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Business owners can no longer afford to ignore mobile. It has become a necessary component to any businesses marketing strategy. Not convinced? Consider these statistics: There are approximately 1.5 billion smartphones in use today The average American will spend approximately two hours a day using a mobile device Mobile accounts for nearly half of all …
Continue reading "Seven mobile marketing myths that mislead business owners"
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Mobile marketing has proven itself to be one of the most cost effective marketing channels out there. Many mobile marketing channels are free and most of the others are extremely inexpensive considering the results they can yield. That said, not every business is seeing a great return on investment. In fact, despite the benefits of …
Continue reading "Eight ways to lose money with mobile marketing (and how to avoid them)"
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Catching the attention of consumers is the biggest challenge when it comes to any type of marketing. Mobile marketing in particular is one of the most popular forms of marketing, which means it is an even greater challenge for companies to capture consumers’ attention because they face heavy competition from other companies. Mobile marketing is …
Continue reading "Gaining Consumer Interest in Mobile Marketing"
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It is August, which means school is back in session. Along with new clothes and notebooks consumers are also downloading interactive applications to their mobile devices in order to be prepared for the new school year. Many companies have put mobile marketing to work for them, sending out special back-to-school deals that are bringing in …
Continue reading "Gaining Consumer Trust through Mobile Marketing"
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Mobile marketing is one of the most popular forms of marketing for companies now that mobile technology is so popular among consumers. But as technology advances, mobile marketing strategies become more complex and require more time from companies in order to stay updated. Mobile marketing used to be as simple as sending a simple SMS …
Continue reading "The Importance of Keeping Mobile Marketing Tactics Updated"
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AT&T has just launched a new mobile marketing campaign that has caused some controversy among users. The campaign is known as the “It Can Wait” campaign, which promotes not texting while driving. According to Mobile Marketer, users take a pledge to not text and drive in order to keep the roads safe. Currently over 5 …
Continue reading "Relatable Mobile Marketing Makes a Difference"
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Mobile marketing continues to be the most effective form of marketing to date thanks to advanced mobile technology, and companies are seeing great success from SMS promotions and interactive marketing applications. Most consumers are familiar with and have access to mobile devices and as technology continues to advance so does the number of consumers who …
Continue reading "Formal Websites are Still Important"
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Digital marketing applications are the new rage in the mobile marketing world. Companies are creating interactive applications that give consumers a whole new and exciting experience when they visit company sites. According to Mobile Marketer, Seattle’s Space Needle has created a new interactive digital app that tourists can download in order to make their visit …
Continue reading "Consumers Use Digital Marketing Apps In-Store"
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Each year it becomes more and more important for business owners to make their businesses mobile friendly. In the very near future, mobile web traffic will surpass traditional web traffic. As more consumers begin to use mobile to engage with brands on the internet, business owners need to make sure that they’re prepared. Going mobile …
Continue reading "Five mobile marketing tips for the small business owner"
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Email advertisements are a great way to reach consumers in a personal way. Most consumers check their email multiple times a day, and thanks to smartphones and tablets, consumers no longer have to use a computer to log into their email accounts, which only means they check their email even more. Companies used to struggle …
Continue reading "How Email Ads Can Make or Break Companies"
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Mobile marketing can either make or break a company. If done right, companies can see great benefits from mobile marketing, especially since the majority of consumers use their mobile devices on a daily basis. Mobile marketing is perhaps the easiest way to reach a broad number of consumers, but companies must keep in mind that …
Continue reading "Consumer Friendly Marketing Applications Drive Business"
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When mobile marketing first started becoming a popular form of marketing SMS advertisements were a company’s go-to in order to reach their consumers through their mobile devices. SMS advertising is still a popular mobile marketing tactic, but now there is heavy competition with other forms such as interactive applications and iBeacon technologies. Many companies believe …
Continue reading "The Difference Between iBeacon and SMS, and How to Integrate Them"
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The mobile world has forever been changed for companies and consumers thanks to the popularity of smartphones. When smartphones were first introduced they were a major asset to those always on the go. Consumers relied on their smartphones to help manage their busy lives with functions such as calendars and maps. As technology advances, smartphones …
Continue reading "The Value of Smartphones"
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It is no secret that technology just keeps getting better and better, and companies are continuing to see the benefit of it. Big companies such as the National Football League are putting advanced technology to work for them in order to bring in more business. One might wonder why in the world the NFL would …
Continue reading "The Future of Mobile Marketing in the NFL"
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Have you heard about the application known as Line? Not many Americans have, although it is starting to become more popular over time. Line is a popular social messaging application in Japan that partners up with companies in order to market for them. Line is specifically directed toward younger users, and they maintain a good …
Continue reading "How Apps such as Line are Bringing in Business"
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Email is an extremely efficient form of communications. It’s safe to say it isn’t going anywhere soon. But in the marketing world at least, it seems email is on its way out. Just about every one has signed up to receive a business’s emails or newsletters in order for that great, initial incentive. You get …
Continue reading "Rich Media Messaging to replace email?"
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Just when we think we have seen it all, innovators throw something even more amazing our way. Consumers’ jaws are dropping as technology advances and what once seemed impossible is now proving possible. Cell phones the size of land line phones used to be the epitome of amazing technology, and now smartphones have blown our …
Continue reading "How Advancing Technology is Changing the World"
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Mobile marketing is one of the most successful ways for companies to market today thanks to advanced mobile technology such as smartphones and tablets. While SMS and interactive application advertisements are popular and effective ways to reach the mobile market, it is no secret that much success from mobile marketing is acquired by using social …
Continue reading "Mobile Marketers Turn to Instagram and Find Success"
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Mobile marketing is a popular form of marketing that most companies are involved in one way or another. Now that smartphones and tablets are so popular, interactive marketing applications are a new and creative way for companies to reach their mobile consumers. Companies are in constant competition with one another to come up with the …
Continue reading "Tips for Marketing Using Interactive Applications"
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Mobile marketing is becoming perhaps the most popular form of marketing now that the majority of mobile phone users own smartphones. Companies like the idea of mobile marketing because it is a quick and easy way to reach a broad number of consumers. Popular forms of mobile marketing are SMS advertisements, interactive applications, and internet …
Continue reading "The Importance of Putting the Consumers First"