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Business Texting Best Practices

Text Marketing Industry

TCPA | 10 Keys You Need to Know for Mobile Marketing

TCPA is the key law that governs text message campaigns. Mobile marketing campaigns can be the most cost-effective campaigns you run. Part of the reason why they’re so effective is they’re personal and relevant. People check their phone messages – they’re not overloaded with spam like most of our email inboxes. What keeps it that …

Claudia Perez

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Text Marketing Industry

SMS as a Business Continuity Tool

As the leading provider to the US Government and thousands of US companies, Equiitext is proudly supporting and delivering SMS messages for Business Continuity and crucial updates, especially at this time. Equiitext are perfectly positioned to support you with instant SMS messaging as part of your Business Continuity Plans, such as: Keeping your staff safe …

Claudia Perez

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AI Chatbot

Use texting to mobilize your supporters and volunteers

Equiitext is the trusted leader in person to person text messaging. With security, compliance, analytics, and support, we empower organizations to have authentic conversations at scale.

Claudia Perez

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Text Marketing Industry

Best time to send a text blast?

Your text message marketing is going to be most effective if your contacts follow through with your call-to-action immediately after receiving it. Here are some tips for determining the best time to send a text message blast. Text messages can be more or less effective depending on when they’re sent.

Scott Navratil

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Text Marketing Industry

Seven social media marketing trends for 2020

The moral of the story is that the world of social media is ever-changing. And it changes quickly. Brands that want to do well in 2020 when it comes to social media marketing need to anticipate trends and be ahead of the game. Here are seven social media marketing predictions for 2020. The rise of …

Scott Navratil

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Text Marketing Industry

Ten creative ways to use text message marketing

Before there were smartphones, QR codes, and mobile apps, all mobile marketers had to work with was text messages. Text message marketing was the first mobile marketing tool. But that doesn’t make it outdated. Year after year text message marketing (or SMS marketing) has proven itself as one of the most cost effective marketing strategies …

Scott Navratil

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Text Marketing Industry

5 Lessons from Star Wars Marketing

Star Wars: The Last Jedi is finally here, and fans are more than excited to see the next installment of the series. Granted, there’s quite a bit of self-advertising that comes when it is announced that there is a Star Wars movie, but Disney still had to work hard to get fans interested in not …

Scott Navratil

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Text Marketing Industry

Marketing: A Focus on Social Media

Marketing to customers these days can feel a bit messy. A business has to be involved in marketing methods all over the internet, including social media, email, a website, review sites, and more. Even just when it comes to social media, a business might be confused about exactly which sites to work with and what …

Scott Navratil

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SMS Marketing

Six SMS Marketing Tips for Your Business

If you’re new to text message marketing (or SMS marketing) then you’ve made an important step for the success of your business. Now that you’ve got your feet wet, it’s important to continue to fine tune your text message marketing campaign to make it more effective. Here is a look at six tips that, if …

Scott Navratil

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Text Marketing Industry

Six things to know about Gen Zers this holiday season

The year 2020 may very well be the first one in which Generation Z is more important to retailers than millennials when it comes to holiday advertising. If young people are an important part of your customer base, then here are six things you need to know about this particular demographic heading into the holidays. …

Scott Navratil

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Text Marketing Industry

Thirty stats that show the importance of mobile marketing

As the end of 2019 draws near, it’s a great time to look ahead to 2020 and plan out your digital marketing budget. If you’re already investing into mobile marketing, 2020 may be the year that you want to allocate more money towards it. And if you’re not already investing in mobile marketing, 2020 is …

Scott Navratil

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Text Marketing Industry

How to succeed with digital marketing

The world of digital marketing is always changing so quickly, that if you’re not constantly and proactively making adjustments to your strategy, you’ll quickly fall behind. Now that 2019 is drawing to a close, it’s a good time to look ahead to 2020 and try to anticipate which things are going to be the most …

Scott Navratil

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Text Marketing Industry

Pushing Future Texting & Wearable

It doesn’t seem that long ago when the idea of wearable technology was still very sci-fi to most people, but now, it is becoming a fact of life. With the new smartwatches and health bands being released, you will be able to monitor everything in your life by simply looking at your wrist. Some people …

Scott Navratil

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Text Marketing Industry

Google shares 10 mobile marketing tips

Mobile is a huge yet largely untapped opportunity for marketers. Why is it so underutilized? Because mobile presents a unique challenge to marketers. While marketers can count on consumers watching TV from their couches, or on their computers while sitting at a desk, mobile consumers can be anywhere, doing anything, and using a variety of …

Scott Navratil

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SMS Optin Ideas

Conversational AI Messaging & How to Get Opt-ins

If you’re a business owner and you’re launching a conversational AI message marketing campaign, you know you’re going to need a list of people you can text. Rules are in place to prevent businesses from sending unwanted texts to consumers. That means you need to get people to opt in to receiving your texts. How …

Scott Navratil

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Text Marketing Industry

How Cardi B Uses SMS Marketing to Maintain Fan’s Loyalty

According to a recent Tech Crunch article, Cardi uses text messages to directly communicate with her loyal fans. Texting with her fans gives Cardi B the opportunity to engage one-to-one directly with her biggest supporters. There are no middle-men, they are candid conversations about real topics. Cardi B is not alone in the rising trend …

Scott Navratil

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Text Marketing Industry

Four tips for getting started with SMS marketing

SMS is one of the easiest marketing channels to get started with but a difficult one to master. The 160-character limit means every single word counts and crafting that perfect text message will take a lot of trial and error. The following four tips, however, are aimed at first-time SMS marketers just getting started with …

Scott Navratil

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Text Marketing Industry

Customize your mobile marketing strategy

In the mobile marketing community, we talk a lot about how important it is for every business to have a mobile strategy. We continue to hear that many businesses simply aren’t taking advantage of mobile technology when it comes to mobile marketing. While this is true, it’s not entirely accurate. Sometimes meaningless statistics are being …

Scott Navratil

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Text Marketing Industry

Text marketing: Know the laws

With so much regulation from our government, it is essential that you know all laws associated with marketing before you move forward with it. Any business can be held liable if there are problems associated with messages, which could get really ugly really fast. You can see what happened when the banks didn’t follow the …

Scott Navratil

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Text Marketing Industry

Four digital marketing trends you need to know about for the coming year

It was Charles Darwin who first came up with the theory of natural selection which states, in laymen’s terms, that traits that are best suited for survival are passed on while the rest die out. Natural selection applies not just to the survival of species but to the survival of businesses as well. The business …

Scott Navratil

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