Text Marketing Industry
Before there were telephones, people relied on snail mail and telegrams to deliver time sensitive information. Often, it doesn’t arrive fast enough. With the advent of the telephone, people were able to share information with each other instantaneously, as long as both people were near a phone that is. Now that the vast majority of …
Continue reading "Cognitive computing and automated text response"
Texting News
Now more than ever companies are gaining a mobile presence due to the popularity of smartphones and tablets. It is important to any company’s success to become part of the mobile world if they want to build business. Consumers used to look up companies in the phonebook, but now the first action consumers take when …
Continue reading "Adapting to the Mobile World"
Texting News
Computers have come a long way since their inception. While there is some debate as to what constitutes the first computer, the ENIAC built from 1943-1946 is considered by most to be the first digital computer. It occupied 1,800 square feet, weighed a whopping 50 tons, and operated on 18,000 vacuum tubes. Despite it’s massive …
Continue reading "Cognitive computing: a new era of computing technology"
Text Marketing Industry
Marketers have become so creative with the ways they advertise to their mobile consumers that they have forgotten the primary and perhaps the most simple and important way to actually reach the mobile world; smartphones. According to Mobile Marketing Watch smartphone sales are at an all-time high. Technology is constantly advancing and it is up …
Continue reading "Mobile Marketing with Smartphones"
Texting News
Mobile marketing is one of the most successful forms of marketing today with the help of the popularity of mobile devices. Consumers of all ages enjoy downloading applications that allow them to interact and engage with their favorite companies. There are several companies who see creating marketing applications as a waste of time and money, …
Continue reading "Interactive Applications Win Again"
Text Marketing Industry
Mobile marketing is one of the most successful ways to market today thanks to the popularity of mobile devices such as smartphones and tablets. Often times consumers are chomping at the bit to give their contact information to companies in order to become part of mobile marketing campaigns. In order for mobile marketing campaigns to …
Continue reading "The Price of Consumers"
Texting News
Consumer convenience is one of the most important parts of mobile marketing if companies want so see success from it. Smartphones and tablets are a part of nearly every consumer household, and their primary purpose is to make the lives of the users easier. It is also through these mobile devices that consumers are most …
Continue reading "Mobile Marketing is Successful because of its Convenience"
Texting News
It used to be a great challenge for companies to acquire email addresses and phone numbers from their consumers. Consumers did not like to be bothered by mobile marketing on their mobile devices. Email addresses were for only the most important people like family and friends. As technology continues to become more advanced and accessible …
Continue reading "Consumer Engagement through Mobile Marketing"
Text Marketing Industry
Creating elaborate website designs full of flashy content and media used to be key to grasping the attention of consumers, but now mobile marketers are discovering that those websites full of all that content are actually hurting business. According to Mobile Marketer 87% of consumers use their smartphones or tablets to shop online, which means …
Continue reading "Customizing Websites to Fit Mobile Devices"
Texting News
Business owners can no longer afford to ignore mobile. It has become a necessary component to any businesses marketing strategy. Not convinced? Consider these statistics: There are approximately 1.5 billion smartphones in use today The average American will spend approximately two hours a day using a mobile device Mobile accounts for nearly half of all …
Continue reading "Seven mobile marketing myths that mislead business owners"
Texting News
Mobile marketing has proven itself to be one of the most cost effective marketing channels out there. Many mobile marketing channels are free and most of the others are extremely inexpensive considering the results they can yield. That said, not every business is seeing a great return on investment. In fact, despite the benefits of …
Continue reading "Eight ways to lose money with mobile marketing (and how to avoid them)"
Text Marketing Industry
Many mobile marketers have stayed away from private messaging applications such as Snapchat because the messages can only be seen for a few seconds, and what good does that do for mobile marketing campaigns? The few mobile marketers who have tried campaigns using private messaging apps have found it difficult to get all the information …
Continue reading "How Private Messaging Works for Mobile Marketers"
Mobile Technology
Hey Everyone! We are having so much fun at the ITExpo already. Don’t forget to visit our booth, CVx Booth # 239, today between 2:00 PM and 8:00 PM or tomorrow between 10:00 AM and 1:00 PM to speak with us and enter our Business Texter and ShakeM video contest. You could win one of …
Continue reading "Come visit our booth at the ITExpo"
Text Marketing Industry
Mobile technology is becoming more popular for consumers of all ages, and companies are constantly coming up with creative and captivating ways to reach out to their consumers through mobile technology. Interactive applications seem to be a popular form of mobile marketing accepted by consumers of all sorts. Consumers like to have a say when …
Continue reading "Mobile Marketing is Personal for Consumers"
Mobile Technology
The ITExpo is happening this week in Florida, and Equiitext is going to be there. The ITExpo is a huge B2B communications and technology trade show. We’ll be hosting contests, speaking, and launching new services. Stop by our booth, Booth # 303 on Wednesday between 2:00 PM and 8:00 PM or Thursday between 10:00 AM …
Continue reading "Check Out the ITExpo!"
Text Marketing Industry
Social media has become a requirement in the marketing world. Businesses can’t choose to ignore it. A business without a social media presence today is written off as being disconnected from today’s consumers. That doesn’t mean business owners should do social media marketing simply because they’re supposed to. Business owners should take the time to …
Continue reading "Building your social media strategy"
Texting News
Catching the attention of consumers is the biggest challenge when it comes to any type of marketing. Mobile marketing in particular is one of the most popular forms of marketing, which means it is an even greater challenge for companies to capture consumers’ attention because they face heavy competition from other companies. Mobile marketing is …
Continue reading "Gaining Consumer Interest in Mobile Marketing"
Texting News
It is August, which means school is back in session. Along with new clothes and notebooks consumers are also downloading interactive applications to their mobile devices in order to be prepared for the new school year. Many companies have put mobile marketing to work for them, sending out special back-to-school deals that are bringing in …
Continue reading "Gaining Consumer Trust through Mobile Marketing"
Text Marketing Industry
Mobile marketing isn’t just a channel. In fact, it’s an entire branch of the marketing industry made up of countless channels. Mobile marketing encompasses all advertising efforts that in anyway relate to mobile devices and mobile technology. Whether it’s mobile websites, mobile apps, QR codes, or text messages, they all fall under the category of …
Continue reading "Three mobile marketing channels you can’t ignore"
Text Marketing Industry
Social media marketing can be one of a business owner’s greatest tools. It can be extremely effective at acquiring new customers and maintaining old ones. Unfortunately, it can also be a big time waster. It’s easy for business owners to get sucked into social media marketing and spend so much time there they neglect other …
Continue reading "Ten social media marketing time-wasters"