Text Marketing Industry
Texting has surpassed phone calls as the preferred method of communication. Don’t believe it. How many times have you found yourself not answering an incoming call only to text the person who was trying to call and asking what they were calling for. Texting is preferred because it’s convenient. When we’re busy and we don’t …
Continue reading "Is a text message marketing campaign right for your business?"
Text Marketing Industry
The mobile app marketplace is extremely overcrowded. Between the IOS and Google Play stores (the two most popular) there are approximately 5 million apps available for download. The vast majority of mobiles apps that are downloaded are used once or twice and then never used again or they’re deleted soon after being downloaded and never …
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Text Marketing Industry
Summer can be a difficult time in the salon industry since people are too busy taking vacations and having fun to schedule a haircut or get their nails done. If you’ve got a wide open appointment book to fill whether it be for haircuts, massages, or manicures, SMS marketing can help. Here are four ways …
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Text Marketing Industry
Many SMS marketing campaigns are needlessly complicated. They require too many steps to sign up, and send far too many texts pushing various products or services to the point of annoyance. Consumers repeatedly say–and show by their actions–that they want less, not more when it comes to their interactions with businesses via text. If you …
Continue reading "Give your customers more by asking for less with your SMS campaign"
Text Marketing Industry
Currently, there is no marketing channel that can compete with SMS when it comes to the percentage of target audience reached. When you send a text message to a database of customers who’ve opted in, approximately 98% will open that message–most within just a minute or two. Email open rates are about 20% and who …
Continue reading "Five qualities of an effective SMS marketing message"
Text Marketing Industry
SMS is a unique marketing channel in that every single person you reach out to via that channel must first give their express permission for you to do so. This presents both a challenge and an opportunity. It can be difficult to grow your database of numbers when customers have to take action in order …
Continue reading "How to grow and retain your SMS marketing opt-ins"
Text Marketing Industry
Online mega retailers like Amazon have changed the way America shops, and not just online; more than three-quarters of US consumers own a smartphone and nearly everyone takes it with them when they shop. Store owners refer to this as the Amazon effect and you’ve probably done this yourself. You see a product on the …
Continue reading "Three ways to use mobile to get customers to buy"
Text Marketing Industry
All the data suggests that when it comes to how to allocate your mobile marketing funds, SMS marketing needs to remain at the center. The first text message was sent in December of 1992 via computer. By the mid 90’s cellular phones began to be designed with text messaging capability but adoption of the technology …
Continue reading "SMS still king when it comes to ROI"
Text Marketing Industry
The Telephone Consumer Protection Act (or TCPA) was passed by Congress in 1991 to protect consumers from annoying telephone calls they didn’t wish to receive and to impose a penalty on companies or marketers that continued to call consumers who did not wish to receive marketing phone calls. The TCPA was expanded to include texting …
Continue reading "What TCPA rules mean for your SMS marketing campaign"
Text Marketing Industry
Mobile marketing is all the rage right now in the marketing world. And it’s not just a fad. Mobile marketing is the present and foreseeable future of marketing and each day more and more businesses are getting on board with it. With all the positive things you’ve heard about it, you may be wondering “what …
Continue reading "Four reasons your mobile marketing strategy isn’t working"
Text Marketing Industry
Though SMS marketing is a powerful advertising channel in its own right, it’s most effective when it’s part of a larger marketing strategy that seamlessly integrates other channels like social media and a mobile friendly website. Ideally, your SMS campaign is driving web traffic and social media presence in addition to improving sales directly through …
Continue reading "How to increase web traffic with SMS marketing"
Text Marketing Industry
The average smartphone owner will interact with their smartphone in some way over 200 times per day. US consumers are spending 25% of their media time on their smartphones. It stands to reason, then, that US businesses would be spending around 25% of their marketing budget on mobile, but they aren’t. Companies are only devoting …
Continue reading "Businesses aren’t using SMS marketing to its full potential"
Text Marketing Industry
If you’ve never tried to use SMS marketing before for your business, it can be pretty daunting—especially if you’re not very tech savvy. But text message marketing is relatively simple to get started with. Of course you won’t be an expert right away but by following these six steps, you’ll be well on your way. …
Continue reading "How to become an SMS marketing expert in just six steps"
Text Marketing Industry
There are a surprising number of businesses that still have no mobile marketing strategy. Many mistakenly believe it’s just a fad—it’s not. Mobile is here to stay and in 2016, web traffic on mobile surpassed web traffic on computers for the first time. In short, you can safely assume that more than 50% of your …
Continue reading "Four steps to a mobile-first marketing strategy"
Text Marketing Industry
SMS marketing is arguably the most powerful marketing channel you have at your disposable as a small business owner. But if you bought into SMS marketing assuming it would be effective right from the start, you may be disappointed. Like all forms of marketing, you need to constantly adapt and improve your SMS marketing strategy …
Continue reading "Seven ways to improve the effectiveness of your SMS marketing efforts"
Text Marketing Industry
Marketing is an umbrella term that includes any type of method in which you try to bring in new or past customers. Under that umbrella, you will find both branding and advertising. But what is the difference between the two, and why is each so important? Advertising When you create an advertisement, you are putting …
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Text Marketing Industry
People absorb information differently. It’s one of the biggest problems in the public school system because one teacher teaching 30+ kids in one way often leaves half the class feeling lost. It is the same with your marketing strategy. If all of your customers need to be marketed to in different ways, you won’t be …
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Text Marketing Industry
The internet is a double edged sword. It gives you so much more opportunity to reach customers than you’ve ever had before. However, it also is so polluted with information, it can be hard to really reach your customers. Your business needs to push through all the chaos with these top 5 marketing tools that …
Continue reading "Top 5 Marketing Tools Used by Experts"
Text Marketing Industry
Working in customer service is difficult because you are constantly trying to figure out how to best approach your customers and give them what they need. It is tricky since every customer is different, and even the same customer might react differently based solely on their mood. So how are you supposed to improve? Try …
Continue reading "3 Customer Service Phrases to Use"
Text Marketing Industry
Marketing during a holiday such as Christmas is pretty easy given that most Americans celebrate by buying gifts for everyone they know. A holiday such as easter, however, can be a little trickier. While most Americans still celebrate the day, it isn’t quite as big of a deal. But if you do your marketing right, …
Continue reading "Ways to Succeed with Easter Marketing"