AI Chatbot
Chatbots have been slower to catch on than experts predicted. A big part of the problem leading to the slower than desired adoption rate is that in the rush to get in on the chatbot craze, many businesses deployed chatbots that weren’t particularly good at doing the one thing they’re supposed to do: chat. Putting …
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AI Chatbot
Teachers are one of the best people to advertise to, whether you are selling educational products or not. Here are 5 tips to follow when advertising to teachers.
AI Chatbot
It took some time to understand and market to Millennials. Now, marketers are working to start understanding how to best market to Generation Z. This group includes anyone who is 22 or younger now, though it will make up 40 percent of consumers by 2020. That’s only a couple of years away, which means it …
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AI Chatbot
As a society, we’ve changed the way we communicate with each other and with businesses. And in a weird way, we’ve almost come full circle. It used to be businesses would build relationships with customers and focus on providing a quality service that relied on a fantastic relationships. As things became more electronic, those relationships …
Continue reading "Balancing AI and Human Personalization in your Business"
AI Chatbot
Machine Learning (ML) is what we call the ability to use a computer to process and analyze large amounts of data and then execute decisions based on that data. In the last couple of years, ML has improved by leaps and bounds to the point where it is now an extremely effective tool to use …
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AI Chatbot
According to a survey of social media marketers, 61% say measuring ROI is the hardest challenge facing them making it the number one complaint about social media marketing. What makes measuring ROI so difficult for social media is that there isn’t always a correlation between the metrics most people pay attention to and actual sales. …
Continue reading "How chatbots can boost social media ROI"
AI Chatbot
By the end of 2015, more than half a million Americans had professed their love for Alexa, Amazon’s digital assistant/chatbot. It shouldn’t come as a surprise then to learn that in 2016, more than a quarter of a million Americans had proposed to Alexa. Fortunately, Amazon had the foresight to program Alexa with a number …
Continue reading "Five things your customer service chatbot needs to succeed"
AI Chatbot
In all likelihood, you’ve used a chatbot before even if you didn’t know it. Chatbots are the new hype in the tech world just as mobile apps were in 2008 and just like mobile apps, it seems chatbots are here to stay. Hundreds of thousands of chatbots have already been developed and deployed across various …
Continue reading "Five ways chatbots can save businesses and customers time and money"
AI Chatbot
Machine learning is the ability of an artificial intelligence program to be able to learn from experiences without necessarily needed to be programmed to do so. It is the reason why technology and communications have become so smart. Many people don’t even realize they are using machine learning when they use Siri or Google Assistant, …
Continue reading "Why Businesses Need Machine Learning Now"
AI Chatbot
It used to be businesses could get away with bad customer service or even having no customer service at all. But that is no longer the case. In fact, customer service should be one of your business’ top priorities; without it, your business will crumble. It only takes one really bad review to really hurt …
Continue reading "Customer Service: Keystone to Success"
AI Chatbot
Much of the artificial intelligence research being done today is purely academic. But in at least one area, we’re seeing an intersection between artificial intelligence research and real life. Consumer-facing chatbots are computer programs developed by companies to converse with their customers for any number of reasons. There are shopping assistant chatbots, financial planning chatbots, …
Continue reading "The current state of chatbots and why now is the time to invest in them"
AI Chatbot
Chatbots are one of the most underutilized pieces of technology out there. You can do so many things with them, yet few businesses are actually using them on a regular basis. By using a chatbot, you can reduce wasted time in the office and increase productivity among your employees. Let a computer do all the …
Continue reading "The Many Uses of Chatbots"
AI Chatbot
Artificial Intelligence (AI) and Machine Learning (ML) are becoming more commonplace in the workplace than ever before, and it is making it possible for customer service speed and accuracy to improve significantly. This means that businesses that are already taking advantage of AI and ML are already ahead of the game, and those who are …
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AI Chatbot
New technologies have a way of forcing us to confront tough questions. When phones became mini hand-held computers, questions about their place in work and school environments arose. When livestream functionality was added to Facebook, criminals looking for shock factor and infamy began using it to broadcast horrendous acts of violence in real time. Since …
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AI Chatbot
As is always the case with new technologies, chatbots have become more affordable and practical as their use has become more widespread in the business world. When chatbots first became a thing, the cost and difficulty associated with designing one made them prohibitive for all but the biggest brand names. Today, even the smallest small …
Continue reading "Building a chatbot for your brand is easier than ever"
AI Chatbot
Social media is a particularly tricky marketing channel. Because it’s free to create a business page and start posting, social media tends to be an especially crowded marketing channel. It’s also challenging because followers don’t want to be advertised to, but your goal as a marketer is to make the business more profitable. Finally, it’s …
Continue reading "Five mistakes first-time social media marketers make"
AI Chatbot
One of the most challenging obstacles facing chatbot developers is getting chatbots to seem more personable and empathetic. When most people think of talking to a computer program, they imagine a cold and unfeeling AI. If brands what people to interact with their customer service chatbots, they’re going to need to be able to sympathize …
Continue reading "AI researchers at Northeastern University create end-of-life chatbot"
AI Chatbot
In recent years, online-only retailers like Amazon have put many traditional retailers out-of-business. In response, retailers have been stepping up their online stores in order to compete. One tool that online stores have at their disposal, and one that’s underutilized, is chatbots. Shopping assistant chatbots are computer programs that online shoppers can speak with while …
Continue reading "Three features your shopping assistant chatbot needs to succeed"
AI Chatbot
The year 2017 was a big one for social media, and there’s still three months left. Facebook came up with Instagram Stories to compete with Snapchat and their copycat approach worked as Instagram users have surpassed Snapchat users. The United States got a new president who routinely uses social media to share official policy positions. …
Continue reading "Ten social media marketing trends to watch for in 2018"
AI Chatbot
Dashbot, a chabot analytics company has processed more than 11 billion chatbot messages. Their analytics tools can help businesses figure out what’s working and what’s not when it comes to their chatbots’ interactions with customers. Having analyzed so many chatbot interactions, Dashbot is uniquely positioned to share some insights into what makes a good chatbot …
Continue reading "If you want customers to use your chatbot, you have to program it to be polite"