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Business Texting Best Practices

Text Marketing Industry

Tips for reaching your mobile marketing goals

As a small business owner, you’ve surely heard all of the hype about mobile marketing—and text message marketing especially. If you’ve already decided to give it a try, you may have been disappointed by the contrast between promised results and actual results. Before you write off mobile marketing altogether, however, consider these tips for getting …

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Text Marketing Industry

Six components every SMS campaign needs

The popularity of SMS marketing has exploded worldwide. AS is already happening with social media marketing, many businesses are adopting SMS marketing simply to keep up with everyone else without first understanding proper strategies. If you’re new to SMS marketing, or if you’re thinking about getting started, here are some things you’ll want to know. …

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Text Marketing Industry

Surveying the marketing channels: Choosing the best marketing channel for your business

There are countless ways to market your small business. If you’re new to the business world, you’re probably wondering which marketing channels you should utilize. There isn’t one right answer. The answer will vary depending on your business’s niche and the goals you’ve set for your business. Regardless of what type of business you’re running, …

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Mobile Technology

Google and Apple playing nice? It won’t last long

It is pretty unheard of that Google and Apple actually play nice, so most people are pretty surprised to find out that they have both agreed to a Disney deal together. Leave it to the magic of Disney to be the thing that brings together enemies such as Google and Apple and leave all the …

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Customer Service Texting

How to use mobile marketing during the holidays

One of the best times of year to up your marketing game is during the holiday season. As people are in the mood to buy stuff, you should be encouraging them towards your products as much as possible. You know your customers are all on mobile, but do you know how to market to them …

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Mobile Technology

More bad news from Apple Watch: Release date pushed

The release of the Apple Watch has been on everyone’s minds, especially as we near the holiday season. As people contemplate buying gifts for family and loved ones, a lot of them were hoping to either give or receive the gift of an Apple Watch. However, that dream was crushed when Apple announced it wouldn’t …

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Customer Service Texting

Airlines perfect personalized customer service

The most effective customer service is the kind where your customers feel as though they are special. In fact, what every company is really striving for is personalized customer service. Not only will it bring in more business, it will keep your current customers from checking out the competition. In a world with the internet, …

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Customer Service Texting

Don’t fall into the speed customer service trap

As a business, you are likely always trying to find ways to improve customer service to make it faster and more efficient. The more you can improve customer service, the more trust you’ll develop with your customer and the more they will come back for more. On top of that, great customer service leads to …

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Text Marketing Industry

SMS marketing: old but not outdated

Before there were smartphones, mobile marketing was a very different industry. When cellphones were a lot simpler, text messages were virtually all a marketer had to work with. Now mobile marketers have dozens of mobile channels at their disposal. Not surprisingly, SMS marketing is often forgotten amongst all of these other mobile marketing tools. What …

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Telecom Carrier

New smartphones arrive: What features do you want?

This week, we have seen new smartphones released from both Nexus and Droid. They are sleek and perfect for regular use. They both are hoping to nail the holiday market. The phones are both really nice and fairly popular, but which one is better? Which one has the best options that come with it? All …

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Text Marketing Industry

Use mobile marketing for lead generation

Unless you’ve been living under a rock, you’ve probably been exposed to some form of mobile marketing. If you have any kind of mobile device, it’s unavoidable. If you’ve been considering mobile marketing for your own small business, you may be under the assumption that mobile marketing comes down to having a mobile app. Nothing …

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Text Marketing Industry

Seven mobile marketing facts business owners need to know

If you own a small business, you can’t afford to ignore mobile marketing any longer. If you still need some convincing, consider these seven mobile marketing facts. Smartphones are mainstream Some kinds of mobile marketing, like SMS marketing, are applicable to all kinds of mobile phones. Others, like mobile apps and QR codes require smartphones. …

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Telecom Carrier

BlackBerry Classic: Changing isn’t always a good thing

Have you been keeping up with BlackBerry lately? Well, if not, don’t worry. You aren’t alone. Most people don’t care about or pay any attention to what is going on with BlackBerry. But the company is hoping to change that by going back to its original design. Who says change is always a good thing? …

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Customer Service Texting

Improving social media customer service

Customer service is the most essential part of every business. You have to have good customer service to bring in new customers and to keep the ones you already have. There are a bunch of different ways to serve your customers including through your website, on the phone, through texting, and through social media. Here …

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Customer Service Texting

Six ways to reach “generation Y” customers

As a business owner, you know the importance of reaching the rising generation. The success of most businesses hang on whether or not they can successful market themselves to “generation Y” customers. Here are a few tips for reaching this important audience. Traditional marketing doesn’t work Just because it worked ten years ago doesn’t mean …

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Text Marketing Industry

Five mobile web design myths

Not too many years ago, if you designed a website for your business, you could be sure that everyone that viewed that website would have a similar experience. That’s because everyone who accessed your website would be doing so on a desktop computer or laptop. While screen sizes might vary slightly, the experience would be …

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Mobile Technology

Even Queen Elizabeth II uses technology!

You might have been wondering how to reach all your customers in the best way possible because reaching everyone is the hardest part about marketing. A billboard will only impact those who drive past it, and only those who watch commercials will see your advertisement on TV. But did you know that you can reach …

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Text Marketing Industry

Taking your marketing mobile

Next time you go out, look around you. Tally in your head just how many people are on their phones, either talking on them or using them in some fashion. You might be surprised just how many people are on their phones, and just how often they’re on them. If you’re like the average person, …

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Texting News

New Google Inbox changes email

Email has already changed a lot over the years, but Google is trying to, once again, reinvent the way we think about email. Not only will it help the average person organize their email, but it is also great for businesses. In fact, the app almost seems as if it is designed with businesses in …

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Telecom Carrier

A few bumps with Apple Pay?

As Apple Pay rolled out today, people have been anxiously waiting to see what bumps there would be in the road. Though the rollout was fairly successful, there were still a few problems that need to be fixed quickly if the app is going to be successful. But the real question is whether or not …

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