Text Marketing Industry
When email first came on the scene, it was the hottest thing in marketing since the television. But the numbers for email marketing don’t look as good as they used to. Now it’s overdone and 80% of all emails sent are never even opened, let alone read. Email providers started automatically filtering out spam mail …
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Text Marketing Industry
Home sellers and buyers are more likely to go their phones first when creating or searching for listings. As is the case with virtually every other industry, real estate is growing increasingly mobile. Could we have imagined just a decade ago using our phones to buy and sell homes? Just as the internet changed the …
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Text Message Marketing
In today’s fast-paced, high-tech world, it’s a wonder that there are any companies left who don’t really understand digital marketing. The truth is they won’t be around much longer. The last hold-outs are usually industries with an older target demographic who haven’t embraced digital channels. But with each year, that older generation is growing more …
Continue reading "Five digital marketing mistakes a surprising number of companies are still making"
Text Marketing Industry
Facebook’s AI team made headlines across the world this week when they announced that they were shutting down a chatbot project after their chatbots developed a new language to more effectively communicate with each other–a language humans couldn’t understand. The announcement sparked a long-held fear of humans: that our machines could rise up and overthrow. …
Continue reading "No, Facebook’s chatbots weren’t planning to overthrow humanity"
AI Chatbot
Thanks to chatbots, people now have the convenience of interacting with brands or websites without having to contact a live person. Chatbots are set to revolutionize the customer service industry. If you’re like thousands of other business owners who are following the advancement of chatbots and considering whether to use one for your own business, …
Continue reading "You don’t need to be a coding guru to develop a chatbot"
Text Marketing Industry
Mobile technology has advanced light years in the last decade or so which makes the stagnation of Short Messaging Service (SMS, or texting) especially surprising. While virtually everything else having to do with mobile has changed so drastically over the years, texting has remained pretty much the same. It’s still text-only and the number of …
Continue reading "Will RCS become the next text messaging protocol?"
Text Marketing Industry
Texting has surpassed phone calls as the preferred method of communication. Don’t believe it. How many times have you found yourself not answering an incoming call only to text the person who was trying to call and asking what they were calling for. Texting is preferred because it’s convenient. When we’re busy and we don’t …
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Text Message Marketing
Mobile marketing is no longer just an option you have when it comes to selecting marketing channels. In fact, mobile marketing hasn’t really been just one option among many for several years now. It’s absolutely essential that you have a sold mobile marketing strategy going forward. But as is always the case when you branch …
Continue reading "How to get a better return on investment with mobile marketing"
Text Message Marketing
Whether you’re writing semi-permanent copy for webpages on your company’s site, writing longer form copy such as white papers or shorter form copy such as blog articles or social media posts, and even if you’re writing very short form ad copy such as text messages for your SMS loyalty program, it’s important that what you’re …
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AI Chatbot
Chatbots are the latest craze in the world of mobile and artificial intelligence but they’re new enough that many people still know very little about them and some have never even heard of chatbots. Here are some answers to some of the frequently asked questions about chatbots. What are chatbots? As you might be able …
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Text Marketing Industry
The mobile app marketplace is extremely overcrowded. Between the IOS and Google Play stores (the two most popular) there are approximately 5 million apps available for download. The vast majority of mobiles apps that are downloaded are used once or twice and then never used again or they’re deleted soon after being downloaded and never …
Continue reading "How to use SMS to successfully promote your mobile app"
Text Message Marketing
The concept of texting was first conceived in the early 80s as a second generation cell-standard that would allow users to send short messages in text form. It wasn’t made available to the public until a decade later in 1992. The first text message was sent at a party organized to celebrate the occasion. The …
Continue reading "Everything you need to know about RCS, the successor to SMS"
Text Message Marketing
Though producing video content isn’t exclusively a mobile marketing channel, it is inseparably connected with mobile. In 2015, the total watch time of YouTube videos on mobile surpassed the total watch time of YouTube videos on desktop computers for the first time. With each year, the gap increases. Add to that the number of mobile …
Continue reading "Why your business needs to incorporate video into its mobile marketing strategy"
AI Chatbot
Chatbots are predicted to change the way business and customers interact. But what exactly are chatbots? They’re computer programs designed to simulate conversation with a human. Chatbots can speak with an actual voice, or they can be entirely text-based. Most of today’s chatbots are text-based programs that people can chat with on various messaging platforms …
Continue reading "A closer look at the evolution of chatbots"
AI Chatbot
When chatbots were first introduced, the business world knew they had potential. There were implications early on for improved customer service and increased productivity but few could have predicted just how much chatbots would change the business world over time. Here are just five of the ways. A personal assistant for everyone Most businesses don’t …
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Text Marketing Industry
Summer can be a difficult time in the salon industry since people are too busy taking vacations and having fun to schedule a haircut or get their nails done. If you’ve got a wide open appointment book to fill whether it be for haircuts, massages, or manicures, SMS marketing can help. Here are four ways …
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AI Chatbot
Because chatbots are still relatively new technology, many people don’t know much about them and there are several common misperceptions about them. Here’s a look at some common misperceptions and the reality of chatbots. Myth: Chatbots will replace mobile apps When chatbots were first making their entrance many were touting their superiority over mobile applications …
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AI Chatbot
As with any mobile marketing channel, chatbots have their strengths and weaknesses. Before investing in chatbots, it’s a good idea to understand where they’re current at, technology-wise and what they can and can’t do. Pro: They provide a personalized experience Since chatbots can be programmed to have access to a vast amount of data, it …
Continue reading "Pros and cons of deploying a chatbot"
Text Message Marketing
In 2016, smartphone’s market penetration finally surpassed 80%. That means more than 80% of mobile phone users are using a smartphone as opposed to a more traditional mobile phone. Gone are the days where talking on the phone was the primary use of phones. The vast majority of time spent on smartphones is spent within …
Continue reading "Three ways to build your brand with mobile"
Text Message Marketing
Social media is an absolutely critical marketing channel that every business needs to be using. While social media can be a powerful channel, it can also be a dangerous one. On the one hand, it helps put your brand out there for everyone to see, but on the other hand, it puts your brand out …
Continue reading "Common social media mistakes your business may be making"