Mobile Technology
Did you watch the Super Bowl this year? How about the commercials? If so, you know the commercials were almost just as sad and disappointing as the game. The Super Bowl is known for a time when the best commercials on TV are played, making it the one time a year you actually try to …
Continue reading "Mobile Marketing: Better than the Super Bowl"
Text Marketing Industry
Over the years, the ways we communicate with one another has changed. Way back in the day, they had telegrams and runners who took messages from place to place. Communication was very limited. Then we got to a point where we finally had the ability to make phone calls all over the world. Then email …
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Text Marketing Industry
In 2013, Google launched its new search algorithm, Hummingbird. Now more than ever, Google’s search engine is able to accurately give you the results you’re looking for. In addition to basic changes to the search engine processes, Google also acquired some innovative technologies from other business startups. One technology they obtained from Behavio is of …
Continue reading "Four ways your mobile marketing strategy needs to change"
Text Marketing Industry
Smartphones are no longer unique to the United States, Europe, and Asian countries. In fact, on a global scale the smartphone market is nearing a saturation point. That means areas where smartphone usage has been relatively low in recent years are now seeing a huge jump. Some of these emerging markets include Latin America, the …
Continue reading "Mobile marketing campaigns: one size never fits all"
Texting News
With so much speculation as to whether or not Apple was having a good year last year with iPhone sales, we’re all ready to see what the final result was. Those who own Apple stock may not be pleased to hear that Apple isn’t doing that well. In fact, sales were much lower than expected. …
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Mobile Technology
As much as cell phone manufacturers have been improving, you’d think they’d be able to find more ways to improve smartphone battery life. Phones are starting to be our complete access to everything, including allowing us to control a good portion of things in our daily lives. We can start our car from our phones, …
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Text Marketing Industry
When it comes to mobile marketing, social media can be one of your most powerful tools. When not used properly however, it can be your Achilles’ heel. What many forget about social media is that the communication works both ways. Not only can a business communicate with customers, but customers can send messages and post …
Continue reading "Social media marketing requires prompt response times"
Texting News
Do you play Angry Birds on your phone? What else do you do on your phone? Do you check your email, send text messages, make phone calls, set up calendar notifications, and play other games? Well if so, the NSA is watching you. You’d think there would be nothing to gain by spying on people …
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Text Marketing Industry
These days, a polished mobile website is essential for any successful mobile marketing campaign. If you’re reaching out to customers with mobile devices, chances are they’ll end up visiting your website on their mobile device at some point. When they do, you want to make sure that experience is a positive one. If you have …
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Text Marketing Industry
Today, there are more ways than ever to communicate with customers through mobile. The mobile marketing industry has come a long way since the early days of text message marketing. As opposed to other marketing channels, mobile is especially effective because it is more personal and direct. Some of the greatest advancements in the industry …
Continue reading "How to Use Mobile Marketing Push Notifications"
Mobile Technology
When Blackberry came out with the idea of a phone that could receive emails with confidential information and still be secured, it changed the cell phone industry. Though maybe it took a few years to get from everyone holding a cell phone to everyone holding a smartphone, everything has definitely changed. But is security still …
Continue reading "Worried about security? Try a Blackphone"
Texting News
It is so easy to make in-app purchases. You may have just accidentally pressed “get more levels” without realizing it is going to charge you for it, or maybe you just tapped the wrong button accidentally and all the sudden have a bunch of extra lives in Candy Crush. And if it is that easy …
Continue reading "FTC charges Apple for smartphone in-app purchases"
Texting News
Android is releasing a new operating system regularly, including Jelly Bean. But the truth is, Jelly Bean isn’t even the most recent operating system for Android, though it does seem to finally be getting put on most Android devices. How come Android can’t seem to convince customers to switch over to phones with the new …
Continue reading "Do you run on Jelly Bean?"
Texting News
Have you ever been out on the town or walking down an alley and thought, “What would I do if someone attacked me right now?” Have you ever tried saving your phone over yourself when you drop it? Well, if you’ve ever experienced either of these things, there is a new phone case that will …
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Text Marketing Industry
Having an effective mobile SEO strategy in place could be the difference between a sale and a missed opportunity. According to a recent study, 74% of mobile users will rely on a search engine at some point during the process of making a purchase. 83% of mobile users want to complete the purchase within a …
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Text Marketing Industry
According to a new study by the International Data Corporation (IDC), smartphones may actually be making their owners smarter, at least when it comes to shopping. Because smartphones keep people constantly connected to the internet, smartphone owners have the entire world wide web at their fingertips every time they are making a purchasing decision. Here’s …
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Texting News
Though the mobile carriers are fighting, and it may not be the greatest news for your pocketbook in the long run, it is really great right now if you are planning to make the change over to T-Mobile. The mobile carrier has become much more customer-friendly in the last year or so, which means you …
Continue reading "Five steps for changing to T-Mobile"
Mobile Technology
Do you think that cell phone carriers have a favorite phone? For example, you probably have a phone you think is the best and would recommend everyone buy. The only problem for a cell phone carrier is that they still have to offer a lot of options if they are going to get all the …
Continue reading "Carriers would rather sell the iPhone"
Text Marketing Industry
Most people, when they think of text messaging, think of a form of communication between friends and family. However, text messaging, or SMS, is also a very powerful marketing tool. More and more businesses are turning to SMS to communicate with customers. One of the advantages to SMS marketing is that almost everyone can send …
Continue reading "Five reasons you should give SMS a try"
Texting News
More and more apps are being created to help you protect your home, start your car, check your baby’s vitals, and more. But how far are we willing to go? We use our smartphones for almost everything already. It seems google really wants to own and control all these smartphone apps and, in turn, basically …
Continue reading "Smartphone apps to run your home"