Text Marketing Industry
When smartphones were just gaining popularity, the young people were the biggest market. Today, over 50% of US adults have one. Teenagers, young adults, the middle aged, and even a big percentage of baby boomers are getting on the smartphone craze and for good reason. Mobile technology is here to stay and it is changing …
Continue reading "Five things every business owner should know about mobile marketing"
Text Marketing Industry
This may come as a big shock, but the most important thing about content marketing, is having good content. Now this seems obvious, but it’s something that many marketers seem to have overlooked. Many are focused so much on quantity that the quality is overlooked. Whether you’re advertising through social media, text message, or both, …
Continue reading "Content marketing: Quality vs. quantity"
Text Marketing Industry
According to a recent report, 91% of small business’s websites aren’t optimized for mobile. Let that sink in. Only 9% of businesses are actually optimizing for mobile, and that’s good news for them. The report concluded that while many small businesses do have an online presence, they simply aren’t prepared to handle the surge in …
Continue reading "Over 90% of small businesses not optimized for mobile"
Text Marketing Industry
Mobile technology is always quickly advancing. With each new technology consumers become more savvy and businesses have to work harder and harder to keep up. Technologies that used to be novel ideas that only the biggest brands could use are quickly becoming the norm. Here’s a look at six mobile marketing tips that are no …
Continue reading "Six mobile marketing musts"
Text Marketing Industry
Many small business owners mistakenly believe that mobile marketing is for big business only. A few years ago that might have been true. But today, many small business owners are flocking to mobile marketing and seeing great results. These business owners are going beyond just having a mobile optimized website and sending the occasional text …
Continue reading "Mobile marketing ideal for local businesses"
Text Marketing Industry
The best way to get more customers is to start with current, loyal customers. Nothing is better for your business growth than word of mouth, whether that be a positive thing or a negative. What you need to do is learn how to build your brand through mobile marketing. Brand recognition may be just what …
Continue reading "How to build your brand through mobile marketing"
Text Marketing Industry
With each passing year, more and more people are using their tablets and smartphones to complete purchases online. Many studies have even demonstrated that these mobile consumers spend more time and money shopping online than their PC counterparts. If you own a small business that doesn’t sell online, you may be thinking this doesn’t apply …
Continue reading "Plan now for the mobile future"
Text Marketing Industry
There are millions of ways you can do mobile marketing, but not all of them will work out. It might not be the best plan to spam a person’s phone or send offensive messages to your customers. There are a few ways you can guarantee you are going in the right direction with your mobile …
Continue reading "Staying on top with mobile marketing"
Text Marketing Industry
If you own your own small business, it’s likely you’ve at least heard of social media marketing. Social media is a great way to promote your business. For one, nearly everyone has some type of social media account whether it’s Facebook, Twitter, Instagram, or something else. The other great thing about social media advertising, is …
Continue reading "Five things every business owner should know about social media marketing"
Text Marketing Industry
In case you didn’t notice, smartphones are not-so-secretly taking over the world. In the span of a few short years, smartphones have changed the way we do almost everything. When those who have put off owning a smartphone finally do give in, they wonder how they ever survived without it. One area in particular that …
Continue reading "Four basic mobile marketing principles"
Text Marketing Industry
Despite the incredible growth in the mobile marketing industry, many small business owners are still uncertain when it comes to investing in a mobile marketing campaign. One of the major reasons for this is that they’re unsure about what it all is. There is a lot of confusion surrounding mobile marketing and what it is …
Continue reading "Mobile marketing for dummies"
Text Marketing Industry
Mobile is quickly taking over the internet commerce world. More and more consumers are pulling out their phones to complete online purchases rather than getting on their desktop or laptop. With so many people shopping from their smartphones, owners of businesses small and large have a lot to gain by going mobile. Here’s a look …
Continue reading "Five good reasons to go mobile"
Text Marketing Industry
This year is a big one for mobile marketing. 2014 is the year that mobile devices are set to surpass the number of PCs. All the numbers seem to point to a mobile takeover. While just a few years ago, nearly all web traffic originated from a PC, now nearly half originates from a smartphone …
Continue reading "Mobile: The future of marketing"
Text Marketing Industry
When it comes to choosing the best social media platform for your small business’s needs, there are Four major competitors: Facebook, Twitter, Instagram, and Pinterest. No two are the same and each has its advantages and disadvantages. Many larger businesses can handle a business page on each of these social platforms. Smaller business owners often …
Continue reading "Choosing the best social media platform for your small business"
Text Marketing Industry
Americans are obsessed with their smartphones. 85% of Americans confess they couldn’t last a day without their mobile phone. 75% claim they even take their phone into the bathroom with them. Whether they’re taking selfies in front of the bathroom mirror or tackling that tough Candy Crush level they just can’t seem to beat, …
Continue reading "Five good mobile marketing habits"
Text Marketing Industry
We have already established that going mobile is the only way you can stay competitive in today’s marketing world. Whether or not you are using smartphones for advertising isn’t the question. The question is how exactly you will develop mobile marketing strategies and whether or not that comes with your own app. It’s not for …
Continue reading "Mobile marketing strategies: Developing an app"
Text Marketing Industry
As we’ve always stressed, mobile is the most important way to achieve success in marketing. And it seems the rest of the world has finally caught on to that. In fact, retailers have finally realized that they will have limited success now and days without resorting to some sort of mobile marketing. The question isn’t …
Continue reading "Finally making mobile a top priority in marketing"
Text Marketing Industry
If you own your own small business, you know how important it is to keep connected to your customers. Whether you sell a product, run a restaurant, or provide some type of service, your success depends on your ability to keep your old customers and continue to get new ones. Of course in today’s world, …
Continue reading "Top three uses of SMS marketing"
Text Marketing Industry
Mobile marketing has come a long way since its beginnings. It got its start with the humble text message. Today it has grown to incorporate hundreds of marketing strategies from QR codes, to push notifications, to mobile apps. Of course the most important development in the mobile industry was the advent of the smartphone. In …
Continue reading "Five mobile marketing game changers"
Text Marketing Industry
If you own a business, you’ve at least heard of mobile marketing. These days just about every US adult has a mobile phone. More than half of these are smartphones. For many years now businesses have been realizing that greater success comes from being able to market to these mobile customers. Other business owners are …
Continue reading "A few things you didn’t know about mobile marketing"