Mobile Technology
Remember those movies where the characters’ homes were ran by touch screens on the walls and all the homeowners had to do was press a button when they wanted a home cooked meal or the bathroom cleaned? Remember how you used to daydream about how nice it would be to live in a home like …
Continue reading "Smart Homes: No Longer a Pipe Dream"
Text Marketing Industry
Many studies point to an important fact for social media marketers: women are the most important demographic when it comes to social media. Despite this, many marketers aren’t working hard enough to target the female audience. Here’s a look at 6 reasons why women should be a higher priority to social media marketers. Women are …
Continue reading "Six reasons marketers should make women a higher priority target"
Mobile Technology
Interactive marketing applications and SMS advertisements are becoming a popular form of mobile marketing for companies of all types. As technology advances, these forms of mobile marketing continue to succeed in bringing in and retaining business. Companies have quickly learned that becoming part of the mobile world and frequently maintaining their mobile presence is a …
Continue reading "The Success Behind Push Notifications"
Texting News
When mobile marketing first started becoming a popular form of marketing SMS advertisements were a company’s go-to in order to reach their consumers through their mobile devices. SMS advertising is still a popular mobile marketing tactic, but now there is heavy competition with other forms such as interactive applications and iBeacon technologies. Many companies believe …
Continue reading "The Difference Between iBeacon and SMS, and How to Integrate Them"
Texting News
The mobile world has forever been changed for companies and consumers thanks to the popularity of smartphones. When smartphones were first introduced they were a major asset to those always on the go. Consumers relied on their smartphones to help manage their busy lives with functions such as calendars and maps. As technology advances, smartphones …
Continue reading "The Value of Smartphones"
Text Marketing Industry
A few years ago if someone asked you what people do the most with their phones, the obvious answer would be “making phone calls.” Today that certainly isn’t the case. Thanks to the popularity of smartphones, making calls accounts for a fraction of the total time people spend using their phone. Today people are using …
Continue reading "Make your emails mobile friendly"
Texting News
It is no secret that technology just keeps getting better and better, and companies are continuing to see the benefit of it. Big companies such as the National Football League are putting advanced technology to work for them in order to bring in more business. One might wonder why in the world the NFL would …
Continue reading "The Future of Mobile Marketing in the NFL"
Text Marketing Industry
You’ve no doubt been taught about the importance of carefully targeting your audience. If you fail to understand and target your audience, you risk targeting no one. What you may not know is that it’s also possible to over-target your audience and the consequences can be just as bad. Here’s a look at some ways …
Continue reading "Is your mobile marketing campaign too precise?"
Text Marketing Industry
Mobile marketing is one of the best ways to reach a broad amount of consumers with little effort. It is safe to say that today mobile marketing is one of the most common and successful ways for companies to advertise now that the vast majority of consumers have access to smartphones, tablets, computers, and other …
Continue reading "Use Mobile Applications to Connect with Consumers"
Texting News
Have you heard about the application known as Line? Not many Americans have, although it is starting to become more popular over time. Line is a popular social messaging application in Japan that partners up with companies in order to market for them. Line is specifically directed toward younger users, and they maintain a good …
Continue reading "How Apps such as Line are Bringing in Business"
Text Marketing Industry
The competition between online and in-store retailers to bring in business and keep consumers has never been greater now that mobile devices are so popular. Many in-store companies are struggling to keep consumers because of the accessibility and convenience of online shopping. Big online companies such as Amazon, Apple and Google own the online shopping …
Continue reading "Online vs. In-Store: The Battle for Consumers"
Texting News
Email is an extremely efficient form of communications. It’s safe to say it isn’t going anywhere soon. But in the marketing world at least, it seems email is on its way out. Just about every one has signed up to receive a business’s emails or newsletters in order for that great, initial incentive. You get …
Continue reading "Rich Media Messaging to replace email?"
Text Marketing Industry
Mobile is more than just another marketing channel. It’s a behavior. Mobile has changed everything. It’s changed how we shop, how we find places, how we schedule appointments and reservations. Mobile has turned consumers into ultra tech-savvy, connected individuals. Though more and more business owners are jumping on the mobile marketing bandwagon, most are doing …
Continue reading "Mobile marketing: Why you’re going about it all wrong"
Text Marketing Industry
Mobile marketing is becoming more and more popular every day thanks to advancing technology. SMS and interactive application advertising is one of the most simple forms of advertising now that smartphones and tablets are so popular. Companies of all types have seen great success through mobile marketing, and while it is easy to reach the …
Continue reading "Creative Mobile Advertisements Must Deliver in Order to be Successful"
Texting News
Just when we think we have seen it all, innovators throw something even more amazing our way. Consumers’ jaws are dropping as technology advances and what once seemed impossible is now proving possible. Cell phones the size of land line phones used to be the epitome of amazing technology, and now smartphones have blown our …
Continue reading "How Advancing Technology is Changing the World"
Text Marketing Industry
Imagine you’re meeting someone for the first time. You shake hands, say, “Hi, I’m so-and-so. Would you like to buy…” and then try to sell them a product. How do you think that would go over? You wouldn’t do that to a person in real life, so why would you do it online? Many business …
Continue reading "Digital marketing: How much promotion is too much"
Mobile Technology
Hard Rock Café has been mobile for quite a while, but the company has just decided to revamp their mobile marketing by creating a consumer rewards program that users can easily access from their mobile devices. It is no secret that Hard Rock Café is one of the most popular worldwide restaurants, and people travel …
Continue reading "Hard Rock Café’s New Mobile Experience"
Text Marketing Industry
Growth in the mobile marketing industry is showing no signs of slowing down. Each year more and more businesses turn to text message marketing to reach their target audience. Many businesses however make the mistake of limiting their options when it comes to their SMS campaign. Too many businesses make it entirely about selling their …
Continue reading "Eleven new ways to use text message marketing"
Mobile Technology
Goodyear Tire Company has just introduced a new 24-hour towing service mobile application, which has already seen great success. According to Mobile Marketer, the application caters to stranded motorists who need quick and efficient roadside assistance. The new application was introduced just in time for the Independence Day holiday when several Americans take vacations. Customers …
Continue reading "Goodyear Finds Increase in Business with New Towing Application"
Texting News
Mobile marketing is one of the most successful ways for companies to market today thanks to advanced mobile technology such as smartphones and tablets. While SMS and interactive application advertisements are popular and effective ways to reach the mobile market, it is no secret that much success from mobile marketing is acquired by using social …
Continue reading "Mobile Marketers Turn to Instagram and Find Success"