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Business Texting Best Practices

Text Marketing Industry

Get Personalized Marketing with Artificial Intelligence

Marketing to customers has evolved over the years to the point where customers not expect complete personalization. There are a lot of ways to do this, but the most effective and efficient way is through the use of an artificial intelligence company. Here are some ways you can use artificial intelligence to improve your personalized …

Scott Navratil

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Text Marketing Industry

Marketing by Generation: Tips to Follow

There are distinct differences between all the different generations, which means you need to market to them differently. There are some things that will work across all platforms like using a machine learning company to set you up and punch out insights based on your customer data regardless of age. However, if you are planning …

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Text Marketing Industry

Five mobile marketing tips to get more engagement

Every day in the US, there are more than 30 billion “consumer moments” taking place. Consumer moments are defined as opportunities for brands to make a connection with a consumer. Whenever a consumer clicks over to a brand’s website or encounters a social media post by a brand, that’s a consumer “moment.” In order to …

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Text Marketing Industry

8 Tips for Marketing on Pinterest

One of the social media sites often overlooked by business is Pinterest. Pinterest is a popular site where people are able to “pin” things to their account from all over the Internet to save for later. It is extremely valuable to businesses because one pin from a customer ends up showing up on all their …

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Text Marketing Industry

2018 Marketing Predictions Worth Following

As the new year comes, so do all the predictions of what is to follow. This year, especially, there are a lot of predictions of what will come in the marketing world. Marketing is a huge part of any business, and even just to keep up with all the competitors, it is important to stay …

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Text Marketing Industry

Take Advantage of Extra High Holiday Spending

The US economy is doing great right now, which means customers are feeling more comfortable spending extra cash on the holidays. As a business, this is the perfect opportunity to secure new and long lasting customer relationships as well as continue to develop relationships with current customers. But how, exactly, can you take advantage of …

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Text Marketing Industry

5 Lessons from Star Wars Marketing

Star Wars: The Last Jedi is finally here, and fans are more than excited to see the next installment of the series. Granted, there’s quite a bit of self-advertising that comes when it is announced that there is a Star Wars movie, but Disney still had to work hard to get fans interested in not …

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Text Marketing Industry

Marketing: A Focus on Social Media

Marketing to customers these days can feel a bit messy. A business has to be involved in marketing methods all over the internet, including social media, email, a website, review sites, and more. Even just when it comes to social media, a business might be confused about exactly which sites to work with and what …

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Text Marketing Industry

Six things to know about Gen Zers this holiday season

The year 2017 may very well be the first one in which Generation Z is more important to retailers than millennials when it comes to holiday advertising. If young people are an important part of your customer base, then here are six things you need to know about this particular demographic heading into the holidays. …

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Text Marketing Industry

4 Things to Expect with Influencer Marketing

Influencer marketing has become a hot topic trend among marketers because it is extremely effective. In fact, 94% of marketers who use influencer marketing says that it has helped boost their business, which is a pretty amazing statistic. The basic idea is that you find people on social media who fit your sales demographic and …

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Text Marketing Industry

How to get customers to sign up for texting

Did you know that 90% of texts are opened in the first 3 minutes after they are sent? On top of that, nearly 100% of texts are opened and read eventually. Knowing that your message is almost guaranteed to be read immediately shows just how valuable text marketing really is to a company. The only …

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Text Marketing Industry

Holiday Email Marketing Tips

Some of the most shopping people will do during the year will happen in the next month. So how can your business make sure you are a part of the biggest shopping season of the year? While email marketing has been looked down on by marketers for a few years now as a less effective …

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Text Marketing Industry

5 Tips for Influencer Marketing

Of those who use influencer marketing, 95% have reported it to be successful. That is why it is expected that more companies will continue to use this marketing method in 2018. It is an amazing way of reaching out to your current audience as well as developing new customer relationships.And while an artificial intelligence company …

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Text Marketing Industry

5 Ways to Optimize for Voice Search

The way people search for information on the internet has changed drastically over the years. It used to be people would type specific keywords related to the topic they were interested in. Then, it evolved into typing questions into the search bar. Now, it is evolving into voice search questions. With more people getting personal …

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Text Marketing Industry

Thirty stats that show the importance of mobile marketing in 2018

As the end of 2017 draws near, it’s a great time to look ahead to 2018 and plan out your digital marketing budget. If you’re already investing into mobile marketing, 2018  may be the year that you want to allocate more money towards it. And if you’re not already investing in mobile marketing, 2018 is …

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Text Marketing Industry

How to succeed with digital marketing in 2018

The world of digital marketing is always changing so quickly, that if you’re not constantly and proactively making adjustments to your strategy, you’ll quickly fall behind. Now that 2017 is drawing to a close, it’s a good time to look ahead to 2018 and try to anticipate which things are going to be the most …

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Text Marketing Industry

Black Friday is coming and the time to prepare is now

Black Friday is one of the most important days of the year for retailers. Actually, Black Friday spans an entire weekend now–a weekend that starts on Thursday for many retailers trying to drag it out as long as possible. Since it’s just next week, you really can’t afford to delay any longer. Here are some …

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Text Marketing Industry

Five content marketing trends for 2019

The new year is fast approaching and it’s a perfect time to not only look back on 2018, but also to look forward to 2019 in order to stay ahead of the competition. The following five predictions about content marketing can give you a huge edge if you work hard to incorporate them into your …

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Text Marketing Industry

Seven social media marketing trends for 2018

At the beginning of 2016, Instagram Stories didn’t exist yet. By the end of that year, it had nearly caught up Snapchat, it’s biggest competitor (it has since surpassed it in 2017). At the beginning of 2017, tweets were still limited to 140 characters, now that limit is 280–a seemingly small change but one that …

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Text Marketing Industry

Four tips for getting started with SMS marketing

SMS is one of the easiest marketing channels to get started with but a difficult one to master. The 160-character limit means every single word counts and crafting that perfect text message will take a lot of trial and error. The following four tips, however, are aimed at first-time SMS marketers just getting started with …

Scott Navratil

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