Text Marketing Industry
Email marketing may not be your top marketing priority, but it should definitely be one that you focus on. Recent data suggests that email marketing is starting to be more effective and rise in popularity once again. Smartphones have made it easier than ever to check your email, and it is almost as easy as …
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AI Chatbot
It used to be businesses could get away with bad customer service or even having no customer service at all. But that is no longer the case. In fact, customer service should be one of your business’ top priorities; without it, your business will crumble. It only takes one really bad review to really hurt …
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Text Message Marketing
Not every business has the advantage of a national customer base. Online businesses that don’t rely on geographic location don’t have to worry too much about the location of the customer. Small businesses that provide a service within a geographic region or who operate solely as a brick and mortar location depending on foot traffic …
Continue reading "Five local mobile marketing strategies your business needs to be using"
Text Marketing Industry
With advanced technology becoming increasingly less expensive and more capable, artificial intelligence is no longer just a convenience in the workplace; it is now a necessity. It is the hot thing right now. Every business is finding ways to incorporate it into their work environment. One such way is through the way we are marketing. …
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Text Message Marketing
Text message marketing is the original and oldest mobile marketing channel. It was around before smartphones and mobile apps, push notifications, and QR codes. While it may be old, it’s not outdated. Close to two-thirds of the world’s population (over four billion people) do text messaging. Three-fourths say that they like to receive offers from …
Continue reading "Four things to know before launching your SMS campaign"
Text Marketing Industry
Social media has forever changed the way we market to customers. Twenty years ago, words like hashtag, trending, tweeting, or even chatting meant totally different things. But now, social media is an extremely powerful form of marketing. It is the place you go to communicate with current customers, which a machine learning company can help …
Continue reading "Marketing with Hashtags: The How-to"
Text Marketing Industry
The biggest mistake companies make when marketing to women is thinking women don’t need any special invitation to buy your products. And while that might be true in many instances, a campaign focused on women and specifically inviting them to be a customer is more effective than you might think. This is especially true of …
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Customer Service Texting
Banks tend to have a hard time staying on top of the latest technology trends and incorporating them into their regular, everyday use, let alone into customer service. But it is essential that banks, credit unions, and any other financial institution work to improve customer service. The internet has made it very easy for people …
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AI Chatbot
Much of the artificial intelligence research being done today is purely academic. But in at least one area, we’re seeing an intersection between artificial intelligence research and real life. Consumer-facing chatbots are computer programs developed by companies to converse with their customers for any number of reasons. There are shopping assistant chatbots, financial planning chatbots, …
Continue reading "The current state of chatbots and why now is the time to invest in them"
Text Marketing Industry
Nine out of every ten businesses is using social media for marketing purposes. On Facebook alone, there are more than 50 million business pages. Social media marketing used to be something that put you ahead of the competition in and of itself but today you absolutely have to be doing it just to be relevant. …
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Text Message Marketing
More than half of Americans (55%) are on Instagram. It has consistently been the fastest growing social media platform for more than a year now. If you’re looking to move beyond just Facebook for your social media marketing efforts, or if you’re already using Instagram, consider the following five tips that can help you achieve …
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Text Marketing Industry
As the Internet and how people use it evolves, so does the way you are marketing. And while a machine learning consultant can help with the more sophisticated parts of marketing, you can also make huge improvements by changing your content marketing efforts. The new stats of 2017 will help you see exactly what you …
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AI Chatbot
Chatbots are one of the most underutilized pieces of technology out there. You can do so many things with them, yet few businesses are actually using them on a regular basis. By using a chatbot, you can reduce wasted time in the office and increase productivity among your employees. Let a computer do all the …
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Text Marketing Industry
By the end of 2017, the global app market is expected to reach $77 billion. Once a mobile strategy only the major brands employed, now many small businesses are benefitting from developing their own mobile app. If you’re thinking of doing the same for your small business, consider the following ten mistakes that many brands …
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AI Chatbot
Artificial Intelligence (AI) and Machine Learning (ML) are becoming more commonplace in the workplace than ever before, and it is making it possible for customer service speed and accuracy to improve significantly. This means that businesses that are already taking advantage of AI and ML are already ahead of the game, and those who are …
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Text Marketing Industry
The internet is a wonderful thing because it allows companies, large and small, to reach their full audience. There are no limits to the number of people you can reach with your marketing. The problem, however, is that the internet is also so loud and full of information, sometimes it can be hard to get …
Continue reading "How to choose the right marketing opportunities"
Text Marketing Industry
With a 98% open rate (90% within the first three minutes), SMS is the most effective marketing channel when you need to get a message out to your customers. But for all its effectiveness, it can be hard to get SMS subscribers and even harder to retain them. The Federal Communications Commission’s (FCC) regulations on …
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AI Chatbot
New technologies have a way of forcing us to confront tough questions. When phones became mini hand-held computers, questions about their place in work and school environments arose. When livestream functionality was added to Facebook, criminals looking for shock factor and infamy began using it to broadcast horrendous acts of violence in real time. Since …
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Text Message Marketing
Most businesses new to social media marketing make one of two critical mistakes. They either give up on it too early because they don’t see immediate results or else they keep wasting resources on it even though it’s not producing results because they just know they’re supposed to do social media marketing. Both of these …
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Text Marketing Industry
Content marketing has become a hugely popular marketing strategy in recent years. Brands have learned that simply publishing free content can help earn loyal customers. But as more and more brands engage in content marketing, it gets harder and harder to get recognition for it. Social media is still technically free but platforms have wised …
Continue reading "Five ways to distribute content to your target audience"