Text Marketing Industry
In recent years, outbound marketing (when businesses tried to cold call or reach out in some other way to potential customers) has taken a back set to inbound marketing (where businesses focus on offering value and letting customers come to them). Part of it is that consumers today are savvier and inherently suspicious of people …
Continue reading "Seven elements every inbound marketing campaign needs"
Text Marketing Industry
A few years ago, digital marketing was a nice-to-have but many small businesses got by without it by relying on word-of-mouth and traditional forms of advertising. Today, that no longer works because consumers go straight so a search engine on their mobile phone when they need to find something. Small businesses that haven’t invested in …
Continue reading "Five digital marketing tips for small business owners"
Text Marketing Industry
Social media marketing is changing every single day. New platforms and technologies are constantly being created giving marketers access to new streams of data that they can use to adjust their strategy. The way brands are using social media today is different from what it was even just one year ago and it will be …
Continue reading "How to take your business’s social media strategy to the next level"
Text Marketing Industry
What started out as an experimental, fringe marketing strategy, has grown to become an essential part of every brand’s advertising efforts. Smartphones are the gateway into people’s personal lives so it only stands to reason that mobile marketing would be a crucial element to getting people to make purchases. The truth is, every business, even …
Continue reading "Three reasons your small business needs a mobile marketing strategy"
Text Marketing Industry
According to a recent survey, 82% of people said they developed a positive opinion of a company after reading content that was created by them. Furthermore, 70% said they prefer to learn about companies through blogs and articles as opposed to advertisements. Content marketing is less expensive (about 60% of the cost of traditional marketing) …
Continue reading "Tips for improving your business’s content marketing strategy"
Text Marketing Industry
You’ve already built a loyal fan base through an SMS campaign. You’ve got a perfectly crafted text message complete with a link to your new website and you’re ready to send it to your mobile subscribers. It’s the ideal channel for driving web traffic since SMS boasts a 36% click-through rate (roughly ten times better …
Continue reading "How to create the perfect landing page: Six tips"
Text Marketing Industry
SMS marketing is becoming a growing trend and for good reasons. SMS marketing is direct, cost-effective and targeted. You’re thinking of starting to use SMS to market your products, but don’t how to get started? Let us walk you through a beginners guide to launching your first SMS marketing campaign. Important business SMS marketing statistics With …
Continue reading "How to get your SMS marketing started"
Text Marketing Industry
Millennials are the youngest generation to hold any considerable spending power (generation Z is just starting to enter the workforce). Millennials, while they weren’t born with the miracle of the internet and smartphones, have to think back quite a ways to a time when they didn’t have them. Millennials are a much coveted demographic because …
Continue reading "How not to market to millennials"
Text Marketing Industry
When a marketing strategy isn’t giving you the results you want, you may be tempted to just scrap it and start over. While that may often be the best course of action, many failed marketing campaigns can be saved if you’re willing to go back to the drawing board and try some new things. Here …
Continue reading "How to salvage a failing marketing strategy"
Text Marketing Industry
When it comes to content marketing, businesses often so much on the quality of the writing itself that the more visual elements like images and video are neglected or ignored completely. Visual elements are a huge part of content marketing. Consider the following stats: Facebook posts that include a photo or video are 2.3 times …
Continue reading "Eight content marketing tips to make your campaign more effective"
Text Marketing Industry
SMS marketing is one of the most cost effective mobile channels but many business owners don’t use it to it’s full potential. If you’re looking to expand on the ways you’re using SMS for your small business, consider the following seven ideas. Micro content The goal of content marketing is to provide customers with valuable …
Continue reading "Seven different uses for SMS marketing"
Text Marketing Industry
The sheer amount of digital content that we create collectively each day is staggering. Approximately 2.5 quintillion (that’s a million trillions) bytes of data are created every single day. In any given day, Facebook users will share 2.2 million pieces of content, Twitter users will send more than a quarter of a million tweets, and …
Continue reading "Five ways to make your content marketing stand out from the rest"
Text Marketing Industry
Content marketing is a very different form of advertising that many businesses fail at because they approach it with the same strategies that they use for more traditional forms of advertising. Content marketing is different in that the number one goal isn’t promotion of the brand but rather, getting and holding your audience’s interest in …
Continue reading "Three ways to see a better ROI with your content marketing efforts"
Text Marketing Industry
In 2016, mobile web traffic finally surpassed desktop/laptop web traffic. But even though people are using their smartphones and tablets to access the web more often than desktop or laptop or computers, they still prefer to use desktops or laptops to actually complete purchases. Conversion rates for mobile devices remain relatively low compared to how …
Continue reading "How to boost conversion rates on mobile"
Text Marketing Industry
Digital marketing is all about predicting the next big thing. But while different trends come and go and as different channels and platforms grow in popularity then disappear, certain foundational principles of good digital marketing remain. Here are five of them. A good data strategy A key advantage to digital marketing is that customer behavior …
Continue reading "Five aspects to every good digital marketing strategy"
Text Marketing Industry
Nine out of every ten text messages are opened and read within three minutes of being delivered. But if your business is in the habit of sending ineffective, irrelevant, or untimely text messages, you’ll see those numbers drop and you may even see open rates decline and opt-outs increase. The following 15 best practices can …
Continue reading "SMS marketing checklist: 15 best practices you need to follow"
Text Marketing Industry
When email first came on the scene, it was the hottest thing in marketing since the television. But the numbers for email marketing don’t look as good as they used to. Now it’s overdone and 80% of all emails sent are never even opened, let alone read. Email providers started automatically filtering out spam mail …
Continue reading "How to use SMS and email marketing strategies in tandem"
Text Marketing Industry
Home sellers and buyers are more likely to go their phones first when creating or searching for listings. As is the case with virtually every other industry, real estate is growing increasingly mobile. Could we have imagined just a decade ago using our phones to buy and sell homes? Just as the internet changed the …
Continue reading "How realtors can benefit from mobile marketing"
Text Marketing Industry
Facebook’s AI team made headlines across the world this week when they announced that they were shutting down a chatbot project after their chatbots developed a new language to more effectively communicate with each other–a language humans couldn’t understand. The announcement sparked a long-held fear of humans: that our machines could rise up and overthrow. …
Continue reading "No, Facebook’s chatbots weren’t planning to overthrow humanity"
Text Marketing Industry
Mobile technology has advanced light years in the last decade or so which makes the stagnation of Short Messaging Service (SMS, or texting) especially surprising. While virtually everything else having to do with mobile has changed so drastically over the years, texting has remained pretty much the same. It’s still text-only and the number of …
Continue reading "Will RCS become the next text messaging protocol?"