Text Marketing Industry
Regardless of your personal opinions about when to begin celebrating Christmas, if you wait until December 1st to finalize your mobile marketing strategy for the holidays, you’ll be far behind the competition. The time to get your holiday mobile strategy ready is now. You don’t want to be stuck scrambling to get it done at …
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Text Marketing Industry
If you’re a business owner you’ve no doubt heard all of the hype surrounding text message marketing. Social media marketing has grown to become one of the most popular marketing channels and it’s easy to see why. Social media marketing allows customers and businesses to connect in a way that seems natural rather than forced. …
Text Marketing Industry
As a business owner, you know that with any new venture, you’re going to make mistakes. The same goes with marketing. When you launch a new marketing campaign, you will make mistakes. Some are bigger than others. This is also the case with SMS marketing. Mistakes with SMS marketing can lose you a few customers, …
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Text Marketing Industry
Think of the last time you received a text message and didn’t open it. Can’t remember? That’s because people don’t ignore texts. Now think of the last time a piece of mail when into the trash unopened, or you deleted an email without reading it. Probably today. Though mail and email can be effective tools …
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Text Marketing Industry
Every company has a department that is considered a losing department, as in something that has to be there even though it doesn’t make any money. Most companies with a customer service department consider it a losing department, but the truth is, customer service is not just something that loses money anymore. In fact, it …
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Text Marketing Industry
Coming up with a marketing strategy is one of the most difficult things a business owner has to do. There are so many possible channels and so many different advantages and disadvantages to think about. Unless you’ve been living under a rock, you’ve no doubt heard about the importance of mobile marketing. Each year a …
Continue reading "The cost of SMS marketing"
Text Marketing Industry
Text message marketing is one of the most powerful tools a small business owner has at his/her disposal. Though people’s televisions or radios might often be turned off, or their email account forgotten for days at a time, a person’s phone is always on and always with them. When a marketer wants to get a …
Continue reading "Business owners should opt-in to SMS marketing"
Text Marketing Industry
Every time a new generation of people reach adulthood, things change. As young adults begin graduating from college and getting started in their careers, you have to start catering to them in the way you communicate and sell products. This change has been much more drastic as Millennials have started reaching careers and becoming your …
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Text Marketing Industry
Mobile marketing, and text message marketing in particular, can be an extremely effective marketing tool. For only pennies per text, you can send a message to hundreds or even thousands. Unlike email, nearly every one of those messages will be read and most within a few minutes. Mobile marketing can just as easily backfire though …
Continue reading "Mobile marketing traps to avoid"
Text Marketing Industry
Of all of the marketing channels, none are as important as mobile. That’s because for consumers, their mobile phones are an extension of themselves. It’s never out of reach. It goes with them when they’re running errands, it goes with them on vacation, and it even goes with them into the bathroom. As a result, …
Continue reading "Seven SMS tips to engage mobile customers"
Text Marketing Industry
As a business owner, you know that the success of your enterprise depends on your ability to communicate efficiently with your customers. You also know that the majority of your business comes from a handful of your loyal customers. They’re the ones you definitely want to stay in contact with. There are a variety of …
Continue reading "Text message marketing strategies that work"
Text Marketing Industry
An NFC chip, also known as a Near Field Communications chip, can be found in almost any Android phone you buy these days. The chips allow for easy transfer of funds if you pay with your phone rather than a card out of your wallet. Though iPhone has been slow to adapt to this technology, …
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Text Marketing Industry
To many business owners, social media marketing is simply the next big thing in marketing. Just another fad that will eventually pass. Other business owners who’ve never given social media marketing a try assume that there’s a steep learning curve. In reality, neither is true. Social media marketing is here to stay and it happens …
Continue reading "Ten benefits of social media marketing"
Text Marketing Industry
The cornerstone of every business is customer service. It is the one thing that will not only lead to a first time sale but will also keep your customers coming back. But the real question is how to provide better customer service without seeming like you are just trying to sell a product or service. …
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Text Marketing Industry
Mobile marketing has come a long way in the last decade. Mobile marketing has gone from being a marketing channel to an entire industry encompassing dozens of marketing channels. While newer mobile technologies such as push notifications, QR codes, and geo-targeting have been getting all of the attention, it is still the humble text message …
Continue reading "Seven tips for reinvigorating your SMS campaign"
Text Marketing Industry
Consumers have embraced mobile marketing thanks to smartphone and tablet technologies. With the click of a button consumers can make purchases from the comfort of their own home, which is appealing to consumers who cannot always leave the house to shop when they need to. Companies love that they can reach out to a broad …
Continue reading "Enhancing Consumers’ Mobile Shopping Experience"
Text Marketing Industry
Imagine that you mailed out an advertisement to 100 people and 95 of them opened that mail and read it. What would you do? Chances are you’d run out to the store to buy more stamps. As amazing as that scenario sounds, text message marketing is even more incredible. 99% of the texts you send …
Continue reading "Tips for building a text messaging list"
Text Marketing Industry
Before there were telephones, people relied on snail mail and telegrams to deliver time sensitive information. Often, it doesn’t arrive fast enough. With the advent of the telephone, people were able to share information with each other instantaneously, as long as both people were near a phone that is. Now that the vast majority of …
Continue reading "Cognitive computing and automated text response"
Text Marketing Industry
Marketers have become so creative with the ways they advertise to their mobile consumers that they have forgotten the primary and perhaps the most simple and important way to actually reach the mobile world; smartphones. According to Mobile Marketing Watch smartphone sales are at an all-time high. Technology is constantly advancing and it is up …
Continue reading "Mobile Marketing with Smartphones"
Text Marketing Industry
Mobile marketing is one of the most successful ways to market today thanks to the popularity of mobile devices such as smartphones and tablets. Often times consumers are chomping at the bit to give their contact information to companies in order to become part of mobile marketing campaigns. In order for mobile marketing campaigns to …
Continue reading "The Price of Consumers"