Text Marketing Industry
Smartphones have changed the way we do just about everything—and that includes surfing the web. Before smartphones, you could be sure that just about everyone surfing the World Wide Web was doing so from the comfort of their home or from their desk at work. With the explosive popularity of smartphones, however, the average person …
Continue reading "Eight reasons to have a mobile friendly website"
Customer Service Texting
Over the years, customer service has changed drastically, which has partly been because of technological advancements but partly because businesses have changed what they value most. But is modern day customer service costing you business? Here are a few ways you can avoid modern customer service mistakes. How modern customer service is sacrificed It used …
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Telecom Carrier
Thanksgiving has come and gone, and along with it, the biggest shopping day of the year. This year, electronics took a bigger role in Black Friday shopping than ever before, and after shopping all weekend, many people came out of it with a new phone. Many people are wondering, however, how the competition of Android …
Continue reading "Thanksgiving sales: The mobile stats"
Telecom Carrier
Everyone has been waiting to hear about the Sony smartwatch, which means there have been a ton of rumors flying about what it will be and when it will be released. The truth is, the Sony smartwatch has actually been hiding in plain site on a Japanese crowdfunding site since September, which means details of …
Continue reading "Sony’s secret smartwatch not secret after all"
Mobile Technology
Mobile marketing is changing every day thanks to advancements in mobile technology. Here’s a look at some mobile marketing trends you can expect to see in 2015. More mobile optimization As more and more people purchase smartphones and tablets, mobile optimization will become even more important than it already is. Relying solely on a traditional …
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Texting News
Though the Apple Watch won’t be released for months still, many people are anxiously waiting for it to arrive. Though you might be thinking I am talking about customers (and they are certainly anxious as well), I’m actually talking about businesses who want to utilize the technology. Though you may not be part of that …
Continue reading "Waiting for the Apple Watch? Prepare now"
Text Marketing Industry
As a business owner, you know that success of your business depends on knowing what your customers want. It’s impossible to know enough about your audience. In order for businesses to survive, they need to constantly gather information about their audience, discover their likes and dislikes, and adapt to reach their needs. There are several …
Continue reading "Tips for a successful SMS survey"
Customer Service Texting
There are a lot of opportunities to get customers out there. Sometimes you are getting new customers who don’t have any knowledge of the industry while other times you are trying to steal from a competitor. No matter which of these you are currently working on, there is one important key to marketing that any …
Continue reading "Developing customer trust: A key to marketing"
Text Marketing Industry
It wasn’t long after texting became commonplace that businesses began to use it to market their brand. Today many businesses big and small are using SMS as a marketing channel. But there is a more recent trend developing within the SMS channel. Businesses are finding new ways to use it that don’t involve marketing. Businesses …
Continue reading "SMS: For more than just marketing"
Text Marketing Industry
While text message marketing is far from the most expensive marketing channel, it isn’t free to text your customers. You are paying a few cents per text. If you’re texting hundreds or even thousands of people. Each text message you send can represent a significant investment. If you want to see a profitable return on …
Continue reading "Crafting the perfect text message"
Telecom Carrier
The one thing on everyone’s minds with the Apple Watch is whether or not it is really all that secure to keep personal health information on the devices. With all the talk of iOS data security breaches lately, many people aren’t trusting of the new health data services, especially the FTC. In fact, rumors have …
Continue reading "Ensuring your safety: Apple Watch health data"
Text Marketing Industry
Today, more than half of Americans have a smartphone. Of those, nearly all of them are checking their email exclusively on their mobile device as opposed to their computer. It’s safe to say that email marketing can now fall under the category of mobile marketing. For businesses thinking about which marketing channels to use, there’s …
Continue reading "Mobile marketing strategies: email vs. text"
Customer Service Texting
Have you ever been shopping at a store and decided to pull out your smartphone and read customer reviews or check competitor’s prices. If you have, you’re not alone. In fact, 84% of consumers report using a mobile device to shop online while they’re shopping in a store. While every retailer is bound to lose …
Continue reading "Five mobile marketing tips for the holidays"
Text Marketing Industry
The “leaked” Black Friday ads have shown one thing this year: people can now get mobile devices for cheaper than ever before. In fact, the costs have dropped significantly over last year on similar items. It looks like retailers are more prepared than ever to sell off a lot of mobile devices because people are …
Continue reading "Black Friday – Mobile taking over"
Text Marketing Industry
The marketers of decades past would be jealous if they could see the marketing channels and tools that marketers today have at their disposal. Until recent years, advertising required a lot of careful planning and an extensive waiting time between the launching of an advertisement and any kind of perceivable response. Today mobile marketing channels …
Continue reading "Five keys to a successful SMS marketing campaign"
Customer Service Texting
All businesses should start thinking about marketing and customer service for next year by now. It takes a good month or so to get a new marketing campaign underway, so it is important to start now if you want to find success in the new year. But what can you do to find more success …
Continue reading "Mobile to take over marketing in 2015"
Press Releases
Equiitext offers businesses a way to communicate with their customers through a patented artificial intelligence platform that will send and receive texts from customers. In today’s world, customer service is highly neglected despite the fact that it is one of the most important facets of any working business model. The problem is trying to find …
Continue reading "IBM’s Watson Leading the Way in AI"
Telecom Carrier
BlackBerry is going to be excited to hear that Apple is actually less secure than most people thought they were. Everyone assumed Apple was the safest phone they could get to keep all their private information, such as bank account information or password data, but it looks like that might not be the case anymore. …
Continue reading "Viruses on Apple: Are iPhones less secure?"
Customer Service Texting
Most people would much rather deal with computers in this day and age than real people because it is way faster to get the answer you need from a machine. Of course, customer service is still an essential part of every business model. How do you get the most out of your customer service? Well, …
Continue reading "Picking texting customer service over calls"
Mobile Technology
As a government or emergency entity, it is important to find the fastest way to communicate with people in any given area. If there is a fire spreading quickly or a disease that needs to be avoided, your best bet is to send out a text message. It is the best way to communicate during …
Continue reading "Texting: A way to communicate during crisis"