Text Marketing Industry
Every company has a department that is considered a losing department, as in something that has to be there even though it doesn’t make any money. Most companies with a customer service department consider it a losing department, but the truth is, customer service is not just something that loses money anymore. In fact, it …
Continue reading "Make customer service a “bigger deal”"
Text Marketing Industry
Coming up with a marketing strategy is one of the most difficult things a business owner has to do. There are so many possible channels and so many different advantages and disadvantages to think about. Unless you’ve been living under a rock, you’ve no doubt heard about the importance of mobile marketing. Each year a …
Continue reading "The cost of SMS marketing"
Text Marketing Industry
Text message marketing is one of the most powerful tools a small business owner has at his/her disposal. Though people’s televisions or radios might often be turned off, or their email account forgotten for days at a time, a person’s phone is always on and always with them. When a marketer wants to get a …
Continue reading "Business owners should opt-in to SMS marketing"
Mobile Technology
The Amazon Fire Phone hasn’t been as popular as the retail giant was hoping. Though it’s a fairly nice phone with great features, people haven’t been willing to try it. Though this could be due to the fact that they are being loyal to a favorite brand or because they are worried about how well …
Continue reading "Amazon selling the Fire Phone at 99 cents"
Text Marketing Industry
Every time a new generation of people reach adulthood, things change. As young adults begin graduating from college and getting started in their careers, you have to start catering to them in the way you communicate and sell products. This change has been much more drastic as Millennials have started reaching careers and becoming your …
Continue reading "Are you keeping up with Millennial customer service?"
Texting News
As Apple has changed the way we view technology in the past, it is probably hoping to have a say in the way we view technology in the future. Though some would suggest you always have to be first, Apple has proven time and time again that you don’t have to be first, you just …
Continue reading "Innovation is key, Apple hopes with iWatch"
Text Marketing Industry
Mobile marketing, and text message marketing in particular, can be an extremely effective marketing tool. For only pennies per text, you can send a message to hundreds or even thousands. Unlike email, nearly every one of those messages will be read and most within a few minutes. Mobile marketing can just as easily backfire though …
Continue reading "Mobile marketing traps to avoid"
Text Marketing Industry
Of all of the marketing channels, none are as important as mobile. That’s because for consumers, their mobile phones are an extension of themselves. It’s never out of reach. It goes with them when they’re running errands, it goes with them on vacation, and it even goes with them into the bathroom. As a result, …
Continue reading "Seven SMS tips to engage mobile customers"
Text Marketing Industry
As a business owner, you know that the success of your enterprise depends on your ability to communicate efficiently with your customers. You also know that the majority of your business comes from a handful of your loyal customers. They’re the ones you definitely want to stay in contact with. There are a variety of …
Continue reading "Text message marketing strategies that work"
Mobile Technology
If you’ve been meaning to make a trip to Las Vegas or live nearby, you might want to plan on being there September 9-11 for CTIA Super Mobility Week. Business Texter has been invited to showcase its flagship Intelligent Messaging software at the press-only ShowStoppers Showcase at CTIA’s Mobile Talks Fast Pitch Startup Lab. You …
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Texting News
Most businesses are constantly looking for ways to improve customer service, but did you know there are ways you could improve customer service right now? Here are six ways, according to Forbes, that you can change right now to give your customers a better experience when they work with your business. 1. Phone manners You …
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Text Marketing Industry
An NFC chip, also known as a Near Field Communications chip, can be found in almost any Android phone you buy these days. The chips allow for easy transfer of funds if you pay with your phone rather than a card out of your wallet. Though iPhone has been slow to adapt to this technology, …
Continue reading "Could NFC chips change your wallet?"
Texting News
President Obama has signed in a law that makes it easier for your to change mobile carriers without all the extra added expense. This is called the phone unlocking bill. Not only will this bill allow for you to get a new mobile plan, it will also allow you to have more access to your …
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Texting News
This year is a big one for mobile. It’s the year that mobile web traffic is expected to surpass traditional web traffic. For business owners with a website, that means half of all visitors on that website will be accessing it on a phone or tablet. It’s never been so important for business owners to …
Continue reading "Are your mobile visitors getting the most out of your mobile site?"
Text Marketing Industry
To many business owners, social media marketing is simply the next big thing in marketing. Just another fad that will eventually pass. Other business owners who’ve never given social media marketing a try assume that there’s a steep learning curve. In reality, neither is true. Social media marketing is here to stay and it happens …
Continue reading "Ten benefits of social media marketing"
Text Marketing Industry
The cornerstone of every business is customer service. It is the one thing that will not only lead to a first time sale but will also keep your customers coming back. But the real question is how to provide better customer service without seeming like you are just trying to sell a product or service. …
Continue reading "Four ways to improve customer service"
Text Marketing Industry
Mobile marketing has come a long way in the last decade. Mobile marketing has gone from being a marketing channel to an entire industry encompassing dozens of marketing channels. While newer mobile technologies such as push notifications, QR codes, and geo-targeting have been getting all of the attention, it is still the humble text message …
Continue reading "Seven tips for reinvigorating your SMS campaign"
Texting News
Technology has been progressively impacting our lives in positive ways, especially in the last few years as we have gone from landlines to cell phones to smartphones. The most recently big development was smartphones which have completely taken over the world. Not only do they change the way we communicate, they have changed the way …
Continue reading "Waiting for the big Apple iWatch reveal?"
Text Marketing Industry
Consumers have embraced mobile marketing thanks to smartphone and tablet technologies. With the click of a button consumers can make purchases from the comfort of their own home, which is appealing to consumers who cannot always leave the house to shop when they need to. Companies love that they can reach out to a broad …
Continue reading "Enhancing Consumers’ Mobile Shopping Experience"
Text Marketing Industry
Imagine that you mailed out an advertisement to 100 people and 95 of them opened that mail and read it. What would you do? Chances are you’d run out to the store to buy more stamps. As amazing as that scenario sounds, text message marketing is even more incredible. 99% of the texts you send …
Continue reading "Tips for building a text messaging list"