Text Marketing Industry
Mobile advertising comes in all shapes and sizes. When most business owners think about taking their business mobile, they’re thinking about a mobile friendly website or banner ads. But the real power of mobile marketing rests in the text message. Text message marketing, or SMS marketing, is the powerhouse when it comes to mobile marketing. …
Continue reading "MMS gaining popularity among mobile marketers"
Text Marketing Industry
These days, people have come to rely heavily on their mobile devices, so heavily in fact that there is now a name for the fear of being without a mobile phone contract, nomophobia. The term was coined in a British study that found that 53% of people experienced anxiety when they lost their phone, had …
Continue reading "Things you should know about text message marketing"
Text Marketing Industry
If you’re new to the mobile marketing game, you may not have heard of mobile analytics. Simply put, the term “mobile analytics” refers to the testing of various mobile marketing strategies to determine their effectiveness. As more and more people in America buy smartphones, becoming mobile friendly has become a top priority for many business …
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Text Marketing Industry
If you’re a business owner, chances are you’re already thinking about your marketing strategy for the upcoming holiday season. For most businesses, the holidays are the busiest time of the year. It’s when shoppers are out in full force trying to purchase all the presents. From Black Friday and Cyber Monday to the day before …
Continue reading "Mobile marketing tips for the holidays"
Text Marketing Industry
No matter what bad things you might say about millennials and the way they behave, the truth is, they are no longer kids. They are your customers, either right now or very soon in the future. And that means you need to start focusing on reaching them all the time. That is why you need …
Continue reading "Millennials respond well to text marketing"
Text Marketing Industry
This year on Black Friday, there may be fewer crowds in the stores, and it may be easier to get around. Between stores offering sales at different times of the day and online shopping, you may run into a few less people. It will still be plenty crowded, but people have found a way to …
Continue reading "Convenience of mobile: good for text marketing"
Text Marketing Industry
In the marketing world, mobile marketing is dominating the scene. Marketers will tell you just how important it is for businesses to get into mobile marketing. If you still have doubts however, look at the statistics and let the numbers speak for themselves. Mobile marketing stats Here’s a few statistics about mobile marketing: 91% of …
Continue reading "Mobile marketing facts that amaze"
Text Marketing Industry
Our society has a serious problem with distracted driving. Though drunk driving may not be as bad as it used to, texting and driving has become really bad. It is so bad, in fact, that New Jersey is planning to ban the use of texting while stopped at red lights. What causes people to feel …
Continue reading "Texting customers: The unexpected adrenaline"
Text Marketing Industry
Once upon a time, people had to check their email and Facebook on a computer. That was many years ago. Today, thanks to mobile technology, people are signing into their email and social media accounts from everywhere. When a person gets a new phone, one of the first things they do is setup their email …
Continue reading "Email marketing and social media make a great team"
Text Marketing Industry
Advertising has become almost entirely technological in recent years, which means you need to adapt. There is no use in putting an ad in the newspaper if nobody reads it anymore. Your best bet is to focus on mobile marketing. It is the more important part of advertising now. Most of your customers carry a …
Continue reading "Optimizing your company for mobile marketing"
Text Marketing Industry
Christmas decorations have been in stores since September, and people are going crazy waiting for the holiday to arrive. Every year, it gets earlier and earlier. Though some people may have their Christmas shopping done already, most people are still looking around. In fact, it could be said that the Christmas shopping season doesn’t even …
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Text Marketing Industry
If you’re a business owner, you’ve no doubt heard a lot about mobile marketing. In the business world, there’s a lot of focus on mobile marketing, and for good reason. Today, nearly every adult in America has a mobile phone. More than 60% of mobile device owners in America have a smartphone. That means …
Continue reading "Mobile marketing tips for the small business owner"
Text Marketing Industry
When you send mobile alerts, you are helping more customers find you and come in to eat. In fact, according to Mobile Marketing Watch, one restaurant saw a huge increase in the number of customers that came in based on sms marketing techniques. So how are you going to get more customers through the door? …
Continue reading "Five ways to get people to sign up for mobile alerts"
Text Marketing Industry
Many people out there may be thinking to themselves that sms marketing is way oldschool. Though just a few years ago, it may have been the main means of mobile marketing, it seems to be a less-often used product. But is that really the case? Are you really better off using other means of mobile …
Continue reading "SMS Marketing: Still does the trick"
Text Marketing Industry
Have you ever noticed how many kids there are out there with mobile devices now? A few years ago, seeing a child with a cell phone was a little absurd, but now, you can’t get by unless you kid has a small piece of technology. What do kids have access to with those phones? Well, …
Continue reading "Children and technology: Great for mobile marketing"
Text Marketing Industry
From silly mistakes such as linking mobile ads to non-mobile websites to fatal mistakes like placing a QR code on the far side of subway tracks (really it’s fatal), mobile marketers have made them all. Indeed the world of mobile marketing is treacherous and mistakes are understandable. But some mistakes are bigger than others. While …
Continue reading "Four mobile marketing mistakes"
Text Marketing Industry
Not too long ago, if your business sent out an email to customers, you could reasonably assume that the recipients would read it on their desktops or laptops. Today, that assumption would very likely be incorrect. Thanks to advances in mobile technology, people are now reading their emails on their phones, their smart watches …
Continue reading "Make email marketing mobile-friendly"
Text Marketing Industry
Communicating is key to running a business, whether that be your communication within the workplace or communication to your clients. It used to be that most workplace communication came through business meetings, phone calls, and emails if you were just sharing dates and times but not for important conversations. Now, all that seems to have …
Continue reading "Important communication through text marketing"
Text Marketing Industry
This week saw the announcement of two exciting new mobile devices: Apple’s iPad Air and iPad mini with retina display. It’s good news for consumers and mobile marketers alike. As with any new hardware launch, there are some exciting implications for the mobile marketing world. The announcement of two new devices at once is …
Continue reading "New iPads are good news for mobile marketers"
Text Marketing Industry
Do you remember phone books? Of course you do, unless you’re under the age of 18 in which case you may never have had to use them. They used to be our lifelines for finding a plumber or looking up an old friend. Now, with the internet at our fingertips all the time, we don’t …
Continue reading "Text marketing works: no cell phone means no life"