Text Marketing Industry
Creating elaborate website designs full of flashy content and media used to be key to grasping the attention of consumers, but now mobile marketers are discovering that those websites full of all that content are actually hurting business. According to Mobile Marketer 87% of consumers use their smartphones or tablets to shop online, which means …
Continue reading "Customizing Websites to Fit Mobile Devices"
Text Marketing Industry
Many mobile marketers have stayed away from private messaging applications such as Snapchat because the messages can only be seen for a few seconds, and what good does that do for mobile marketing campaigns? The few mobile marketers who have tried campaigns using private messaging apps have found it difficult to get all the information …
Continue reading "How Private Messaging Works for Mobile Marketers"
Text Marketing Industry
Mobile technology is becoming more popular for consumers of all ages, and companies are constantly coming up with creative and captivating ways to reach out to their consumers through mobile technology. Interactive applications seem to be a popular form of mobile marketing accepted by consumers of all sorts. Consumers like to have a say when …
Continue reading "Mobile Marketing is Personal for Consumers"
Text Marketing Industry
Social media has become a requirement in the marketing world. Businesses can’t choose to ignore it. A business without a social media presence today is written off as being disconnected from today’s consumers. That doesn’t mean business owners should do social media marketing simply because they’re supposed to. Business owners should take the time to …
Continue reading "Building your social media strategy"
Text Marketing Industry
Mobile marketing isn’t just a channel. In fact, it’s an entire branch of the marketing industry made up of countless channels. Mobile marketing encompasses all advertising efforts that in anyway relate to mobile devices and mobile technology. Whether it’s mobile websites, mobile apps, QR codes, or text messages, they all fall under the category of …
Continue reading "Three mobile marketing channels you can’t ignore"
Text Marketing Industry
Social media marketing can be one of a business owner’s greatest tools. It can be extremely effective at acquiring new customers and maintaining old ones. Unfortunately, it can also be a big time waster. It’s easy for business owners to get sucked into social media marketing and spend so much time there they neglect other …
Continue reading "Ten social media marketing time-wasters"
Text Marketing Industry
Mobile marketers are beginning to turn to younger generations with their mobile campaigns by coming up with new and exciting content, and by becoming part of social media. Up until now the younger generations have ignored traditional advertising campaigns because they are always geared toward the baby boomers generation, so companies are coming up with …
Continue reading "Mobile Marketers Target Younger Generations"
Text Marketing Industry
Mobile marketing is definitely one of the most successful marketing strategies now that mobile devices are so popular among consumers, but companies must constantly make sure their mobile marketing tactics keep up with the newest forms of technology. Companies who underestimate the frequency of technology advancement are sure to lose consumers due to outdated mobile …
Continue reading "New Application Technology Benefits Mobile Marketing"
Text Marketing Industry
Over the years, text message marketing has proven itself as one of the most effective marketing channels. For just pennies per text, businesses can send people a message that will be opened 99 times out of 100. The vast majority will be read within minutes. Compared to email marketing where most emails will be deleted …
Continue reading "Five SMS mistakes that should never be made"
Text Marketing Industry
Never underestimate the power of a text message marketing campaign. SMS has become one of the most powerful marketing tools a business owner has. SMS as a channel is personal, familiar, instant, and unobtrusive compared to other marketing channels. Not only does SMS boast of a 99% open rate, but over 90% of texts sent …
Continue reading "Crafting the perfect text message for your SMS campaign"
Text Marketing Industry
With today’s housing market constantly fluctuating, it can be incredibly difficult for people to sell their homes. Working with real estate agents can quickly become pricey, and trying to sell homes on your own can be stressful. Posting homes for sale or for rent on sites such as Craigslist is not as effective as it …
Continue reading "Success Behind Mobile Real Estate Applications"
Text Marketing Industry
Mobile marketing has never been easier now that mobile technology is a part of every day life for most consumers. There are several different ways to reach consumers of all types through television, smartphones, computers, tablets, gaming consoles, and e-readers, which opens the doors for mobile marketers to be creative with their advertising. Gen Z …
Continue reading "Reaching Out to Generation Z when Mobile Marketing"
Text Marketing Industry
A crucial aspect of any marketing campaign is measuring success. If businesses can measure success, they can’t know for sure what’s working and what isn’t. They can’t make an informed decision when it comes to deciding how to allocate marketing funds. On the other hand, businesses that are paying close attention to metrics can know …
Continue reading "Measuring success with mobile marketing"
Text Marketing Industry
Mobile marketing is one of the most popular and effective forms of marketing today thanks to mobile technologies. The popularity of smartphones and tablets among consumers makes it easy for companies to reach out to them. The tricky part of mobile marketing is determining which tactic works best. Companies have found success in SMS advertisements …
Continue reading "Choosing the Right Software for Mobile Marketing"
Text Marketing Industry
As mobile marketing continues to grow in popularity, there is no shortage of educational materials out there. From websites, to ebooks, to videos, there are countless tips for business owners looking to get into mobile marketing. Here is a summary of the most basic tips crucial to the success of mobile marketing: Build a text …
Continue reading "Successful mobile marketing practices"
Text Marketing Industry
It’s estimated that 86 million Americans are using their mobile devices to shop. It’s not surprising when you consider that mobile technology has changed the way we do just about everything. Mobile devices are changing the we we interact with brands and make online purchases. Consumers have the convenience of being able to shop online …
Continue reading "Two ways businesses can focus on mobile marketing"
Text Marketing Industry
Smaller businesses face unique challenges when implementing a social media marketing campaign. That’s because they don’t have the limitless budgets and number of employees that a large company has. When money is tight and employees are few, many businesses question whether social media marketing is even a wise idea. If acquiring new customers and building …
Continue reading "The five Ps of social media marketing success"
Text Marketing Industry
Many studies point to an important fact for social media marketers: women are the most important demographic when it comes to social media. Despite this, many marketers aren’t working hard enough to target the female audience. Here’s a look at 6 reasons why women should be a higher priority to social media marketers. Women are …
Continue reading "Six reasons marketers should make women a higher priority target"
Text Marketing Industry
A few years ago if someone asked you what people do the most with their phones, the obvious answer would be “making phone calls.” Today that certainly isn’t the case. Thanks to the popularity of smartphones, making calls accounts for a fraction of the total time people spend using their phone. Today people are using …
Continue reading "Make your emails mobile friendly"
Text Marketing Industry
You’ve no doubt been taught about the importance of carefully targeting your audience. If you fail to understand and target your audience, you risk targeting no one. What you may not know is that it’s also possible to over-target your audience and the consequences can be just as bad. Here’s a look at some ways …
Continue reading "Is your mobile marketing campaign too precise?"