Text Marketing Industry
A nonprofit company has to advertise to consumers just as much as a for-profit one. It is especially important if you are trying to further an important cause. But most nonprofits don’t have a lot of extra money sitting around to pay for different marketing strategies, so you want to know that what you are …
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Text Marketing Industry
One of the best ways to get new customers is through word of mouth. People who really love your product or service will tell their friends, and their friends will buy what you have to sell. But how can you as a business encourage more word of mouth marketing? Make interacting with your company easy …
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Text Marketing Industry
With a data-driven society with information available at our fingertips, sometimes it is hard to focus on sorting everything out. Given that 95% of Americans now own a smartphone, it makes sense you would start focusing more marketing efforts on smartphones, but how do you make sure your texts are giving your customers what they …
Continue reading "4 Tips for Better SMS Marketing"
Text Marketing Industry
SMS messaging, in recent years, has benefited organizations and businesses in almost every industry. In fact, a 2020 report shows that SMS messaging is substantially growing as the preferred communication method by individuals and businesses. Emails Are Becoming Outdated Most businesses and organizations still use emails as their primary means of communication. Emails have the …
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Text Marketing Industry
One of the greatest challenge facing a nonprofit is finding the necessary funds to benefit the purpose of the organization and simply survive. Recent years have recorded a rise in the number of registered nonprofit organizations, which creates more competition for finding sources of funding. According to the National Center for Charitable Statistics, there are …
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Text Marketing Industry
SMS messaging is a powerful means to spread your marketing message to the masses. Millions of people have cell phones and use text messaging as a means to communicate. In fact, Forbes reported that more people had cell phones that toilets. So if you are trying to decide between marketing through SMS messages or through …
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Text Marketing Industry
SMS messaging has its advantages for both users who are wanting to communicate and businesses who are wanting to reach out to users. Texting is simple, quick, and effective. For example, when a text comes to a person’s inbox, it usually takes just a few seconds to read the message. The invasive way that messages …
Continue reading "Texting and Driving: The Temptations and the Dangers"
Text Marketing Industry
In 2014, a study was conducted that looked at people’s preferences in terms of customer service. The results were enlightening for any company or organization that has a customer service department or team. 81 percent of study participants expressed frustration at having to wait for customer service while towing a phone and/or computer in hand. …
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Text Marketing Industry
Scammers are constantly targeting people to get personal information. Common scams target websites, emails, social media, and phone calls. Most scammers claim to be a legitimate company and will ask for personal information to verify an account you have with them. Most people cannot count on their fingers the number of times they have been …
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Text Marketing Industry
SMS messaging is one of the most popular means by which people communicate. Billions of text messages are sent on a daily basis. But SMS messages, or text messages, have never gone beyond much more than a means to communicate. When it comes to assisting in other daily activities, most people look beyond text messaging …
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Text Marketing Industry
If you are wondering about whether SMS messaging is an effective marketing approach, you need to consider where you audience is and what they are paying attention to. If you go anywhere and stop to just look around or watch people, what do you see? People on their cell phones. Which means people are sending …
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Text Marketing Industry
Since text messaging has been available to people worldwide, people have been texting. The use and popularity of SMS messages have risen since the concept was first brought to the masses. However, the SMS messaging market has a fierce competitor that is rising in use and popularity: messaging apps. According to Business Insider, the largest …
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Text Marketing Industry
Understanding the age of your marketing audience can help you understand best practices for your marketing strategy. In the case of SMS messages, where the majority if not all of cell phone users have a habitual use, there is a very large audience. By understanding who is best reached by text messages, you can tailor …
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Text Marketing Industry
Marketing is one of the most important departments for any business. Without a strong marketing platform, products and services do not catch consumers’ eyes and are not bought or used. Millions of dollars are spent on marketing. For example, to run a 30-second commercial during the 2017 Super Bowl cost, a company had to dish …
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Text Marketing Industry
How is texting important to mothers? Texting is everything! Mothers are very busy already. The last thing they want to do is hold a phone up to their head while changing a poopy diaper. It is hard enough being a mom already without being a slave to your phone. Ugh! You can’t win. Germs and …
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Text Marketing Industry
The first step to any good marketing plan is to identify your audience. You need to determine the age, gender, education level, etc of the people who are buying your stuff. Once you have figured out who is buying your products and who will be most likely to buy your product, you can start marketing …
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Text Marketing Industry
Every time a holiday comes up, your company has an opportunity to capitalize on it and make some extra money. Valentine’s Day is the next one that is coming, and you may be able to bring in some extra business with the holiday. Even non-traditional things make great Valentine’s Day gifts. You just have to …
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Text Marketing Industry
As technology changes, so does the way your audience absorbs information. That means you need to be changing your marketing strategy with your consumers. And while some forms of marketing such as text marketing will never go away, you should also be looking at newer forms such as video marketing. Why video marketing? Video Marketing …
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Text Marketing Industry
With technology pushing us further into the future every day, you may be questioning whether or not your current marketing strategies are worth the time of day. And while it is true that new tools coming out are often more effective in reaching your customers, some of the old tools will never go out of …
Continue reading "3 Marketing tools to not give up"
Text Marketing Industry
The Internet has made it easier and harder to reach your customers all at once. On one hand, there are an infinite number of ways to reach them, but on the other hand, that means you sometimes have to spread yourself thin if you really want to reach people. Just like text marketing, you can …
Continue reading "3 Tips for Influencer Marketing"