. By volume If you determine success by the total number of messages being sent then email wins by a landslide. Every year 74 trillion (yes, trillion!) emails …

Scott Navratil

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Text Message Marketing

5 Holiday Digital Marketing Tips

The holidays are here, which means most people have already started their holiday shopping. This year is going to be especially big, especially considering how great the economy doing. People are making money and feeling comfortable in their jobs, and they feel comfortable spending a little more this holiday season. Unfortunately for Brick and Mortar …

Scott Navratil

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Text Message Marketing

How to integrate your social media strategy with your broader marketing efforts

Social media can be an extremely powerful and effective marketing tool. But “likes” and shares are meaningless if they aren’t leading to conversions. Effective social media marketing will mean greater profits for your business but in order to achieve that, your social media strategy needs to be integrated into your broader marketing efforts. Social media …

Scott Navratil

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Text Message Marketing

Eight reasons your small business can’t go without SMS marketing any longer

All businesses big and small need to continuously reexamine the ways they’re interacting with their customers, to see if they’re staying up to date with new technologies and channels that their customers prefer to use. Today, one of the most preferred methods of communication is SMS or text messaging and brands of all sizes have …

Scott Navratil

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Text Message Marketing

Five local mobile marketing strategies your business needs to be using

Not every business has the advantage of a national customer base. Online businesses that don’t rely on geographic location don’t have to worry too much about the location of the customer. Small businesses that provide a service within a geographic region or who operate solely as a brick and mortar location depending on foot traffic …

Scott Navratil

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Text Message Marketing

Four things to know before launching your SMS campaign

Text message marketing is the original and oldest mobile marketing channel. It was around before smartphones and mobile apps, push notifications, and QR codes. While it may be old, it’s not outdated. Close to two-thirds of the world’s population (over four billion people) do text messaging. Three-fourths say that they like to receive offers from …

Scott Navratil

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Text Message Marketing

Five tips for improving your Instagram marketing strategy

More than half of Americans (55%) are on Instagram. It has consistently been the fastest growing social media platform for more than a year now. If you’re looking to move beyond just Facebook for your social media marketing efforts, or if you’re already using Instagram, consider the following five tips that can help you achieve …

Scott Navratil

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Text Message Marketing

How to create a more effective social media marketing strategy

Most businesses new to social media marketing make one of two critical mistakes. They either give up on it too early because they don’t see immediate results or else they keep wasting resources on it even though it’s not producing results because they just know they’re supposed to do social media marketing. Both of these …

Scott Navratil

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