Text Marketing Industry
Over the years, the ways we communicate with one another has changed. Way back in the day, they had telegrams and runners who took messages from place to place. Communication was very limited. Then we got to a point where we finally had the ability to make phone calls all over the world. Then email …
Continue reading "Marketing to target communication changes"
Text Marketing Industry
In 2013, Google launched its new search algorithm, Hummingbird. Now more than ever, Google’s search engine is able to accurately give you the results you’re looking for. In addition to basic changes to the search engine processes, Google also acquired some innovative technologies from other business startups. One technology they obtained from Behavio is of …
Continue reading "Four ways your mobile marketing strategy needs to change"
Text Marketing Industry
Smartphones are no longer unique to the United States, Europe, and Asian countries. In fact, on a global scale the smartphone market is nearing a saturation point. That means areas where smartphone usage has been relatively low in recent years are now seeing a huge jump. Some of these emerging markets include Latin America, the …
Continue reading "Mobile marketing campaigns: one size never fits all"
Text Marketing Industry
When it comes to mobile marketing, social media can be one of your most powerful tools. When not used properly however, it can be your Achilles’ heel. What many forget about social media is that the communication works both ways. Not only can a business communicate with customers, but customers can send messages and post …
Continue reading "Social media marketing requires prompt response times"
Text Marketing Industry
These days, a polished mobile website is essential for any successful mobile marketing campaign. If you’re reaching out to customers with mobile devices, chances are they’ll end up visiting your website on their mobile device at some point. When they do, you want to make sure that experience is a positive one. If you have …
Continue reading "Six steps to make your mobile website stand out"
Text Marketing Industry
Today, there are more ways than ever to communicate with customers through mobile. The mobile marketing industry has come a long way since the early days of text message marketing. As opposed to other marketing channels, mobile is especially effective because it is more personal and direct. Some of the greatest advancements in the industry …
Continue reading "How to Use Mobile Marketing Push Notifications"
Text Marketing Industry
Having an effective mobile SEO strategy in place could be the difference between a sale and a missed opportunity. According to a recent study, 74% of mobile users will rely on a search engine at some point during the process of making a purchase. 83% of mobile users want to complete the purchase within a …
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Text Marketing Industry
According to a new study by the International Data Corporation (IDC), smartphones may actually be making their owners smarter, at least when it comes to shopping. Because smartphones keep people constantly connected to the internet, smartphone owners have the entire world wide web at their fingertips every time they are making a purchasing decision. Here’s …
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Text Marketing Industry
Most people, when they think of text messaging, think of a form of communication between friends and family. However, text messaging, or SMS, is also a very powerful marketing tool. More and more businesses are turning to SMS to communicate with customers. One of the advantages to SMS marketing is that almost everyone can send …
Continue reading "Five reasons you should give SMS a try"
Text Marketing Industry
Mobile marketing has been around since the beginning days of text messaging. Despite the fact it’s been around a while, it is only in recent years that it has become so popular few businesses could ignore it. Whenever a business decides to take the leap into mobile marketing, they are unsure of how it works. …
Continue reading "Six mobile marketing misconceptions"
Text Marketing Industry
Each new year brings changes to the mobile marketing industry. The year 2013 saw a lot of developments in the mobile marketing world and there’s no reason to believe it won’t be the same in 2014. Here’s a look at 2013 in review and changes you can expect to see in 2014. 2013 in review …
Continue reading "Mobile marketing predictions"
Text Marketing Industry
Marketing is nothing like it was 20 years ago. Companies used television and radio ads, billboards, and magazines to advertise products. Customers who are enticed by those advertisements would head to the store to look at those items and then decide whether or not to buy them. Today, customers aren’t as likely to head to …
Continue reading "Mobile marketing is changing the customer experience"
Text Marketing Industry
Every day, you get on your smartphone and use at least one app. Chances are, you’re using multiple apps a day. Some of the apps won’t cost you anything, but most of them were either purchased or you are making in-app purchases with them. You can bet that smartphone apps are making the big bucks, …
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Text Marketing Industry
Every time new technology comes out, we have to adapt. It seems those adaptations are happening faster and faster now as new technology is released every other week. Most of the time, these changes are for the good, and you business actually benefits from it. However, mobile may be the cause of lost jobs and …
Continue reading "Mobile now changing business: Good or bad?"
Text Marketing Industry
January is a dreaded month for most businesses. Christmas is over, and everyone has already returned and bought everything after Christmas. Now, you are probably trying to figure out how you can quickly get more customers through the door. There’s no time to develop and execute a marketing strategy, and really you just need customers …
Continue reading "January slump – follow with texter deals"
Text Marketing Industry
As with all things involving technology, the mobile marketing industry is constantly changing. With the new year comes new changes. Experts have differing opinions about what trends you can expect to see with mobile marketing but all agree that this year will be the biggest yet for mobile marketing. More consumers will be conducting …
Continue reading "Mobile marketing in 2014"
Text Marketing Industry
Have you ever heard of the term SMS? It is just a fancy way to say text. When companies tell you to start working on SMS Marketing, they really mean you need to start working on text message marketing with your consumers. Not only is it a powerful way to send messages to your customers …
Continue reading "Using text message marketing is key"
Text Marketing Industry
Not too long ago, the term mobile marketing was synonymous with text message marketing. It used to be that sending a text was pretty much the extent of a company’s mobile marketing strategy. Today the mobile marketing industry looks very different. There are hundreds of different ways to go about it and no two mobile …
Continue reading "The evolution of mobile marketing"
Text Marketing Industry
Unless you’ve been living under a rock, you know that virtually everything these days is going mobile. This is definitely true of marketing. Many businesses have already launched a mobile marketing strategy to capitalize on a growing number of mobile users. In recent years the smartphone industry has exploded making it possible for millions around …
Continue reading "Is your business ready for the mobile shift?"
Text Marketing Industry
Have you ever realized how fascinating your smartphone is? It can do everything from give you directions to let you search for cat videos. Some are more useful than others, but that’s besides the point. And on top of all that, you can add extra apps and devices to your smartphone to make it even …
Continue reading "Smartphone to test alcohol level with Alcohoot"