Text Message Marketing
In 2020, the average American has two mobile devices—a cell phone or smartphone, tablet, or smartwatch. In the US, the mobile adoption rate is 95%. A mobile marketing strategy for your small business is no longer an option. Here are six reasons why. People are spending more time on mobile devices The average American spends …
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Text Message Marketing
SMS marketing is becoming an increasingly popular marketing strategy among businesses of all sizes. Not only is it the fastest, most convenient, and preferred method of communication for the majority of young people, it’s also one of the most cost-effective marketing channels there is. But as more businesses adopt a text message marketing strategy, businesses …
Continue reading "Six best practices for an effective text message marketing campaign"
Text Message Marketing
SMS (Short message service) marketing refers to messages sent from businesses directly to their customer’s mobile phones. These messages can include text, images, videos, audio, or hyperlinks. More and more businesses are investing in SMS marketing in large part because text messages have a 99% open rate. Another great thing about SMS marketing is that …
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Text Message Marketing
When you use SMS (texting) to communicate with customers as opposed to email, they’re more than 5 times as likely to get the message. That’s because 80% of emails are deleted without even being opened while 98% of text messages are read. It goes without saying that SMS is an extremely way to reach customers, …
Continue reading "Six uses for SMS marketing you may not have considered"
Text Message Marketing
SMS marketing is one of the most powerful tools in your arsenal, but only when you’re using it in the right ways. One strategy for using SMS marketing more effectively is to offer variety in the types of messages you’re sending. In this aspect, you can learn a lot about SMS marketing from direct mail …
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Text Message Marketing
Determining your audience is the first step to any successful marketing campaign. But just because you know who your audience is doesn’t automatically mean you know how to sell to them. The rising generation is changing so quickly that businesses must be aware of how to sell to them and change that strategy on a …
Continue reading "Generation Z Marketing: The Technology-Infused Generation"
Text Message Marketing
One of the most important aspects of marketing is understanding who is your audience and what they are interested in. The better a business can reach out to those audiences and present them with the right information so they will be interested in what your company has to offer them. As businesses understand and reach …
Continue reading "Understanding and Welcoming Customers"
Text Message Marketing
SMS messaging is used by the majority of the world’s population and for good reasons. SMS messages can span different carriers. Messages can be quickly sent and received. And now with companies using AI-backed SMS message technologies, people can text companies to get immediate responses to request and inquiries. But the powers of SMS messaging …
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Text Message Marketing
As artificial intelligence becomes more prevalent in various aspects of marketing and customer service, companies who have yet to invest in AI are wondering if they should make the switch. While AI provides the ability to reach more people more quickly, some customer service loyalists are claiming that AI cannot provide the same level of …
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Text Message Marketing
Marketing through SMS messaging can be a challenge. When you think about general marketing, you might think of billboards, television commercials, newspaper and magazine ads, and anything else. Smart and strategic marketing can be powerful because the format is so versatile. You can grab people with stunning images and comedic or thought-provoking text or dialogue. …
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Text Message Marketing
SMS Messaging is a great way to reach out to customers. With 75% of the world’s population using cell phones, there can be no better way to reach out and connect to people. Read more about the advantages of SMS messaging in a recent blog post. But the ease and power of SMS messaging should …
Continue reading "A SMS Messaging Marketing Mistake to Avoid"
Text Message Marketing
SMS messaging is the current standard when it comes to sending messages through your phone carrier. Simple text, image, and video messages can be easily shared with anyone in your phone’s contact list. But as technology advances, our desire for improved messaging also increases, and fortunately for use, messaging is starting to get a whole …
Continue reading "Understanding the RCS Messaging Revolution"
Text Message Marketing
As the masses have gone digital, marketing to the masses requires companies to meet them on the digital level. And there is no shortage of digital spheres in which consumers mingle, thereby allowing companies to reach out and market to those consumers in a variety of ways. And effective use of those digital spheres will …
Continue reading "Marketing to the Masses: Digital Marketing"
Text Message Marketing
When marketing to your customers, you already know you should utilize text marketing, social media, and other forms of communication and engagement. You may even have an awesome marketing strategy outlined for 2017 already. But do you know what you are doing wrong? Here are 5 marketing mistakes you should avoid this year. Too short …
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Text Message Marketing
With nearly all Americans owning cell phones, and the majority of them having access to SMS, text marketing is an extremely powerful marketing tool. Your business can reach customers within just a few minutes at any time with just the click of a button. But how can you make the most of your text marketing …
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Text Message Marketing
Diversifying your marketing campaign does a lot to reach all different kinds of customers. And mobile has become more essential than ever. Almost everyone has a mobile device now, giving you a much wider audience than you’ve ever had before. So it is time to start focusing your efforts on mobile. With mobile marketing, there …
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Text Message Marketing
Marketing to your audience can be tricky, but influencer marketing is a huge step in the right direction. You are able to use their fan base to build your own customer base, and it gives you a chance to showcase your product. Plus, companies that are using it find it to be extremely effective, almost …
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Text Message Marketing
Smartphones have amazing capabilities. With that small device in your pocket, you can contact nearly anyone in the entire world in just seconds, and you have all the information in the world available at your fingertips. They have completely changed the way we interact with each other, learn, and even how marketers reach out to …
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Text Message Marketing
More and more wearable technology is being produced. Businesses are actively trying to stay ahead of the curve and provide better wearables for their customers. In a few years, everyone will have a smartwatch, which means the way we view content could change drastically. What does this mean for marketing? And will it affect the …
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Text Message Marketing
Before the Internet, people relied solely on the advertising they saw to give them all the information they needed before buying a product or service. But now, people can research your business online and find out immediately whether or not you are lying in your advertisements. Even withholding the truth (whether intentional or not) is …
Continue reading "Creating transparency in marketing"