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Text Marketing Industry

Seven stats that prove mobile marketing is worth the investment

Business across every industry and realizing the value of mobile marketing. It’s safe to say that mobile marketing isn’t going anywhere anytime soon. Businesses large and small are investing in mobile marketing, and they have a lot of good reasons for doing so. Here are just seven stats that prove mobile marketing is worth the …

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Mobile Technology

Interactive SMS Marketing Tactics

Personalized mobile marketing is becoming more popular every day, especially with the advancement of mobile technology such as smartphones and tablets.  Companies are coming up with new ways to market their products through these technologies in order to bring in more business by making it convenient for consumers to access their products from their phones …

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Text Marketing Industry

Catering to Your Market

Marketing options for companies are expanding so substantially that many companies are struggling to keep up.  With so many marketing options, you would think it would be easier than ever for companies to advertise, however, there is extreme difficulty in determining which marketing tactics are most effective.  Mobile marketing is perhaps one of the most …

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Text Marketing Industry

Mobile Marketing is the Best Marketing Tactic for Small Businesses

Mobile marketing is a top marketing tactic for big time retailers, and they have definitely seen success from it, but statistics show that mobile marketing might even work better for small businesses.  Many businesses are afraid to jump into mobile marketing because they believe it takes a substantial amount of time and money.  This is …

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Mobile Technology

Video Advertisements are the New Way to Mobile Market

Along with technology, the mobile marketing world is greatly advancing.  Companies are coming up with new, creative ways to reach mobile users, and one of the newest ways is through video advertisements.  Companies used to see great success in banner advertisements on several popular websites, however the success rate for banner advertisements has gone down …

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Texting News

Mobile Commerce Options Drive Business

In today’s society, convenience drives the decisions of most consumers.  That is why mobile marketing is such a success; advertisements come in convenient forms for the consumers as well as conveniently reach a vast majority of consumers for the business.  In addition to advertisements, many companies have incorporated online shopping into their mobile marketing with …

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Mobile Technology

Walmart Takes Mobile Marketing to a New Level with Savings Catcher App

Almost everyone is familiar with Walmart’s price match guarantee where if customers find a better deal on products at a different store, Walmart will match the price.  We have all stood in line behind the dedicated “price matchers” showing the checker their coupons and ads in order to price match every little item they can. …

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Text Marketing Industry

Five tips to improve the effectiveness of your social media marketing campaign

For business owners thinking about getting into mobile marketing, social media marketing is a great place to start. Today, millions of people are accessing social media exclusively through mobile devices. A person’s smartphone becomes a portal to their social world. Businesses that can learn to use that channel to promote their brand can really reap …

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Texting News

Packaging Makes Perfect: How Product Packaging can be Used to Mobile Market

Coca-Cola is currently trying out a new marketing campaign in China that has taken the country by storm.  The company prints lines from popular songs on their bottles and cans, and then consumers can scan those lines to view a shareable video of the song on China’s popular WeChat application.  Interactive advertisements through mobile technology …

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Text Marketing Industry

Four keys to success in mobile marketing

Mobile marketing is no longer something reserved for big brands and corporations. As mobile technology continues to develop a greater percentage of local businesses are getting involved with mobile marketing. With so many businesses vying for consumers’ attention via mobile, it’s easy to get lost in the crowd. Fortunately for your business, many who are …

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Texting News

Mobile Marketing In and Out of the Store

Consumers love the convenience of receiving the best deals to their favorite stores through their mobile devices.  More and more companies are becoming a part of the mobile marketing world making competition between companies more fierce.  Every day companies are coming up with more innovative and creative ways to market using mobile technology, but it …

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Text Marketing Industry

Is your SMS campaign personal and relevant?

You can’t say enough about the importance of having a mobile marketing campaign. With nearly every US adult on some sort of mobile device, there’s no better way to reach your target audience. The heart and soul of any mobile marketing campaign is text message marketing. There is no other marketing channel that allows you …

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Texting News

Pinterest: A New Way to Market

Pinterest is a fairly new global sensation that has become a marketing tool used by several companies.  Millions of pins promote companies around the world, and many of them are successful at bringing in business.  Until now, it has been difficult for companies to determine whether or not their pin advertisements actually bring them business, …

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Mobile Technology

Mobile Marketing Using Social Media

Social media websites are one of the top places to mobile market other than actual SMS.  According to Forbes, offline marketing tactics such as SMS, TV, radio, and print ads still hold the record high for successful advertising, but the Internet is a close second.  With technology advancing, and digital devices becoming a norm for …

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Texting News

The Fun of Mobile Marketing

Perhaps one of the most challenging tasks of mobile marketing is coming up with creative and captivating ways to keep customers interested without overwhelming them with mobile ads.  With the boom of applications, social networks, and messaging technology, mobile marketers face the challenge of keeping up with the technology and making sure they have their …

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Text Marketing Industry

Five of the biggest mobile marketing mistakes

There’s good news and bad news for mobile marketing. The good news is that consumers are showing no signs of stopping when it comes to relying heavily on mobile. Each year a greater percentage of people have smartphones. The bad news is that with so much success, many business owners are flocking to mobile marketing …

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Text Marketing Industry

SMS marketing for dummies

The average person will check their phone 150 times each day. If you own a smartphone you might think that estimate is a little low. We depend on our phones for virtually everything and they go everywhere we do. That’s why text message marketing has become such an important part of most businesses’ marketing strategies. …

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Texting News

Target’s Cartwheel App Celebrates Success

Target celebrates the first year of success for their popular “Cartwheel” app.  Even after a nationwide data breech last year, over seven million Target customers still use the Cartwheel app in order to find the best Target deals.  The creators of the app were pleasantly surprised by its overall success, which ultimately saved business after …

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Text Marketing Industry

How to Get Customers to Opt-In for SMS Advertisements

Sometimes the hardest part of mobile marketing is getting customers to sign up for it.  Most people are understandably protective of their contact information, so companies must earn the trust of their customers in order to get that information from them, and perhaps an even harder task is keeping their trust.  The problem several companies …

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Text Marketing Industry

Five digital marketing mistakes

It’s impossible to say enough about the importance of digital marketing. It’s more than just the next big thing. It’s the biggest thing in marketing. According to one survey. Over half of marketing executives are planning to spend more than half their marketing budget on digital marketing. Every business should be investing at least some …

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