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Text Marketing Industry

Mobile Marketers Target Younger Generations

Mobile marketers are beginning to turn to younger generations with their mobile campaigns by coming up with new and exciting content, and by becoming part of social media. Up until now the younger generations have ignored traditional advertising campaigns because they are always geared toward the baby boomers generation, so companies are coming up with …

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Mobile Technology

Coca-Cola Proves Personalization is Key

Coca-Cola’s summer campaign has proven to be its most successful one yet.  Walking into the gas station or Walmart, consumers cannot help to stop and search for their name on the new Coca-Cola bottles.  This has been a successful marketing tactic because it has created connections between Coca-Cola and their consumers, and if companies wish …

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Text Marketing Industry

New Application Technology Benefits Mobile Marketing

Mobile marketing is definitely one of the most successful marketing strategies now that mobile devices are so popular among consumers, but companies must constantly make sure their mobile marketing tactics keep up with the newest forms of technology.  Companies who underestimate the frequency of technology advancement are sure to lose consumers due to outdated mobile …

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Texting News

The Importance of Keeping Mobile Marketing Tactics Updated

Mobile marketing is one of the most popular forms of marketing for companies now that mobile technology is so popular among consumers.  But as technology advances, mobile marketing strategies become more complex and require more time from companies in order to stay updated.  Mobile marketing used to be as simple as sending a simple SMS …

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Texting News

Relatable Mobile Marketing Makes a Difference

AT&T has just launched a new mobile marketing campaign that has caused some controversy among users.  The campaign is known as the “It Can Wait” campaign, which promotes not texting while driving.  According to Mobile Marketer, users take a pledge to not text and drive in order to keep the roads safe.  Currently over 5 …

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Texting News

Formal Websites are Still Important

Mobile marketing continues to be the most effective form of marketing to date thanks to advanced mobile technology, and companies are seeing great success from SMS promotions and interactive marketing applications.  Most consumers are familiar with and have access to mobile devices and as technology continues to advance so does the number of consumers who …

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Texting News

Consumers Use Digital Marketing Apps In-Store

Digital marketing applications are the new rage in the mobile marketing world.  Companies are creating interactive applications that give consumers a whole new and exciting experience when they visit company sites.  According to Mobile Marketer, Seattle’s Space Needle has created a new interactive digital app that tourists can download in order to make their visit …

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Text Marketing Industry

Five SMS mistakes that should never be made

Over the years, text message marketing has proven itself as one of the most effective marketing channels. For just pennies per text, businesses can send people a message that will be opened 99 times out of 100. The vast majority will be read within minutes. Compared to email marketing where most emails will be deleted …

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Text Marketing Industry

Crafting the perfect text message for your SMS campaign

Never underestimate the power of a text message marketing campaign. SMS has become one of the most powerful marketing tools a business owner has. SMS as a channel is personal, familiar, instant, and unobtrusive compared to other marketing channels. Not only does SMS boast of a 99% open rate, but over 90% of texts sent …

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Texting News

Five mobile marketing tips for the small business owner

Each year it becomes more and more important for business owners to make their businesses mobile friendly. In the very near future, mobile web traffic will surpass traditional web traffic. As more consumers begin to use mobile to engage with brands on the internet, business owners need to make sure that they’re prepared. Going mobile …

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Text Marketing Industry

Success Behind Mobile Real Estate Applications

With today’s housing market constantly fluctuating, it can be incredibly difficult for people to sell their homes.  Working with real estate agents can quickly become pricey, and trying to sell homes on your own can be stressful.  Posting homes for sale or for rent on sites such as Craigslist is not as effective as it …

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Text Marketing Industry

Reaching Out to Generation Z when Mobile Marketing

Mobile marketing has never been easier now that mobile technology is a part of every day life for most consumers.  There are several different ways to reach consumers of all types through television, smartphones, computers, tablets, gaming consoles, and e-readers, which opens the doors for mobile marketers to be creative with their advertising. Gen Z …

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Text Marketing Industry

Measuring success with mobile marketing

A crucial aspect of any marketing campaign is measuring success. If businesses can measure success, they can’t know for sure what’s working and what isn’t. They can’t make an informed decision when it comes to deciding how to allocate marketing funds. On the other hand, businesses that are paying close attention to metrics can know …

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Mobile Technology

Connecting with Consumers through SMS

Mobile technology continues to amaze us as it makes advances that we never saw coming.  Even ten years ago we could not have dreamed of the amazing technology that is smartphones, tablets, and interactive applications.  Advancing mobile technology is a dream come true for companies because mobile marketing is the easiest and most successful way …

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Text Marketing Industry

Choosing the Right Software for Mobile Marketing

Mobile marketing is one of the most popular and effective forms of marketing today thanks to mobile technologies.  The popularity of smartphones and tablets among consumers makes it easy for companies to reach out to them.  The tricky part of mobile marketing is determining which tactic works best.  Companies have found success in SMS advertisements …

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Texting News

How Email Ads Can Make or Break Companies

Email advertisements are a great way to reach consumers in a personal way.  Most consumers check their email multiple times a day, and thanks to smartphones and tablets, consumers no longer have to use a computer to log into their email accounts, which only means they check their email even more.  Companies used to struggle …

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Texting News

Consumer Friendly Marketing Applications Drive Business

Mobile marketing can either make or break a company.  If done right, companies can see great benefits from mobile marketing, especially since the majority of consumers use their mobile devices on a daily basis.  Mobile marketing is perhaps the easiest way to reach a broad number of consumers, but companies must keep in mind that …

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Text Marketing Industry

Successful mobile marketing practices

As mobile marketing continues to grow in popularity, there is no shortage of educational materials out there. From websites, to ebooks, to videos, there are countless tips for business owners looking to get into mobile marketing. Here is a summary of the most basic tips crucial to the success of mobile marketing: Build a text …

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Text Marketing Industry

Two ways businesses can focus on mobile marketing

It’s estimated that 86 million Americans are using their mobile devices to shop. It’s not surprising when you consider that mobile technology has changed the way we do just about everything. Mobile devices are changing the we we interact with brands and make online purchases. Consumers have the convenience of being able to shop online …

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Text Marketing Industry

The five Ps of social media marketing success

Smaller businesses face unique challenges when implementing a social media marketing campaign. That’s because they don’t have the limitless budgets and number of employees that a large company has. When money is tight and employees are few, many businesses question whether social media marketing is even a wise idea. If acquiring new customers and building …

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