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How iBeacons Improve Business

Apple’s newest technology known as iBeacon has taken the retail world by storm, and should definitely be considered as a mobile marketing tactic for all companies.  iBeacon is an indoor positioning system retailers use to notify nearby IOS device users of their presence.  iBeacon also sends push notifications or text messages to customers letting them …

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Text Marketing Industry

Mobile marketing strategies you may not have tried

Each year more and more businesses flock to mobile marketing as a way to build rapport with customers and to boost sales. Think of mobile as an extension of one’s self. People and their smartphones are inseparable. They do everything and go everywhere together. As a result, it’s a great channel for businesses hoping to …

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Text Marketing Industry

Eight questions to ask before launching your social media marketing campaign

If you’re a small business owner and you’ve decided it’s time to launch a social media marketing campaign, you’re probably already to jump in. It’s easy right? Grab your computer and set up your business’s social media account(s) and start posting deals. The truth is, social media marketing is no different than any other marketing …

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Texting News

How United Airlines is Using Mobile Marketing Technology to Bring in Business

We have all been frustrated at one point or another with the websites of our favorite airlines.  While the convenience of checking in online or through the company’s app is advertised, it is almost easier to just wait in line to check-in at the airport simply because of all the problems airline websites are always …

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Text Marketing Industry

Secrets of Successful SMS Marketing

No one can disagree that text messaging is one of the easiest and most common ways to communicate using mobile devices, so the fact that companies have access to their customers through text messaging is a sign for bright futures as far as advertising goes.  Many companies do not take advantage of SMS marketing because …

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Text Marketing Industry

Apps are a Driving Force of Mobile Marketing

There’s an app for that! It’s no secret that apps are becoming a major part of the mobile marketing world.  As technology advances, more and more applications are being created to make life easier for consumers and mobile marketers alike.  Unfortunately many businesses do not take advantage of application technology because it doesn’t seem as …

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Eleven SMS marketing tips for the small business owner

There are a lot of different channels when it comes to communicating with your customers. But one channel that is extremely popular now is SMS or text messaging. Text messaging is a great way to communicate with customers, especially when the information being sent is time sensitive. That’s because text messages have a 99% open …

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Texting News

How Apple and Beats Uniting Can Improve Mobile Marketing

Let’s face it; we are all waiting on the edge of our seats to see what Apple has in store for us next.  With each release of the newest iPod or iPhone comes the most advanced technology that most of us never dreamed of.  One of Apple’s goals is to make life as easy as …

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Text message marketing: Be proactive

Imagine if you will that someone has stolen your identity. How would you like to learn of it? In the first scenario, your credit card company notices some suspicious behavior with your account and sends you a text asking if you know about the recent charges. The problem is caught early and solved. In the …

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Driving foot traffic with mobile marketing

As the smartphone market nears saturation, mobile continues to change the way consumers shop and the way businesses advertise. When it first began, mobile marketing was something only the large, national and international corporations did. Now even the smallest local businesses are getting into mobile marketing. If your business depends on getting foot traffic into …

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Texting News

Get the Moto E without breaking the bank

Breaking a smartphone is devastating if you didn’t already have insurance on it because getting a new one will cost you hundreds of dollars. But that may all be about to change with the Motorola Moto E. Even without a contract, you won’t have to pay much to get it. As the technology improves and …

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Marketing to millennials

Mobile marketing has come a long way since the first text message marketing campaigns and so has mobile technology. Today nearly everyone has a mobile phone. More than half are smartphones. With such a large audience it’s no wonder that many businesses large and small have turned their attention to mobile marketing. According to a …

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Texting News

International Telecoms Week 2014

As the world telecom leaders gather in Chicago to convene the ITW 2014 conference, exciting developments are happening here at Business Texter. We are excited to share what we’ve done and what we do with the gathering at ITW 2014. Here is an overview of what we bring to Chicago this week: Types of Deployments …

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Texting News

The laws of social media marketing

Social media is without question, one of the most effective marketing tools a business owner can have. Not only is it free but it is a great way to keep in contact with your most loyal customers and to find new ones. But just as there are traffic laws to keep us safe, there are …

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Mobile marketing: advertising to young consumers

Marketing has never been as competitive as it is now. Advertisers market across so many channels that people are constantly bombarded by advertisements. That makes it harder and harder for marketers to reach their target audience. The key is finding a way to communicate with consumers in a way that doesn’t seem pushy or unnatural. …

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How automated texts can help your city

One of the most difficult things for cities to do is spread information. In fact, the only way to warn people of a natural disaster or let parents know a school is shut down is through the news. And the only way to reach everyone is by going to each and every house to do …

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Five things every business owner should know about mobile marketing

When smartphones were just gaining popularity, the young people were the biggest market. Today, over 50% of US adults have one. Teenagers, young adults, the middle aged, and even a big percentage of baby boomers are getting on the smartphone craze and for good reason. Mobile technology is here to stay and it is changing …

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Texting News

Marketing of the future: texting with speech

Most phones already allow you to send a text by speaking into the phone instead of actually typing it. Though this technology still isn’t as advanced as most people would like, it is still fairly useful when you are trying to send a quick text. But now you’ll even be able to text with a …

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Texting News

What do you get from the Windows 8.1?

The Windows 8.1 update is available on any Windows phone, but is it worth the download? There are a few new features that you are going to love, according to Tech Times. If you don’t already have a Windows phone, it may be worth the buy, and those with the phone might want to consider …

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Content marketing: Quality vs. quantity

This may come as a big shock, but the most important thing about content marketing, is having good content. Now this seems obvious, but it’s something that many marketers seem to have overlooked. Many are focused so much on quantity that the quality is overlooked. Whether you’re advertising through social media, text message, or both, …

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