Texting News
If you haven’t heard of the Telephone Consumer Protection Act (TCPA), it’s the legislation that keeps mobile marketers up at night. Chances are you have heard of the “Do Not Call” registry. That falls under the TCPA. But it’s the new addition to the TCPA guidelines that’s really got mobile marketers worried. Though amended back …
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Text Marketing Industry
No matter what bad things you might say about millennials and the way they behave, the truth is, they are no longer kids. They are your customers, either right now or very soon in the future. And that means you need to start focusing on reaching them all the time. That is why you need …
Continue reading "Millennials respond well to text marketing"
Texting News
When you think about the number of people you know with smartphones (which is probably almost all of them now and days), more than likely, you are thinking of iPhones. It seems like everyone has an iPhone, or at least everyone I know. But are iPhones really to leading smartphone out there? A new study …
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Texting News
Just a couple of weeks ago, the FAA decided that all electronic devices except for phones were probably okay for use during the entire flight. People were excited because this means they no longer have to turn off electronics for the 30 minutes going up or the 30 minutes going down. It may be the …
Continue reading "Mobile marketing in the air: Europe following US lead"
Text Marketing Industry
This year on Black Friday, there may be fewer crowds in the stores, and it may be easier to get around. Between stores offering sales at different times of the day and online shopping, you may run into a few less people. It will still be plenty crowded, but people have found a way to …
Continue reading "Convenience of mobile: good for text marketing"
Text Marketing Industry
In the marketing world, mobile marketing is dominating the scene. Marketers will tell you just how important it is for businesses to get into mobile marketing. If you still have doubts however, look at the statistics and let the numbers speak for themselves. Mobile marketing stats Here’s a few statistics about mobile marketing: 91% of …
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Text Marketing Industry
Our society has a serious problem with distracted driving. Though drunk driving may not be as bad as it used to, texting and driving has become really bad. It is so bad, in fact, that New Jersey is planning to ban the use of texting while stopped at red lights. What causes people to feel …
Continue reading "Texting customers: The unexpected adrenaline"
Texting News
When the news came out that the new Moto X was going to be customizable, people got really excited. The idea what you can build your own phone out of whatever components you want is really appealing because it means you can get everything you want. But what if that phone was only offered by …
Continue reading "Get your personalized Moto X anywhere"
Text Marketing Industry
Once upon a time, people had to check their email and Facebook on a computer. That was many years ago. Today, thanks to mobile technology, people are signing into their email and social media accounts from everywhere. When a person gets a new phone, one of the first things they do is setup their email …
Continue reading "Email marketing and social media make a great team"
Text Marketing Industry
Advertising has become almost entirely technological in recent years, which means you need to adapt. There is no use in putting an ad in the newspaper if nobody reads it anymore. Your best bet is to focus on mobile marketing. It is the more important part of advertising now. Most of your customers carry a …
Continue reading "Optimizing your company for mobile marketing"
Text Marketing Industry
Christmas decorations have been in stores since September, and people are going crazy waiting for the holiday to arrive. Every year, it gets earlier and earlier. Though some people may have their Christmas shopping done already, most people are still looking around. In fact, it could be said that the Christmas shopping season doesn’t even …
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Texting News
Imagine yourself opening up a new smartphone and playing with all the new features you bought. There are many things you expected, such as a web browser, texting, a clock, and a few other apps, but then there are also some pre-loaded apps on your phone. The app-makers can make deals with the phone-makers to …
Continue reading "Pre-installation: They key to mobile marketing"
Text Marketing Industry
If you’re a business owner, you’ve no doubt heard a lot about mobile marketing. In the business world, there’s a lot of focus on mobile marketing, and for good reason. Today, nearly every adult in America has a mobile phone. More than 60% of mobile device owners in America have a smartphone. That means …
Continue reading "Mobile marketing tips for the small business owner"
Text Marketing Industry
When you send mobile alerts, you are helping more customers find you and come in to eat. In fact, according to Mobile Marketing Watch, one restaurant saw a huge increase in the number of customers that came in based on sms marketing techniques. So how are you going to get more customers through the door? …
Continue reading "Five ways to get people to sign up for mobile alerts"
Text Marketing Industry
Many people out there may be thinking to themselves that sms marketing is way oldschool. Though just a few years ago, it may have been the main means of mobile marketing, it seems to be a less-often used product. But is that really the case? Are you really better off using other means of mobile …
Continue reading "SMS Marketing: Still does the trick"
Text Marketing Industry
Have you ever noticed how many kids there are out there with mobile devices now? A few years ago, seeing a child with a cell phone was a little absurd, but now, you can’t get by unless you kid has a small piece of technology. What do kids have access to with those phones? Well, …
Continue reading "Children and technology: Great for mobile marketing"
Text Marketing Industry
From silly mistakes such as linking mobile ads to non-mobile websites to fatal mistakes like placing a QR code on the far side of subway tracks (really it’s fatal), mobile marketers have made them all. Indeed the world of mobile marketing is treacherous and mistakes are understandable. But some mistakes are bigger than others. While …
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Texting News
For many years, the FAA has banned electronics on planes because it is unknown how these electronics affect the flight. It would be bad if someone used a cell phone to look at mobile advertising, and it caused the flight to drop. Most flights allow you to play games and turn on electronics but only …
Continue reading "Mobile advertising over 10,000 feet"
Text Marketing Industry
Not too long ago, if your business sent out an email to customers, you could reasonably assume that the recipients would read it on their desktops or laptops. Today, that assumption would very likely be incorrect. Thanks to advances in mobile technology, people are now reading their emails on their phones, their smart watches …
Continue reading "Make email marketing mobile-friendly"
Text Marketing Industry
Communicating is key to running a business, whether that be your communication within the workplace or communication to your clients. It used to be that most workplace communication came through business meetings, phone calls, and emails if you were just sharing dates and times but not for important conversations. Now, all that seems to have …
Continue reading "Important communication through text marketing"