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EquiiTEXT has partnered with Zapier!

We are excited to announce we have partnered with Zapier, the automation team the allows us to connect EquiiTEXT to 1000+ other apps, including Microsoft Outlook, Google Calendar, Mailchimp, and so much more! Are you tired of spending hours every week doing simple tasks, such as sending texts when appointments are ready, adding email contacts …

Austin Fonte

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Top 4 Methods of Communicating with Customers

Whether you are focusing on how you can market to a customer or how a customer can contact a customer service member, being able to properly communicate makes a huge difference. If you can’t communicate what you are selling or how to use it, how are customers ever supposed to know what they are getting? …

Scott Navratil

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How can Artificial Intelligence Affect your Job in 2018?

The job market is changing like crazy, especially given how quickly technology is growing and improving. This is even more true of artificial intelligence that is now being used or plans to be used in most businesses in 2018. There are the employees who are extremely excited about the changes and working with an artificial …

Scott Navratil

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Training Skills for Customer Service

Having a hard working, strong customer service department is extremely valuable to any business. Businesses with the best customer service are the best at retaining customers and building long lasting relationships. But training a team of employees is often more valuable than just making sure you have the right people. Here are some tips to …

Scott Navratil

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How to Avoid Marketing Mistakes

Marketing is a tricky business. Even when you have had a whole marketing department and company executives review an advertising campaign, there might still be something missed, and customers may still end up offended by it. On the flip side, if you don’t do enough of the right type of marketing, then your customers won’t …

Scott Navratil

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How to Successfully Launch Your Chatbot

Develop a customer service chatbot that your customers will love.

Scott Navratil

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Four tips for doing more with less with your social media strategy

For most small businesses with a social media strategy, it’s the business owner that has to manage social media accounts on top of all of his/her other responsibilities since there often isn’t room in the budget for a full time social media specialist. When social media is the responsibility of the owner or another employee …

Scott Navratil

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Customer Service Growing Use of Chatbot

More and more businesses have started incorporating chatbot into their businesses but especially in the customer service department. Not only is this a good way to stay in constant communication with customers, but it is also becoming necessary. If a business hasn’t adopted chatbot yet, it is time to get setup with an artificial intelligence …

Scott Navratil

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7 Ways to Improve Instagram Marketing

Social media marketing is one of the most influential ways to interact with current customers and find new ones. Instagram is being used more and more and is becoming one of the top social media companies to use when working with customers, and for good reason. The user database has been growing rapidly in the …

Scott Navratil

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Preparing for the Customer Service Rush After Christmas

It’s only a few days left of the Christmas shopping season, which means the post-holiday customer service rush is almost upon us. As soon as Christmas is over, customers will begin contacting customer service with questions about their product or service and making returns and new purchases. It’s time to get customer service in gear …

Scott Navratil

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Four chatbot programming mistakes you should avoid

In the rush to get a functioning chatbot up and running, too many businesses are making big chatbot programming mistakes that keep their bots from being as effective as they could be. The following are four of the most common. A boring personality First and foremost, a chatbot should be functional. But even if a …

Scott Navratil

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6 Ways Brick and Mortar Stores can Build an Online Audience

Being online isn’t just a convenience for customers; it has become a necessity. Your business should already have an online presence of some sort, it may be hard to figure out exactly what that is. Most businesses should be trying to focus on online sales, but just building an online audience to get them in …

Scott Navratil

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Nine things that will make your chatbot easier to talk to

Chatbots have been slower to catch on than experts predicted. A big part of the problem leading to the slower than desired adoption rate is that in the rush to get in on the chatbot craze, many businesses deployed chatbots that weren’t particularly good at doing the one thing they’re supposed to do: chat. Putting …

Scott Navratil

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The truth about AI in marketing

Every company, no matter how big or small, has at least one person dedicated to marketing their product or service. It’s important to focus on getting new customers and making old customers feel welcomed back again. Now more than ever, incorporating the right technology into a marketing campaign can make or break your campaign, especially …

Scott Navratil

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5 Tips for Advertising to Teachers

Teachers are one of the best people to advertise to, whether you are selling educational products or not. If you can get them using your products in their classroom or talking to their students about it in a positive way, then you’ve snagged not only a teacher’s business but the business of an entire generation …

Scott Navratil

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Using AI in 2018: What to Know

Artificial Intelligence is one of the hottest new trends right now because it can be used on a personal level and a business level very effectively. People have been very satisfied with their personal assistants, and companies like Apple, Amazon, and Google have been working hard to ensure they are getting better and better every …

Scott Navratil

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5 Tips for Marketing to Generation Z

It took some time to understand and market to Millennials. Now, marketers are working to start understanding how to best market to Generation Z. This group includes anyone who is 22 or younger now, though it will make up 40 percent of consumers by 2020. That’s only a couple of years away, which means it …

Scott Navratil

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Balancing AI and Human Personalization in your Business

As a society, we’ve changed the way we communicate with each other and with businesses. And in a weird way, we’ve almost come full circle. It used to be businesses would build relationships with customers and focus on providing a quality service that relied on a fantastic relationships. As things became more electronic, those relationships …

Scott Navratil

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Marketing Starts with Machine Learning

Machine Learning (ML) is what we call the ability to use a computer to process and analyze large amounts of data and then execute decisions based on that data. In the last couple of years, ML has improved by leaps and bounds to the point where it is now an extremely effective tool to use …

Scott Navratil

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How chatbots can boost social media ROI

According to a survey of social media marketers, 61% say measuring ROI is the hardest challenge facing them making it the number one complaint about social media marketing. What makes measuring ROI so difficult for social media is that there isn’t always a correlation between the metrics most people pay attention to and actual sales. …

Scott Navratil

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