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It’s estimated, that by the end of 2016, nearly a third of the world’s population will be on social media. It’s become clear that social media as a marketing channel can no longer be ignored. A few years ago, having a social media marketing campaign was nice, today it’s essential. Here’s a look at seven …
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Today, we live in what is known as the information age. It has been said that a weekday edition of the New York Times contains more information that a person in the 17th century would come across in an entire lifetime. It’s also estimated that more information has been produced in the last three decades …
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As mobile marketing becomes more popular, companies are coming up with new and exciting ways to reach consumers through their mobile devices. It is definitely a challenge to keep consumers interested when it comes to mobile advertising, but companies continue to surprise their consumers with new interactive advertisements. Mobile marketing used to be considered an …
Continue reading "Mobile Marketers Upping the Ante"
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In today’s society, convenience drives the decisions of most consumers. That is why mobile marketing is such a success; advertisements come in convenient forms for the consumers as well as conveniently reach a vast majority of consumers for the business. In addition to advertisements, many companies have incorporated online shopping into their mobile marketing with …
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Coca-Cola is currently trying out a new marketing campaign in China that has taken the country by storm. The company prints lines from popular songs on their bottles and cans, and then consumers can scan those lines to view a shareable video of the song on China’s popular WeChat application. Interactive advertisements through mobile technology …
Continue reading "Packaging Makes Perfect: How Product Packaging can be Used to Mobile Market"
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Consumers love the convenience of receiving the best deals to their favorite stores through their mobile devices. More and more companies are becoming a part of the mobile marketing world making competition between companies more fierce. Every day companies are coming up with more innovative and creative ways to market using mobile technology, but it …
Continue reading "Mobile Marketing In and Out of the Store"
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Pinterest is a fairly new global sensation that has become a marketing tool used by several companies. Millions of pins promote companies around the world, and many of them are successful at bringing in business. Until now, it has been difficult for companies to determine whether or not their pin advertisements actually bring them business, …
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Perhaps one of the most challenging tasks of mobile marketing is coming up with creative and captivating ways to keep customers interested without overwhelming them with mobile ads. With the boom of applications, social networks, and messaging technology, mobile marketers face the challenge of keeping up with the technology and making sure they have their …
Continue reading "The Fun of Mobile Marketing"
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Target celebrates the first year of success for their popular “Cartwheel” app. Even after a nationwide data breech last year, over seven million Target customers still use the Cartwheel app in order to find the best Target deals. The creators of the app were pleasantly surprised by its overall success, which ultimately saved business after …
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Apple’s newest technology known as iBeacon has taken the retail world by storm, and should definitely be considered as a mobile marketing tactic for all companies. iBeacon is an indoor positioning system retailers use to notify nearby IOS device users of their presence. iBeacon also sends push notifications or text messages to customers letting them …
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We have all been frustrated at one point or another with the websites of our favorite airlines. While the convenience of checking in online or through the company’s app is advertised, it is almost easier to just wait in line to check-in at the airport simply because of all the problems airline websites are always …
Continue reading "How United Airlines is Using Mobile Marketing Technology to Bring in Business"
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Let’s face it; we are all waiting on the edge of our seats to see what Apple has in store for us next. With each release of the newest iPod or iPhone comes the most advanced technology that most of us never dreamed of. One of Apple’s goals is to make life as easy as …
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Breaking a smartphone is devastating if you didn’t already have insurance on it because getting a new one will cost you hundreds of dollars. But that may all be about to change with the Motorola Moto E. Even without a contract, you won’t have to pay much to get it. As the technology improves and …
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As the world telecom leaders gather in Chicago to convene the ITW 2014 conference, exciting developments are happening here at Business Texter. We are excited to share what we’ve done and what we do with the gathering at ITW 2014. Here is an overview of what we bring to Chicago this week: Types of Deployments …
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Social media is without question, one of the most effective marketing tools a business owner can have. Not only is it free but it is a great way to keep in contact with your most loyal customers and to find new ones. But just as there are traffic laws to keep us safe, there are …
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Most phones already allow you to send a text by speaking into the phone instead of actually typing it. Though this technology still isn’t as advanced as most people would like, it is still fairly useful when you are trying to send a quick text. But now you’ll even be able to text with a …
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The Windows 8.1 update is available on any Windows phone, but is it worth the download? There are a few new features that you are going to love, according to Tech Times. If you don’t already have a Windows phone, it may be worth the buy, and those with the phone might want to consider …
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Our society is quickly moving more towards wearable technology, which means your company needs to start focusing on ways to market in more technology-friendly ways. Of course, Amazon has already recognized that it is going to be the next best thing and has even created a wearable technology online store. What can you buy from …
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Today, there are countless ways to promote your business with mobile. Many of these work great within certain industries but there are two that most experts agree are critical for every business: SMS and social media. The great thing about both of these mobile marketing channels is that they are inexpensive but very effective. Each …
Continue reading "Social media and SMS: a powerful combo"
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Mobile marketing is always changing and improving based on the new technology being released. But a new Bacon-smell alarm clock from Oscar Meyer might change the future of mobile marketing. We all know that smell can be a very powerful motivator, which is why people trying to sell a house will bake fresh bread or …
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