AI Chatbot
Marketing to millennials is essential for any successful business. According to Forbes, there are over 80 billion millennials, or rather 80 billion people who were born between 1982 and 1993. Millennials will make up 75% of the work force by 2025. So you should no longer still be wondering whether or not marketing to millennials …
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Text Marketing Industry
Scammers are constantly targeting people to get personal information. Common scams target websites, emails, social media, and phone calls. Most scammers claim to be a legitimate company and will ask for personal information to verify an account you have with them. Most people cannot count on their fingers the number of times they have been …
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AI Chatbot
AI chatbots are making waves when it comes to healthcare. Healthcare is a demanding profession because unhealthy patients are demanding. When people are sick, they want to know why and how they can get better. Infections left unattended can turn deadly. And broken legs do not just heal themselves back into perfect condition. With more …
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Text Message Marketing
Marketing through SMS messaging can be a challenge. When you think about general marketing, you might think of billboards, television commercials, newspaper and magazine ads, and anything else. Smart and strategic marketing can be powerful because the format is so versatile. You can grab people with stunning images and comedic or thought-provoking text or dialogue. …
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Text Marketing Industry
SMS messaging is one of the most popular means by which people communicate. Billions of text messages are sent on a daily basis. But SMS messages, or text messages, have never gone beyond much more than a means to communicate. When it comes to assisting in other daily activities, most people look beyond text messaging …
Continue reading "SMS Messaging Proving Worthwhile for Daily Life, Still"
Customer Service Texting
Customer service can be handled through a variety of platforms. Today’s world features customer service being handled through phone calls, SMS messaging, Facebook, Twitter, messenger apps, and almost anywhere where there is some form of communication. A customer can write a review on a website, whether negative or positive, and a company can respond through …
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Text Marketing Industry
If you are wondering about whether SMS messaging is an effective marketing approach, you need to consider where you audience is and what they are paying attention to. If you go anywhere and stop to just look around or watch people, what do you see? People on their cell phones. Which means people are sending …
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AI Chatbot
Customer service is essential for any business or organization. If a business sells a product, then customers need to be able to contact someone if they have a problem. If a company offers a service, then clients need to be able to contact someone within the company if they have a complaint. Customer service is …
Continue reading "Language Problems? No Problem for AI Chatbots"
Text Marketing Industry
Since text messaging has been available to people worldwide, people have been texting. The use and popularity of SMS messages have risen since the concept was first brought to the masses. However, the SMS messaging market has a fierce competitor that is rising in use and popularity: messaging apps. According to Business Insider, the largest …
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AI Chatbot
AI chatbots are used more and more to expand the reach and efficiency of customer and company relationships. AI chatbots, simply put, are software programs that imitate human conversation. AI chatbots are used in various mediums and by many companies. You can order a pizza through a restaurant chatbot or send in a customer service …
Continue reading "Increasing the Practicality and Efficiency of Chatbots"
Text Marketing Industry
Understanding the age of your marketing audience can help you understand best practices for your marketing strategy. In the case of SMS messages, where the majority if not all of cell phone users have a habitual use, there is a very large audience. By understanding who is best reached by text messages, you can tailor …
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Text Message Marketing
SMS Messaging is a great way to reach out to customers. With 75% of the world’s population using cell phones, there can be no better way to reach out and connect to people. Read more about the advantages of SMS messaging in a recent blog post. But the ease and power of SMS messaging should …
Continue reading "A SMS Messaging Marketing Mistake to Avoid"
AI Chatbot
Everyone makes mistakes, that is what people say, but in reality, that is what people do. People make mistakes. Sometimes when important people make mistakes, it can cause a plethora of problems, especially if the mistake affects a whole lot of people. For example, in 1909, the Titanic ship crew made the mistake of ignoring …
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AI Chatbot
Chatbots and artificial intelligence, in their basic form, are no new thing. In fact, Alan Turing and Joseph Weizenbaum were already contemplating the concept of computers communicating with humans in the 1950s and 1960s. Turing experimented with basic human and computer interactions through a question and response game. Weizenbaum invented what would be considered the …
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Text Message Marketing
SMS messaging is the current standard when it comes to sending messages through your phone carrier. Simple text, image, and video messages can be easily shared with anyone in your phone’s contact list. But as technology advances, our desire for improved messaging also increases, and fortunately for use, messaging is starting to get a whole …
Continue reading "Understanding the RCS Messaging Revolution"
Customer Service Texting
Technology is continually improving the efficiency for people to interact both in the real world and the digital world. Someone can send a text message and get a response in the time it would take that same person to look up someone’s number and actually call them. Anyone too busy or overwhelmed to drive to …
Continue reading "Meeting the Customer Service Expectations of Consumers"
AI Chatbot
In any sales pitch or marketing effort, honing in on the consumer and what they want is key to winning them over, whether that equates to them becoming a follower of your brand or company or becoming a frequent shopper of your products and services. However, in order to figure out who someone is and …
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Text Message Marketing
As the masses have gone digital, marketing to the masses requires companies to meet them on the digital level. And there is no shortage of digital spheres in which consumers mingle, thereby allowing companies to reach out and market to those consumers in a variety of ways. And effective use of those digital spheres will …
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Cloud Updates & New Features
Customers that use the Equiitext built-in scrubber for landline phone numbers see a 30% increase in SMS. We pull cell phone data from all open-source systems and multiple paid databases. This landline and invalid number scrubber allows you to only send text messages to cell phone with SMS. Sending text to cell phones will reduce …
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Text Marketing Industry
Marketing is one of the most important departments for any business. Without a strong marketing platform, products and services do not catch consumers’ eyes and are not bought or used. Millions of dollars are spent on marketing. For example, to run a 30-second commercial during the 2017 Super Bowl cost, a company had to dish …
Continue reading "The Power of SMS Messaging"