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Business Texting Best Practices

Text Marketing Industry

Seven stats that prove mobile marketing is worth the investment

Business across every industry and realizing the value of mobile marketing. It’s safe to say that mobile marketing isn’t going anywhere anytime soon. Businesses large and small are investing in mobile marketing, and they have a lot of good reasons for doing so. Here are just seven stats that prove mobile marketing is worth the …

Scott Navratil

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Text Marketing Industry

Catering to Your Market

Marketing options for companies are expanding so substantially that many companies are struggling to keep up.  With so many marketing options, you would think it would be easier than ever for companies to advertise, however, there is extreme difficulty in determining which marketing tactics are most effective.  Mobile marketing is perhaps one of the most …

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Text Marketing Industry

Mobile Marketing is the Best Marketing Tactic for Small Businesses

Mobile marketing is a top marketing tactic for big time retailers, and they have definitely seen success from it, but statistics show that mobile marketing might even work better for small businesses.  Many businesses are afraid to jump into mobile marketing because they believe it takes a substantial amount of time and money.  This is …

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Text Marketing Industry

Five tips to improve the effectiveness of your social media marketing campaign

For business owners thinking about getting into mobile marketing, social media marketing is a great place to start. Today, millions of people are accessing social media exclusively through mobile devices. A person’s smartphone becomes a portal to their social world. Businesses that can learn to use that channel to promote their brand can really reap …

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Text Marketing Industry

Four keys to success in mobile marketing

Mobile marketing is no longer something reserved for big brands and corporations. As mobile technology continues to develop a greater percentage of local businesses are getting involved with mobile marketing. With so many businesses vying for consumers’ attention via mobile, it’s easy to get lost in the crowd. Fortunately for your business, many who are …

Scott Navratil

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Text Marketing Industry

Is your SMS campaign personal and relevant?

You can’t say enough about the importance of having a mobile marketing campaign. With nearly every US adult on some sort of mobile device, there’s no better way to reach your target audience. The heart and soul of any mobile marketing campaign is text message marketing. There is no other marketing channel that allows you …

Scott Navratil

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Text Marketing Industry

Five of the biggest mobile marketing mistakes

There’s good news and bad news for mobile marketing. The good news is that consumers are showing no signs of stopping when it comes to relying heavily on mobile. Each year a greater percentage of people have smartphones. The bad news is that with so much success, many business owners are flocking to mobile marketing …

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Text Marketing Industry

SMS marketing for dummies

The average person will check their phone 150 times each day. If you own a smartphone you might think that estimate is a little low. We depend on our phones for virtually everything and they go everywhere we do. That’s why text message marketing has become such an important part of most businesses’ marketing strategies. …

Scott Navratil

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Text Marketing Industry

How to Get Customers to Opt-In for SMS Advertisements

Sometimes the hardest part of mobile marketing is getting customers to sign up for it.  Most people are understandably protective of their contact information, so companies must earn the trust of their customers in order to get that information from them, and perhaps an even harder task is keeping their trust.  The problem several companies …

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Text Marketing Industry

Five digital marketing mistakes

It’s impossible to say enough about the importance of digital marketing. It’s more than just the next big thing. It’s the biggest thing in marketing. According to one survey. Over half of marketing executives are planning to spend more than half their marketing budget on digital marketing. Every business should be investing at least some …

Scott Navratil

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Text Marketing Industry

Mobile marketing strategies you may not have tried

Each year more and more businesses flock to mobile marketing as a way to build rapport with customers and to boost sales. Think of mobile as an extension of one’s self. People and their smartphones are inseparable. They do everything and go everywhere together. As a result, it’s a great channel for businesses hoping to …

Scott Navratil

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Text Marketing Industry

Eight questions to ask before launching your social media marketing campaign

If you’re a small business owner and you’ve decided it’s time to launch a social media marketing campaign, you’re probably already to jump in. It’s easy right? Grab your computer and set up your business’s social media account(s) and start posting deals. The truth is, social media marketing is no different than any other marketing …

Scott Navratil

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Text Marketing Industry

Secrets of Successful SMS Marketing

No one can disagree that text messaging is one of the easiest and most common ways to communicate using mobile devices, so the fact that companies have access to their customers through text messaging is a sign for bright futures as far as advertising goes.  Many companies do not take advantage of SMS marketing because …

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Text Marketing Industry

Apps are a Driving Force of Mobile Marketing

There’s an app for that! It’s no secret that apps are becoming a major part of the mobile marketing world.  As technology advances, more and more applications are being created to make life easier for consumers and mobile marketers alike.  Unfortunately many businesses do not take advantage of application technology because it doesn’t seem as …

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Text Marketing Industry

Eleven SMS marketing tips for the small business owner

There are a lot of different channels when it comes to communicating with your customers. But one channel that is extremely popular now is SMS or text messaging. Text messaging is a great way to communicate with customers, especially when the information being sent is time sensitive. That’s because text messages have a 99% open …

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Text Marketing Industry

Text message marketing: Be proactive

Imagine if you will that someone has stolen your identity. How would you like to learn of it? In the first scenario, your credit card company notices some suspicious behavior with your account and sends you a text asking if you know about the recent charges. The problem is caught early and solved. In the …

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Text Marketing Industry

Driving foot traffic with mobile marketing

As the smartphone market nears saturation, mobile continues to change the way consumers shop and the way businesses advertise. When it first began, mobile marketing was something only the large, national and international corporations did. Now even the smallest local businesses are getting into mobile marketing. If your business depends on getting foot traffic into …

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Text Marketing Industry

Marketing to millennials

Mobile marketing has come a long way since the first text message marketing campaigns and so has mobile technology. Today nearly everyone has a mobile phone. More than half are smartphones. With such a large audience it’s no wonder that many businesses large and small have turned their attention to mobile marketing. According to a …

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Text Marketing Industry

Mobile marketing: advertising to young consumers

Marketing has never been as competitive as it is now. Advertisers market across so many channels that people are constantly bombarded by advertisements. That makes it harder and harder for marketers to reach their target audience. The key is finding a way to communicate with consumers in a way that doesn’t seem pushy or unnatural. …

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Text Marketing Industry

How automated texts can help your city

One of the most difficult things for cities to do is spread information. In fact, the only way to warn people of a natural disaster or let parents know a school is shut down is through the news. And the only way to reach everyone is by going to each and every house to do …

Scott Navratil

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