Text Message Marketing
When you use SMS (texting) to communicate with customers as opposed to email, they’re more than 5 times as likely to get the message. That’s because 80% of emails are deleted without even being opened while 98% of text messages are read. It goes without saying that SMS is an extremely way to reach customers, …
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Texting News
Mobile marketing has come a long way in a short time. The first mobile ad to be shared via text message was created in 2000. By 2005, big-name brands like Nike and Pontiac began the first text message marketing campaigns. Just 11 years after the first mobile ad, global spending on mobile advertising had exceeded …
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AI Chatbot
Chatbots are powerful marketing tools that utilize artificial intelligence to more effectively reach your target audience whether it’s by pushing promotions or answering customers’ questions. Contrary to popular, relief, creating a chatbot doesn’t have to be expensive and time consuming. Here are a few tips for creating a great chatbot. Use a chatbot making platform …
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Text Message Marketing
SMS marketing is one of the most powerful tools in your arsenal, but only when you’re using it in the right ways. One strategy for using SMS marketing more effectively is to offer variety in the types of messages you’re sending. In this aspect, you can learn a lot about SMS marketing from direct mail …
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Text Marketing Industry
SMS marketing is arguably the most powerful marketing channel you have at your disposable as a small business owner. But if you bought into SMS marketing assuming it would be effective right from the start, you may be disappointed. Like all forms of marketing, you need to constantly adapt and improve your SMS marketing strategy …
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Customer Service Texting
It would be an understatement to say that American consumers love their smartphones. According to one survey, nearly 70% of Americans report sleeping with their smartphone in arm’s reach. According to another survey, nearly all Americans check their smartphone within 15 minutes of waking up. Cumulatively, Americans will check their smartphones 9 billion times each …
Continue reading "More and more small businesses communicating with customers via text"
Customer Service Texting
As technology improves and becomes more accessible throughout the world, the face of customer service is changing too. The first interaction a customer has with your business is not through a person; instead, it is through technology. So to have a good first interaction, you need to focus more on improving the new face of …
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Customer Service Texting
You probably already know that customer service is essential to a successful business model. However, most businesses don’t make it a priority. The problem is that customer service ties into all the other parts of your business including sales and marketing. It is on the front end of the sale and the back end too. …
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Texting News
Realtors spend a lot of time and money preparing for an open house. They walk the neighborhood meeting potential buyers or pay a walker to hand out flyers during the open house. The realtor prints flyers, postcards, business cards and anything else they may need to put out on the day of the open house. …
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Text Message Marketing
Determining your audience is the first step to any successful marketing campaign. But just because you know who your audience is doesn’t automatically mean you know how to sell to them. The rising generation is changing so quickly that businesses must be aware of how to sell to them and change that strategy on a …
Continue reading "Generation Z Marketing: The Technology-Infused Generation"
Text Marketing Industry
Marketing is an umbrella term that includes any type of method in which you try to bring in new or past customers. Under that umbrella, you will find both branding and advertising. But what is the difference between the two, and why is each so important? Advertising When you create an advertisement, you are putting …
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AI Chatbot
You probably already know that mobile and social media are both important to your marketing plan. But what you may not know is how essential they are together. In fact, the more time people spend on social media, the more you can expect them to be doing it through mobile. Nearly 70% of the time …
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Customer Service Texting
Comcast has great Internet, but customers flock away from the company whenever possible. With bad customer service, all it takes is one bad experience for a customer to be willing to leave. Comcast has ranked in the top 10 companies for worst customer service for years, and even as it is trying to repair relationships …
Continue reading "Avoid Comcast Customer Service Mistakes"
Customer Service Texting
If your customer service department is doing a good job, you’ll know because there won’t be too many complaints. The internet makes it so easy to complain that not having complaints is a good sign. Unfortunately, many businesses have learned what not to do the hard way. Here are a couple things you should not …
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Generating Sales
Using social media as part of your marketing strategy is no longer optional. We are at the point where customers will choose not to use your company if they can’t find you on social media pages. But just having an account open is not enough. By interacting with your customers on a regular basis, you …
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AI Chatbot
After a difficult year in the Wells Fargo PR department with the fake accounts scandal, it has been difficult for the bank to gain trust from customers again. That isn’t stopping them from trying though. The financial institution will be settling with customers, fired many of the responsible employees, and has launched an ad campaign …
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Text Marketing Industry
People absorb information differently. It’s one of the biggest problems in the public school system because one teacher teaching 30+ kids in one way often leaves half the class feeling lost. It is the same with your marketing strategy. If all of your customers need to be marketed to in different ways, you won’t be …
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Texting News
Most of what we consider “customer service” is the group of people who answer angry phone calls from frustrated customers. And while that is a big part of it, customer service is actually more of a big picture thing that involves any moment your business interacts with a customer. And by being proactive in your …
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AI Chatbot
Every business knows that the customer service department plays a big role in the success of your company, but did you know that you can actually make more money through improvements? Most businesses have been lowering the level of customer service provided, which has upset customers quite a bit. Instead of following the crowd, focus …
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Texting News
It was in 2007. I sat with real concerns in a doctor’s office, awaiting my call of entrance into that brown door, to see the man in the white coat. Certainly, things were on my mind concerning my health; however, I never forgot what caught my eyes and the scene that played out. The Scene …
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