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Business Texting Best Practices

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Marketing like a Millennial: Top tips

The newest employees and buyers in the economy are Millennials. Many of them are finding a lot of success simply because they have a firm grasp on technology and use to use it for their benefit. In fact, some of the best marketing experts out there are Millennials. Here are some of the top tips …

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Customer Service Texting

Customer Service: What not to do

One of the most important things your business can do is make sure your customer service is on par. Regardless of everything else, if you have good, valuable customer service representatives who know what they are doing, you will be okay. However, bad customer service can cost you thousands of customers and millions of dollars …

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Text Marketing Industry

Top 5 Marketing Tools Used by Experts

The internet is a double edged sword. It gives you so much more opportunity to reach customers than you’ve ever had before. However, it also is so polluted with information, it can be hard to really reach your customers. Your business needs to push through all the chaos with these top 5 marketing tools that …

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Text Marketing Industry

3 Customer Service Phrases to Use

Working in customer service is difficult because you are constantly trying to figure out how to best approach your customers and give them what they need. It is tricky since every customer is different, and even the same customer might react differently based solely on their mood. So how are you supposed to improve? Try …

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Text Marketing Industry

Ways to Succeed with Easter Marketing

Marketing during a holiday such as Christmas is pretty easy given that most Americans celebrate by buying gifts for everyone they know. A holiday such as easter, however, can be a little trickier. While most Americans still celebrate the day, it isn’t quite as big of a deal. But if you do your marketing right, …

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Text Marketing Industry

5 Techniques for Nonprofit marketing

A nonprofit company has to advertise to consumers just as much as a for-profit one. It is especially important if you are trying to further an important cause. But most nonprofits don’t have a lot of extra money sitting around to pay for different marketing strategies, so you want to know that what you are …

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Text Marketing Industry

How to boost word of mouth marketing

One of the best ways to get new customers is through word of mouth. People who really love your product or service will tell their friends, and their friends will buy what you have to sell. But how can you as a business encourage more word of mouth marketing? Make interacting with your company easy …

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AI Chatbot

Is AI Chatbot taking over customer service?

Whether we like it or not, mobile is the future of technology. Smartphones are nifty devices that allow people to communicate with anyone they want as well as have access to all the knowledge available to mankind. In fact, 77% of US adults currently own a smartphone, a number expected to rise. So it makes …

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Text Marketing Industry

4 Tips for Better SMS Marketing

With a data-driven society with information available at our fingertips, sometimes it is hard to focus on sorting everything out. Given that 95% of Americans now own a smartphone, it makes sense you would start focusing more marketing efforts on smartphones, but how do you make sure your texts are giving your customers what they …

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Text Marketing Industry

Healthcare Outpaces Other Industries on SMS Use

SMS messaging, in recent years, has benefited organizations and businesses in almost every industry. In fact, a 2020 report shows that SMS messaging is substantially growing as the preferred communication method by individuals and businesses. Emails Are Becoming Outdated Most businesses and organizations still use emails as their primary means of communication. Emails have the …

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Text Marketing Industry

SMS Messaging Benefits Nonprofits

One of the greatest challenge facing a nonprofit is finding the necessary funds to benefit the purpose of the organization and simply survive. Recent years have recorded a rise in the number of registered nonprofit organizations, which creates more competition for finding sources of funding. According to the National Center for Charitable Statistics, there are …

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Customer Service Texting

Improving Customer Service through Customer Feedback Requests

Customer service should be an important focus of every business. The more that people enjoy their experience with a certain company, the more likely they are to return for more services or products and the more likely they are to recommend the company to others. It is important for businesses to recognize who their customers …

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Text Message Marketing

Understanding and Welcoming Customers

One of the most important aspects of marketing is understanding who is your audience and what they are interested in. The better a business can reach out to those audiences and present them with the right information so they will be interested in what your company has to offer them. As businesses understand and reach …

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Text Marketing Industry

Personalizing SMS Marketing with Emojis

SMS messaging is a powerful means to spread your marketing message to the masses. Millions of people have cell phones and use text messaging as a means to communicate. In fact, Forbes reported that more people had cell phones that toilets. So if you are trying to decide between marketing through SMS messages or through …

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Text Message Marketing

The Versatility of SMS Messaging

SMS messaging is used by the majority of the world’s population and for good reasons. SMS messages can span different carriers. Messages can be quickly sent and received. And now with companies using AI-backed SMS message technologies, people can text companies to get immediate responses to request and inquiries. But the powers of SMS messaging …

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AI Chatbot

AI Chatbots Versus Real Customer Service Agents

There has been come debate recently over whether customer service needs are better handled through real people or through AI chatbots or other AI-backed responders. Obviously, AI-backed customer service assistance has more expansive abilities when it comes to reaching customers and being available at any time. If someone has a problem at three in the …

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Text Message Marketing

The Debate Over AI Customer Service

As artificial intelligence becomes more prevalent in various aspects of marketing and customer service, companies who have yet to invest in AI are wondering if they should make the switch. While AI provides the ability to reach more people more quickly, some customer service loyalists are claiming that AI cannot provide the same level of …

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Texting News

SMS Messaging for Businesses

SMS messaging services can be crucial to market a business. Dan Hinckley, an experienced digital marketing expert, recently wrote an article for Forbes highlighting five important marketing tips for small businesses in 2020. According to him, number two on the list is “Mobile Takeover.” He says that since 95 percent of Americans own a mobile …

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Text Marketing Industry

Texting and Driving: The Temptations and the Dangers

SMS messaging has its advantages for both users who are wanting to communicate and businesses who are wanting to reach out to users. Texting is simple, quick, and effective. For example, when a text comes to a person’s inbox, it usually takes just a few seconds to read the message. The invasive way that messages …

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Text Marketing Industry

Bettering Customer Service through SMS Messages

In 2014, a study was conducted that looked at people’s preferences in terms of customer service. The results were enlightening for any company or organization that has a customer service department or team. 81 percent of study participants expressed frustration at having to wait for customer service while towing a phone and/or computer in hand. …

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