AI Chatbot
It took some time to understand and market to Millennials. Now, marketers are working to start understanding how to best market to Generation Z. This group includes anyone who is 22 or younger now, though it will make up 40 percent of consumers by 2020. That’s only a couple of years away, which means it …
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Text Marketing Industry
Of those who use influencer marketing, 95% have reported it to be successful. That is why it is expected that more companies will continue to use this marketing method in 2020. It is an amazing way of reaching out to your current audience as well as developing new customer relationships. And while an artificial intelligence …
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Text Marketing Industry
The way people search for information on the internet has changed drastically over the years. It used to be people would type specific keywords related to the topic they were interested in. Then, it evolved into typing questions into the search bar. Now, it is evolving into voice search questions. With more people getting personal …
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AI Chatbot
As a society, we’ve changed the way we communicate with each other and with businesses. And in a weird way, we’ve almost come full circle. It used to be businesses would build relationships with customers and focus on providing a quality service that relied on a fantastic relationships. As things became more electronic, those relationships …
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Texting News
Competing with large companies such as Walmart and Amazon seems daunting, especially for small businesses. Trying to find a way to reach customers and keep prices affordable at the same time are two of the biggest challenges small businesses face when competing with the big guys. Fortunately, there are many ways a small business can …
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Customer Service Texting
It’s official; the holidays are upon us. With Black Friday shopping already in full swing and people already running around town trying to figure out their holiday gift plans, it’s time for your business to start working to ensure you are offering fantastic holiday customer service. Not only will businesses be handling phone calls, texts, …
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AI Chatbot
Machine Learning (ML) is what we call the ability to use a computer to process and analyze large amounts of data and then execute decisions based on that data. In the last couple of years, ML has improved by leaps and bounds to the point where it is now an extremely effective tool to use …
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Text Message Marketing
Email and SMS are two of the most important marketing tools that marketers have at their disposal. But which one is better? Here’s a look at the numbers. By volume If you determine success by the total number of messages being sent then email wins by a landslide. Every year 74 trillion (yes, trillion!) emails …
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AI Chatbot
According to a survey of social media marketers, 61% say measuring ROI is the hardest challenge facing them making it the number one complaint about social media marketing. What makes measuring ROI so difficult for social media is that there isn’t always a correlation between the metrics most people pay attention to and actual sales. …
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Text Marketing Industry
Black Friday is one of the most important days of the year for retailers. Actually, Black Friday spans an entire weekend now–a weekend that starts on Thursday for many retailers trying to drag it out as long as possible. Since it’s just next week, you really can’t afford to delay any longer. Here are some …
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Customer Service Texting
Every business spends time contemplating how they can improve customer service. It is an essential part of selling your product. This is especially true in a world where one upset customer can spend 15 minutes on their social media account thrashing your company, meaning you’ll lose their business as well as their friends and anyone …
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Text Message Marketing
The holidays are here, which means most people have already started their holiday shopping. This year is going to be especially big, especially considering how great the economy doing. People are making money and feeling comfortable in their jobs, and they feel comfortable spending a little more this holiday season. Unfortunately for Brick and Mortar …
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AI Chatbot
By the end of 2015, more than half a million Americans had professed their love for Alexa, Amazon’s digital assistant/chatbot. It shouldn’t come as a surprise then to learn that in 2016, more than a quarter of a million Americans had proposed to Alexa. Fortunately, Amazon had the foresight to program Alexa with a number …
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Text Marketing Industry
The new year is fast approaching and it’s a perfect time to not only look back on 2018, but also to look forward to 2019 in order to stay ahead of the competition. The following five predictions about content marketing can give you a huge edge if you work hard to incorporate them into your …
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Text Message Marketing
Social media can be an extremely powerful and effective marketing tool. But “likes” and shares are meaningless if they aren’t leading to conversions. Effective social media marketing will mean greater profits for your business but in order to achieve that, your social media strategy needs to be integrated into your broader marketing efforts. Social media …
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AI Chatbot
In all likelihood, you’ve used a chatbot before even if you didn’t know it. Chatbots are the new hype in the tech world just as mobile apps were in 2008 and just like mobile apps, it seems chatbots are here to stay. Hundreds of thousands of chatbots have already been developed and deployed across various …
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Text Marketing Industry
Not that long ago, social media marketing was seen as a kind of novelty–something the bigger brands could afford to dabble in but most didn’t see the point. Today, social media platforms give brands the tools they need to make social media a viable and serious marketing strategy and brands are catching on. But despite …
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Text Message Marketing
All businesses big and small need to continuously reexamine the ways they’re interacting with their customers, to see if they’re staying up to date with new technologies and channels that their customers prefer to use. Today, one of the most preferred methods of communication is SMS or text messaging and brands of all sizes have …
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Customer Service Texting
Superheros are a big deal right now. If you aren’t watching a superhero show, you’re probably at least planning to see the next movie that comes out. There are multiple series running as well as movies being made that cover pretty much every superhero you’d be interested in seeing in action. But did you know …
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AI Chatbot
Machine learning is the ability of an artificial intelligence program to be able to learn from experiences without necessarily needed to be programmed to do so. It is the reason why technology and communications have become so smart. Many people don’t even realize they are using machine learning when they use Siri or Google Assistant, …
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