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Business Texting Best Practices

Text Marketing Industry

Use Mobile Applications to Connect with Consumers

Mobile marketing is one of the best ways to reach a broad amount of consumers with little effort.  It is safe to say that today mobile marketing is one of the most common and successful ways for companies to advertise now that the vast majority of consumers have access to smartphones, tablets, computers, and other …

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Text Marketing Industry

Online vs. In-Store: The Battle for Consumers

The competition between online and in-store retailers to bring in business and keep consumers has never been greater now that mobile devices are so popular.  Many in-store companies are struggling to keep consumers because of the accessibility and convenience of online shopping.  Big online companies such as Amazon, Apple and Google own the online shopping …

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Text Marketing Industry

Mobile marketing: Why you’re going about it all wrong

Mobile is more than just another marketing channel. It’s a behavior. Mobile has changed everything. It’s changed how we shop, how we find places, how we schedule appointments and reservations. Mobile has turned consumers into ultra tech-savvy, connected individuals. Though more and more business owners are jumping on the mobile marketing bandwagon, most are doing …

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Text Marketing Industry

Creative Mobile Advertisements Must Deliver in Order to be Successful

Mobile marketing is becoming more and more popular every day thanks to advancing technology.  SMS and interactive application advertising is one of the most simple forms of advertising now that smartphones and tablets are so popular.  Companies of all types have seen great success through mobile marketing, and while it is easy to reach the …

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Text Marketing Industry

Digital marketing: How much promotion is too much

Imagine you’re meeting someone for the first time. You shake hands, say, “Hi, I’m so-and-so. Would you like to buy…” and then try to sell them a product. How do you think that would go over? You wouldn’t do that to a person in real life, so why would you do it online? Many business …

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Text Marketing Industry

Eleven new ways to use text message marketing

Growth in the mobile marketing industry is showing no signs of slowing down. Each year more and more businesses turn to text message marketing to reach their target audience. Many businesses however make the mistake of limiting their options when it comes to their SMS campaign. Too many businesses make it entirely about selling their …

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Text Marketing Industry

Four keys to success for your mobile website

Within the next year or so, mobile web traffic is anticipated to surpass desktop/laptop web traffic. Never has creating a great mobile friendly web site been so important. Businesses that fail to design a mobile website (or do it poorly) are losing out on about half of all web traffic visiting their site. Because a …

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Text Marketing Industry

Appearance Can Be Everything

Mobile marketing is one of the most popular forms of marketing now that mobile devices are a part of nearly every household.  Companies face the challenge of coming up with the most effective ways to reach consumers through mobile marketing, and with advancing technology it is often difficult to keep up.  One of the most …

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Text Marketing Industry

Give Consumers Real Experiences Through Mobile Marketing

As mobile marketing becomes more popular, companies are left to come up with unique and creative ways to reach their consumers and keep them interested.  Data shows that the more interactive and exciting mobile advertisements are, the more likely they are to bring in and keep business.  It is amazing the creativity several companies have …

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Text Marketing Industry

Tips on How to Personalize Mobile Advertisements

Marketing is a vital part of bringing in business, but it is also a vital part of retaining business.  In-and-out consumers are great, but it is the loyal consumers that are perhaps the most important simply because they give companies good reputations.  When companies think about marketing, many of them forget that it is just …

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Text Marketing Industry

Tips for promoting your mobile app

Designing a mobile app is probably one of the hardest aspects of a mobile marketing campaign. Most smaller businesses choose to avoid the mobile app route. After all, with hundreds of thousands of apps on the market, creating one that people will download and use consistently is difficult to say the least. Furthermore, designing a …

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Text Marketing Industry

Three mobile marketing mistakes to avoid

It’s safe to say that mobile marketing isn’t just a fad. It’s here to stay. Many are calling it the new frontier of the marketing world. With each passing year more and more business owners are finally convinced that it’s time to give mobile marketing a try. But as is always the case when launching …

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Text Marketing Industry

Mobile Marketing Techniques

Technology is advancing rapidly, and along with it, companies are becoming more and more creative when it comes to mobile marketing.  The challenge of mobile marketing comes from the constant competition between companies to come up with the most creative mobile advertisements.  We are always left in awe over each new form of technology, and …

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Text Marketing Industry

Benefits of Targeted Mobile Marketing

Mobile marketing is becoming more popular as mobile technology becomes more advanced.  Companies face the daily challenge of coming up with new and creative ways to reach their mobile consumer market.  Currently, SMS and interactive application advertisements are the most popular forms of mobile marketing, and companies are constantly coming up with innovative ways to …

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Text Marketing Industry

Creative Ways to Mobile Market

Mobile marketing is the most popular form of advertising these days, and companies are at constant competition with one another to come up with the most creative ways to do so. With the majority of consumers owning smartphones and tablets, it is a pretty simple task to reach out to them on a personal basis, …

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Text Marketing Industry

Video marketing tips

Video marketing is a tremendous way to reach your target audience. That’s because smartphones have made it easier than ever before to watch video content while one the go. Consider these statistics about video marketing: Youtube is the second largest social media site after Facebook Youtube is the second largest search engine after Google Each …

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Text Marketing Industry

The Importance of Personalizing Mobile Ads

One of the great benefits of mobile marketing is it allows companies to reach out to a broad number of consumers.  Perhaps a more challenging task for mobile marketers is personalizing advertisements in order to make their consumers feel important to the company rather than just another number on the data sheets.  Consumers like to …

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Text Marketing Industry

Why Companies Should Consider Soft Launches for Their Marketing Applications

Mobile marketing continues to bring companies great success in reaching a broad consumer base.  Because of the popularity of smartphones and tablets, interactive applications are a great way for companies to connect with their customers.  According to mobile marketer, games are the most downloaded applications for smartphones and tablets, and companies have the opportunity to …

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Text Marketing Industry

Seven tips to improve your call-to-action

The call-to-action is the heart and soul of any marketing effort. It’s the part of the advertisement that urges customers to do something about the ad they’ve just seen. A call-to-action can be directly stated or subtly implied but every advertisement should have one. A weak call-to-action can lessen the effectiveness of an otherwise great …

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Text Marketing Industry

Five ways mobile is changing the retail shopping experience

If you own a smartphone or tablet, chances are you’re pulling it out and glancing at it every few minutes. As mobile technology continues to develop, we rely more and more on our mobile devices. We use them to get from point A to point B, to check and send emails, to check bank account …

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