Text Marketing Industry
Social media marketing is changing every single day. New platforms and technologies are constantly being created giving marketers access to new streams of data that they can use to adjust their strategy. The way brands are using social media today is different from what it was even just one year ago and it will be …
Continue reading "How to take your business’s social media strategy to the next level"
AI Chatbot
Businesses of all kinds are discovering the many benefits that chatbots have to offer them. One industry in particular that’s especially well-suited for chatbots is the hospitality. Here’s a look at five ways that chatbots can help with businesses in the hospitality industry. Automated reservations Making reservations at a hotel is already pretty easy thanks …
Continue reading "Chatbots and the hospitality industry are a match made in heaven"
Text Message Marketing
In most industries, the holiday season is the most profitable time of the year. Businesses work all year to have a holiday marketing strategy in place by November. Holiday marketing has changed quite a bit over the years and many businesses are still trying to use outdated tactics. If your business is part of an …
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AI Chatbot
Social Media is ever changing and the strategies that businesses use to market with these platforms are always changing as well. Businesses that stay on top of social media trends and are early adopters of new features and strategies stand out in the already very crowded marketplace that is social media. Here are four social …
Continue reading "Social media trends you need to know to stay ahead of the competition"
Text Marketing Industry
What started out as an experimental, fringe marketing strategy, has grown to become an essential part of every brand’s advertising efforts. Smartphones are the gateway into people’s personal lives so it only stands to reason that mobile marketing would be a crucial element to getting people to make purchases. The truth is, every business, even …
Continue reading "Three reasons your small business needs a mobile marketing strategy"
Text Marketing Industry
According to a recent survey, 82% of people said they developed a positive opinion of a company after reading content that was created by them. Furthermore, 70% said they prefer to learn about companies through blogs and articles as opposed to advertisements. Content marketing is less expensive (about 60% of the cost of traditional marketing) …
Continue reading "Tips for improving your business’s content marketing strategy"
Text Message Marketing
In the smartphone era, a strong mobile marketing campaign is crucial to the success of every business no matter how big or small. But putting together that mobile strategy is easier said than done. There are dozens of channels and hundreds and hundreds of tools for tracking metrics and automating the advertising. You can’t afford …
Continue reading "Which criteria to use when selecting mobile marketing tools and channels"
AI Chatbot
Chatbots have come a long way in the short time they’ve been around thanks to advances in machine learning, natural language processing, and other branches of artificial intelligence that go into creating these incredible programs. Though they may not have initially lived up to the hype, chatbots have shown that they have real implications in …
Continue reading "The many ways a chatbot could be helping your small business"
Text Message Marketing
Getting your brand name out there is critical if you want your small business to last. Building brand awareness doesn’t necessarily have to cost a fortune either. When you’re just starting out, your marketing budget will most likely be pretty limited so the following strategies for building brand awareness are either free or very inexpensive …
Continue reading "Five low-cost ways to build brand awareness"
Text Message Marketing
Whether you’re a brand new startup trying to launch a business from home or you’ve got an established brand with a great online presence, it’s crucial that you keep it growing. Stagnation is the death of all brands from small startups to national chains. The following tips will help you build your online business without …
Continue reading "Six ways to grow your online business on a budget"
Text Marketing Industry
You’ve already built a loyal fan base through an SMS campaign. You’ve got a perfectly crafted text message complete with a link to your new website and you’re ready to send it to your mobile subscribers. It’s the ideal channel for driving web traffic since SMS boasts a 36% click-through rate (roughly ten times better …
Continue reading "How to create the perfect landing page: Six tips"
AI Chatbot
Several years ago when social media sites like Facebook and Twitter were really starting to get big, many brands were hesitant to jump into social media marketing because they believed it was a fad. Fast forward a few years and social media is a crucial element to any company’s marketing efforts and brands that never …
Continue reading "The opportune moment to invest in chatbots is now"
Text Message Marketing
One of the most challenging things about content marketing is continuously coming up with new things to say. It’s easier with some industries than others. In the world of technology where exciting new things are happening every single day, it might be easy to create new content day in and day out. But what about …
Continue reading "Four tips for repurposing content marketing content"
Text Marketing Industry
SMS marketing is becoming a growing trend and for good reasons. SMS marketing is direct, cost-effective and targeted. You’re thinking of starting to use SMS to market your products, but don’t how to get started? Let us walk you through a beginners guide to launching your first SMS marketing campaign. Important business SMS marketing statistics With …
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AI Chatbot
When the idea of chatbots was first envisioned, chatbot programmers and tech bloggers claimed it was going to revolutionize the way brands and customers interacted with each other. Actual growth of the chatbot industry wasn’t able to keep up with the hype leading many to believe that chatbots were just a fad that would soon …
Continue reading "Ten uses for chatbots you’re about to see a whole lot more often"
Text Message Marketing
The goal of any content marketing campaign isn’t to get readers to read any one specific article, you want to create loyal followers of your brand who will await every new article or video you publish, who will share your content with friends and family across various social media platforms. To create this kind of …
Text Marketing Industry
Millennials are the youngest generation to hold any considerable spending power (generation Z is just starting to enter the workforce). Millennials, while they weren’t born with the miracle of the internet and smartphones, have to think back quite a ways to a time when they didn’t have them. Millennials are a much coveted demographic because …
Continue reading "How not to market to millennials"
AI Chatbot
The adoption of new technologies by smaller brands is usually seen as a sign that that technology has really “made it” and is here to stay. But it’s the larger corporations that set the trends and really help a new technology to get noticed in the first place. Many smaller companies are beginning to use …
Continue reading "How the world’s leading tech companies are using chatbots"
Text Marketing Industry
When a marketing strategy isn’t giving you the results you want, you may be tempted to just scrap it and start over. While that may often be the best course of action, many failed marketing campaigns can be saved if you’re willing to go back to the drawing board and try some new things. Here …
Continue reading "How to salvage a failing marketing strategy"
Text Marketing Industry
When it comes to content marketing, businesses often so much on the quality of the writing itself that the more visual elements like images and video are neglected or ignored completely. Visual elements are a huge part of content marketing. Consider the following stats: Facebook posts that include a photo or video are 2.3 times …
Continue reading "Eight content marketing tips to make your campaign more effective"