Text Marketing Industry
Nine out of every ten businesses is using social media for marketing purposes. On Facebook alone, there are more than 50 million business pages. Social media marketing used to be something that put you ahead of the competition in and of itself but today you absolutely have to be doing it just to be relevant. …
Continue reading "Five social media marketing tips to help your brand stand out"
Text Marketing Industry
As the Internet and how people use it evolves, so does the way you are marketing. And while a machine learning consultant can help with the more sophisticated parts of marketing, you can also make huge improvements by changing your content marketing efforts. The new stats of 2017 will help you see exactly what you …
Continue reading "How to Improve Content Marketing: The Stats"
Text Marketing Industry
By the end of 2017, the global app market is expected to reach $77 billion. Once a mobile strategy only the major brands employed, now many small businesses are benefitting from developing their own mobile app. If you’re thinking of doing the same for your small business, consider the following ten mistakes that many brands …
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Text Marketing Industry
The internet is a wonderful thing because it allows companies, large and small, to reach their full audience. There are no limits to the number of people you can reach with your marketing. The problem, however, is that the internet is also so loud and full of information, sometimes it can be hard to get …
Continue reading "How to choose the right marketing opportunities"
Text Marketing Industry
With a 98% open rate (90% within the first three minutes), SMS is the most effective marketing channel when you need to get a message out to your customers. But for all its effectiveness, it can be hard to get SMS subscribers and even harder to retain them. The Federal Communications Commission’s (FCC) regulations on …
Continue reading "Six helpful tips for retaining your SMS subscribers"
Text Marketing Industry
Content marketing has become a hugely popular marketing strategy in recent years. Brands have learned that simply publishing free content can help earn loyal customers. But as more and more brands engage in content marketing, it gets harder and harder to get recognition for it. Social media is still technically free but platforms have wised …
Continue reading "Five ways to distribute content to your target audience"
Text Marketing Industry
In Christopher Nolan’s Dark Knight film, the Joker, played by Heath Ledger, says to the mob, “If you’re good at something, never do it for free.” This is generally agreed upon wisdom in the business world. But there’s one exception. You should be sharing your knowledge with potential customers for free. Here are just three …
Continue reading "How giving away free advice can still earn you money"
Text Marketing Industry
Content marketing can be an extremely effective and powerful marketing tool when it’s used right. But for many businesses, content marketing ends up draining marketing funds without producing any measurable results. If you’ve started content marketing and have yet to see results from it, chances are you’re making at least a few of the following …
Continue reading "Five mistakes that are holding your content marketing back"
Text Marketing Industry
So you decided to design your very own mobile app for your brand. Now you need to get people to actually download and use it. Often that’s the harder part. It’s not enough to just design a good app. Just because it’s good doesn’t ensure that people will seek it out. You need to promote …
Continue reading "How to promote your new mobile app"
Text Marketing Industry
Businesses in some industries may be able to survive with an endless supply of new customers, but most need to rely on repeat business to survive. Establishing a solid, loyal customer base that returns again and again is a huge test that many businesses can’t pass. Two common ways of addressing this challenge are content …
Continue reading "How to build a loyal customer base through content and social media marketing"
Text Marketing Industry
It’s estimated that close to 40% of businesses who participate in content marketing don’t have any kind of content strategy. It goes without saying that content marketing efforts are more likely to be successful when there’s a strategy governing the decision making. Fortunately, creating a content marketing plan is a relatively easy task. Here are …
Continue reading "Six steps to creating an effective content marketing plan"
Text Marketing Industry
We often talk about mobile marketing as a subdivision of digital marketing but it may be more accurate to say that mobile is its own separate kind of advertising. For years marketers have treated smartphones like mini computer screens. Digital marketing strategies that work on desktops and laptops, when scaled down for smaller screens, should …
Continue reading "What’s working and what isn’t in mobile marketing"
Text Marketing Industry
There’s a right way and a wrong way to do social media marketing and a surprising number of brands are still doing it the wrong way and in a very public setting. One misstep could mean bad publicity for days or even weeks (we’re looking at you, United Airlines). With that in mind, here are …
Continue reading "Social media marketing dos and don’ts"
Text Marketing Industry
CEO and founder of Twitter, Jack Dorsey, sent out a tweet last week that was notable due to the number of characters included in it. Anyone who’s ever used Twitter and many who haven’t know that Twitter’s defining characteristic is their 140 character limit. Jack Dorsey’s tweet read: “This is a small change, but a …
Continue reading "Twitter doubles character limit, will SMS be next?"
Text Marketing Industry
Everyone has experienced the horror of sending a text message to the wrong person before. Perhaps you addressed your mom or dad by a pet name you intended for your significant other. Maybe your boss knows a lot more about your weekend plans than you would have liked. Even innocent text messages sent to the …
Continue reading "Silicon Valley startup aims to make text messages retractable"
Text Marketing Industry
Of the dozens of mobile marketing channels to choose from, SMS might be the only absolute must. Some channels may work for some and not others depending on their mobile strategy but an SMS marketing campaign needs to be a central part of every company’s mobile strategy. SMS has been around since the early 90s, …
Continue reading "Four benefits of SMS marketing"
Text Marketing Industry
Opening a restaurant is the most common form of entrepreneurship. It’s also one of the hardest. About one out of every five restaurants has to close its doors within the first year. Restaurants face tough competition and what makes it even harder for restaurants to stay in business is the difficulty of being in the …
Continue reading "Five digital marketing tips for restaurant owners"
Text Marketing Industry
Generation Z is currently the youngest demographic. Many marketers believe that Gen Z is the most important demographic for brands since they are the fastest growing generation and are just now beginning to enter the workforce and gain purchasing power. Because Gen Z is still so young, however, the traits that characterize them are not …
Continue reading "Seven ways that marketers can effectively reach Gen Z"
Text Marketing Industry
Mobile is the fastest growing advertising channel within digital marketing. In 2016, mobile ad surpassed the 50% mark for total digital marketing ad spending. Put another way: businesses are spending more on mobile advertising than they are on all other digital spending combined. With so much money being poured into mobile marketing, it’s helpful to …
Continue reading "Five mobile marketing budget mistakes to avoid"
Text Marketing Industry
A New York City bar and grill called Calico Jacks is currently facing a lawsuit brought by a plaintiff that alleges the restaurant sent unwanted text messages which advertised various promotions. The plaintiff also alleges that the restaurant continued to send her text messages despite repeated attempts to opt out of receiving them. Both of …
Continue reading "New York City bar and grill sued for TCPA violations"